Remove Conversion Remove Differentiation Remove Metadata
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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention.

Metadata 121
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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

The post-third-party-cookie conversion reporting solution is called the Conversion Measurement API. It works by tagging ads with metadata (e.g., click ID, campaign ID, URL of expected conversion). If a user clicks the ad, that metadata—up to 64 bits of information—is stored in their browser. Image source ).

Caching 140
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How To Start and Grow Your SEO Business — 2021 Guide

Up and Running

Use this to create a forecast that showcases what really matters for the business: the link between clicks and conversions. By backing up your predictions with hard data — translating ranking increases into estimated clicks, conversions, traffic, and so on — you can convince even the most skeptical clients of the value of your SEO business.

SEO 147
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Beyond the Buzzwords: Learn How to Develop Your Writing Voice

Duct Tape Marketing

Key Takeaway: In this conversation with Anne Janzer, we delve into the captivating world of writing, marketing, and the intriguing intersection of human behavior and cognitive science. John (12:55): Alright, so you use both these words, tone and style, and I'm curious if you could help us define those or at least differentiate those.

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How Multilingual SEO Can Help Build Your Global Brand

Up and Running

To prevent this from happening, it is essential to have dedicated URLs with language indicators that will differentiate your pages from one another. If you want a more accurate translation and localization of your contents and metadata, it is best to partner with a translation agency that specializes in this sector.

SEO 147
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4 Essential Methods of Session Stitching in Google Analytics

ConversionXL

Without session stitching, sites that rely on third-party payment processors may lose attribution data for ecommerce conversions. That way, you can see which behaviors precede a log-in, something especially valuable if that login represents a point of conversion. Sites with third-party payment processors. Sites that use social logins.

Analytics 127
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The 7 Unholy Lies Your Analytics Are Telling You (and How to Discover the Gospel Truth)

ConversionXL

Each time you integrate with a new tool, add new social media buttons, and make other changes to your site in an effort to get more traffic and more conversions, you are likely to check your site more frequently. No, Your Cost Per Conversion Isn’t That High, Either. utm_medium: email. utm_campaign: JulyNewsletter.