After the Purchase: Optimizing Customer Retention Through Gamification
ConversionXL
AUGUST 24, 2015
TechValidate’s research found that “30% of companies using gamification improved registration conversion rates by upwards of 50%.” Why Gamify Customer Retention? We borrow the mechanics of traditional games and apply them to uncommon concepts, like customer retention. But how can we use it to retain more customers? Image Source.
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