Occam's Razor

NOVEMBER 24, 2009

First: An Ode to New Thinking: One common thing between the all tools in this post is that they were built by "outsiders" One of the things I love and adore about Twitter (besides all that connection and conversation) is how its open API has lit a fierce fire of innovation when it comes to analytics. Quantitative Metrics / Analyses.

Social Media 125

Social Media Analytics Metrics Media 125

YoungUpstarts

NOVEMBER 2, 2020

Here is some of our conversation: What is Agile marketing, and what makes it so different? They used Agile to differentiate themselves and help their clients deal with the radical changes in the business environment. They run the campaign once and then declare it was successful based on vanity metrics.

Agile 264

Agile Marketing Campaign Sales 264

Both Sides of the Table

JUNE 4, 2013

What in your product is truly differentiated in the market to solve this problem (where do you believe you’re strong against the competition in functionality or delivery). The team has stated it and has built metrics around key goals for future success. why did they buy? also known as your competitors or future competitors).

Technical Review 401

Technical Review Startup Business Model Non-Compete 401

Up and Running

DECEMBER 6, 2021

If you’re looking for a way to differentiate your business in your space, expertly written copy is the way to do it. And if you invest wisely in a copywriter who really knows their stuff, you’ll likely quickly earn your money back with higher conversion rates and overall marketing ROI. Neglecting your website. Lack of technology.

Small Business 153

Small Business Marketing Software Review Technical Review 153

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 92

Metrics Analytics Forecast Software Review 92

Occam's Razor

DECEMBER 9, 2013

The site is now working well across platforms, we are starting to get a lot of free and some paid traffic, we are optimizing for conversions and task completion rate, time to move to step five in the ladder and focus on creating micro-outcomes on our website. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Inform Me.

Analytics 165

Analytics Marketing Channel Metrics 165

YoungUpstarts

NOVEMBER 2, 2017

At the same time, you’re probably not sure how many fields are too many, or how your conversion rates stack up against other e-commerce companies. In April 2017, we reviewed 62,000 random form submissions from 97 different industries to see how form length, device choice, and prices affected conversion rates. of the time on average.

Sales 127

Sales San Francisco Software Review B2C 127

Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. In addition to relationships, today’s clients want to see you and your expertise on videos online, industry conferences, and social media to feel the trust for differentiation.

Differentiation 141

Differentiation SBA Social Media Dividend 141

ConversionXL

FEBRUARY 3, 2022

Prospect trial to conversion rates fell with the longer trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

FEBRUARY 3, 2022

To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. You notice that trial conversions of Canva Pro aren’t converting well. Image source.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

SEPTEMBER 3, 2021

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention.

Metadata 121

Metadata Technical Review Retention Metrics 121

ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. Real conversations with good people. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. This defines how to connect problem themes to a metric strategy, building a metric-driven action system.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

MAY 1, 2019

Trend lines aren’t impressive if they track metrics that appear distant from business goals. Focus offline conversations on high-value points of differentiation. How you present information on your website frames the conversation that takes place beyond it. Your choices are the context for the next conversation.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Occam's Razor

FEBRUARY 3, 2014

You are already producing content for TV (like Air New Zealand above), why not extend the conversation in the commercials with videos on YouTube. Why not extend the conversation there? Why not take that to the next level and engage in a two-way conversation with your audience? I'm not a fan of compound metrics.

Analytics 151

Analytics Marketing Audience Channel 151

Startup Lessons Learned

NOVEMBER 27, 2013

Our fall webcast series concluded on a high note with three extraordinary conversations about the origins and implications of Lean Startup. The conversation also turned to a subject on everyone’s mind the last month or so--the healthcare.gov website. The conversation centered around a few key topics: customers, bureaucracy, and MVP.

Lean 165

Lean San Francisco Cofounder Programming 165

The Startup Magazine

APRIL 22, 2024

When it comes to startups, the focus often gravitates toward acquiring new customers, expanding market reach, and chasing growth metrics. Conversely, retaining existing clients proves to be a more cost-effective endeavor. In an ecosystem inundated with competing alternatives, loyalty emerges as a potent differentiator.

Retention 148

Retention Reputation Startup Social Network 148

ConversionXL

APRIL 10, 2019

Form analytics provide quantitative data on metrics such as field timings, field re-entries, last field before abandonment, completion rates by segment, etc. Form analytics and conversion optimization. It’s best paired with other quantitative and qualitative research as part of a thorough conversion research process.

Analytics 130

Analytics Metrics United Kingdom Software 130

ConversionXL

OCTOBER 4, 2022

From here, attach valid marketing metrics to each goal. Common examples include: Average order value; Sales conversion rate; Cart abandonment rate; Customer acquisition cost; Customer lifetime value; Bounce rate; Click-through rates; Pop-up engagement rates; ROI (return on investment; Average inventory sold per day.

eCommerce 129

eCommerce Marketing Social Media Retention 129

The Next Web

SEPTEMBER 15, 2013

The majority of the non-technical conversations in the API industry seem to be focusing on terms like “API strategy” and “API economy.” In other words, the API is the target of a distinct business and opportunity (with its own metrics), which will then have a range of tactics to support it. The problem: “API Strategy”.

API 135

API Audience Dividend Programming 135

VC Cafe

MARCH 1, 2024

Companionship Differentiated value prop vs. generalist chat products – AI companion products hat specialise in content that mainstream models aren’t good at (or don’t allow), like fictional role plays or erotica. Bots should be able to join chats with you and friends, and weigh in or spark discussions.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

NOVEMBER 25, 2020

Key metrics: Average View Duration, Click Through Rate, & Views 3. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. Key metrics (90% of your focus). The wonderful thing about YouTube is that they have specific metrics to help you hit the above strategy.

Channel 129

Channel Metrics Algorithm Video 129

ConversionXL

MAY 27, 2022

More conversions? The metrics. Vanity metrics are less important. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Before getting started, be clear on: The goal. What do you want your tactic to achieve? The message.

Demand 115

Demand Affiliate Audience Leadership 115

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 21, 2011

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). Differentiate yourself from the existing solutions out there, be they sales force or base cap or all the others, and start attracting people that need that you’re fulfilling at a core level with your interpretation of what a CRM needs to do.

Widget 204

Widget Cofounder Technical Review Software Review 204

ConversionXL

MAY 19, 2020

Evaluation , where differentiation between competitors must occur. But do look for opportunities to use it to differentiate yourself and to communicate or reinforce your value proposition. The great news is that it doesn’t have to be your salespeople leading these difficult conversations—your content can do it for them.

Differentiation 129

Differentiation Sales Email Metrics 129

ConversionXL

JANUARY 24, 2017

Similarly, conversion optimization moves quickly. Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. Conversion is expanding beyond just the core user experience. Digital marketing moves at a fast pace.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

MAY 16, 2018

Relatively recently, conversion optimization specialists have discovered the immense power of experimentation when applied to an online environment in the form of A/B Testing, Usability Testing, and more. Know the difference between leading and lagging metrics. Common examples are Revenue and Conversions. Why do we test?

Marketing 133

Marketing Metrics Programming Design 133

ConversionXL

OCTOBER 5, 2016

before visitors have time to suffer through friction and other “conversion killers” When conducting quality assurance, frequently referred to as QA, you’ll work closely with the development team to ensure everything looks and works correctly on all relevant devices and on all relevant browsers.

Technical Review 104

Technical Review Software Review Mobile Analytics 104

ConversionXL

MARCH 5, 2019

Your audience of qualified computer scientists may respond positively to technical terms; a conversational tone with that same audience may undermine credibility. However, by meeting your potential prospects face to face, you start a conversation before you ever write an email. Those metrics include: Delivery rate.

Email 130

Email Campaign Reputation San Diego 130

ConversionXL

SEPTEMBER 9, 2021

Combining these goals and objectives will give you meaningful metrics to track. Objective Goal Metrics Grow the business Increase awareness and perceived value Followers, fans, shares, retweets, etc. Do certain types of posts generate more likes, comments, shares, leads, and conversions than others?

Social Media 142

Social Media Media Developer Marketing 142

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). So be sure to make a free user account and participate in the offline conversation there. Bob: I’ve come around to the opinion that the metric of how many people join X service is pretty worthless when it comes to monetization.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

ConversionXL

SEPTEMBER 16, 2020

The ad that performed the best on average , especially for quantitative metrics, delivers your typically inoffensive McDonald’s spot—the safety scissors of the ad world. The way to increase the conversion rate on those pages is to improve the copy. What copy testing will (and won’t) achieve. Sacrifice reward; avoid risk.

Campaign 116

Campaign B2B Software Review Differentiation 116

Up and Running

APRIL 9, 2019

It’s a great tool for bringing your team and your stakeholders in on the conversation. In another session, we realized, as a group, that our key differentiator was the know-how and how-to built into our software. . The key here is that you should try to avoid performing your SWOT analysis alone in your office.

Business Plan 89

Business Plan Software Review Differentiation Framework 89

Up and Running

MAY 23, 2016

Step 3: Brand and differentiate yourself. Whether you’re looking to stand out in an already-crowded marketplace, or to simply be a memorable company, figuring out how to brand and differentiate yourself is key. However, we have been able to differentiate [ourselves] and also excel by making enterprise software fun and enjoyable.

Software Review 74

Software Review Software Delaware Forecast 74

Up and Running

DECEMBER 17, 2020

Is it differentiated from other products in its competitive set? If you’re fortunate enough to land a meeting with a VC firm, you’ll be at an advantage if you can hold your own—or even confidently lead—a conversation that touches on digital marketing tactics. Time spent on-page is a related metric you may also want to track.

Marketing 142

Marketing Technical Review SEO Hosting 142

Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics. So let's start there.

Search 47

Search SEO ChatGPT Technical Review 47

crowdSPRING Blog

DECEMBER 13, 2018

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. User personas.

Marketing 162

Marketing Charlotte Naming Design 162

Hearpreneur

OCTOBER 29, 2017

I didn’t feel we were differentiated enough and, at the same time, I was hearing all this buzz about social media. And at the root of all cultures and so many conversations is food. 10- Address financial and operating metrics. I actually started two businesses for similar reasons. The model and the timing were good.

Entrepreneur 90

Entrepreneur Social Media Liquidity Event Private Equity 90