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After the Purchase: Optimizing Customer Retention Through Gamification

ConversionXL

TechValidate’s research found that “30% of companies using gamification improved registration conversion rates by upwards of 50%.” Why Gamify Customer Retention? We borrow the mechanics of traditional games and apply them to uncommon concepts, like customer retention. But how can we use it to retain more customers? Image Source.

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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Exhibit A: This is the table of contents from the article that currently ranks first for the keyword “conversion rate optimization tips.” Image source ).

Retention 101
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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Exhibit A: This is the table of contents from the article that currently ranks first for the keyword “conversion rate optimization tips.” Image source ).