Both Sides of the Table

JANUARY 22, 2014

I had an enjoyable conversation this morning with a young team straight out of college this morning and they were calling to ask advice on how to approach fund raising (angels vs. VCs, how to select a VC, etc.) Smart is simply not a differentiator. SEO marketing vs. social marketing. Reputation of firm? Of partner?

Portfolio 364

Portfolio Chicago Sales Incubator 364

ConversionXL

MAY 11, 2017

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. Companies do it for a wide variety of reasons – SEO, branding, GTM strategy , etc.

SEO 131

SEO Analytics Conversion Search 131

Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics.

Search 47

Search SEO ChatGPT Technical Review 47

ConversionXL

JUNE 30, 2019

In addition, competitive analysis can be a treasure trove of conversion optimization insights, yet it often gets skipped. Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and and you can definitely use it for UX and conversion optimization , too. What is it on your website?

SEO 126

SEO Conversion Analytics Design 126

abovethecrowd.com

OCTOBER 1, 2013

The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. Yet despite the remarkable power of this metric, it is alarming how few companies today truly understand conversion and how to optimize it. Basic conversion is easy to understand. Conversion Rate” is a misleading term.

Metrics 93

Metrics Conversion Internet Acquisition 93

Up and Running

NOVEMBER 1, 2017

Writing a good product description so that a search engine can find it is a subset of a larger discipline called search engine optimization, or SEO. SEO is a set of practices that help search engines classify your site so your audience can find your website. An SEO caveat. How do you differentiate yourself?

Product 101

Product SEO Search Engineer 101

Up and Running

DECEMBER 17, 2020

Is it differentiated from other products in its competitive set? If you’re fortunate enough to land a meeting with a VC firm, you’ll be at an advantage if you can hold your own—or even confidently lead—a conversation that touches on digital marketing tactics. Leverage SEO to support inbound marketing.

Marketing 142

Marketing Technical Review SEO Hosting 142

ConversionXL

MAY 25, 2016

increase in conversion rates. On-site and off-site user generated reviews both matter, and they both influence each other when it comes to conversions. Oh, and one more thing, fellow growth marketers: user generated reviews help your SEO. Third-party user reviews strengthen the impact of sales on retailer-hosted reviews.

Software Review 80

Software Review Conversion Video SEO 80

Occam's Razor

DECEMBER 9, 2013

The site is now working well across platforms, we are starting to get a lot of free and some paid traffic, we are optimizing for conversions and task completion rate, time to move to step five in the ladder and focus on creating micro-outcomes on our website. Learn, get better, try some more. All clustered into See-Think-Do. Beat Bonobos (I.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. Real conversations with good people. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. Strong messaging, on the other hand, is differentiating and easier to sell and market.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. How you present information on your website frames the conversation that takes place beyond it. Does a video demo differentiate your product, or does it focus attention on your utilitarian UI—an aspect where a shiny but ineffective competitor product excels?

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

YoungUpstarts

MAY 11, 2016

You don’t have to create a whole new website, you can simply forward viewers who visit your new domain to content on your existing.COM and get zero SEO penalty for doing so (see number 3 below)! Complementary domains” simply means differentiating the url through the top-level domain (TLD), while keeping the domain name itself static.

SEM 100

SEM Los Angeles Software Review Naming 100

Hearpreneur

JANUARY 12, 2020

I love promoting others and helping them develop the story that differentiates them in the marketplace, but I also recognize I must equally promote my own story. First, I fell in love with SEO and internet marketing ever since I was able to rank my simple website for my brand name. 13- Letting my passion guide me. I know myself.

Entrepreneur 109

Entrepreneur Software Review Technical Review SEO 109

ConversionXL

SEPTEMBER 3, 2021

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention.

Metadata 121

Metadata Technical Review Retention Metrics 121

ConversionXL

SEPTEMBER 4, 2019

Mobile sites get more visitors, but apps fare better for engagement and conversion rates: comScore Mobile Metrix, U.S, This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. There are three things to keep in mind: It’s easy to break SEO.

Web 103

Web Caching HTML Marketing 103

ConversionXL

APRIL 1, 2019

Joanna Wiebe, conversion copywriter and the brains behind Copyhackers , recommends to “Start ‘ethically eavesdropping’ on the people who are, will be, and should be your customers.” If you categorize your posts into beginner, intermediate, and advanced topics, which segment generates the most conversions? Eat your own dog food.

Technical Review 133

Technical Review Marketing Software Review Audience 133

ConversionXL

FEBRUARY 3, 2022

Prospect trial to conversion rates fell with the longer trials. At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc. In another example, let’s say most of your acquisition comes through organic search, but conversion rate to signups is lower than you’d expect. The results? Image source.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

JANUARY 16, 2019

Conversational marketing. Drift “conversational marketing” 0.70 In contrast to “distribution-first content,” movement-first content is a conscious sacrifice of reach: “it isn’t beholden to any SEO tactics like word count and keyword density.” Inbound marketing. The subscription economy. Growth hacking. So how do you create one?

Naming 119

Naming Conversion Flash Cofounder 119

ConversionXL

OCTOBER 4, 2022

Common examples include: Average order value; Sales conversion rate; Cart abandonment rate; Customer acquisition cost; Customer lifetime value; Bounce rate; Click-through rates; Pop-up engagement rates; ROI (return on investment; Average inventory sold per day. Perform a competitive analysis to determine how you’ll differentiate.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Hearpreneur

DECEMBER 14, 2022

We'll continue to use our platform to drive the conversation for social change. Through a company blog and SEO keyword research, our target demographic can discover our brand, which will boost website traffic steadily over time. 22- Nailing SEO. For me, it's SEO! It’s a win all around. Thanks to Maximilian Wühr, FINN ! #6-

Entrepreneur 126

Entrepreneur Retention SEO Employee 126

ConversionXL

FEBRUARY 12, 2015

If those blog posts with “a checklist of 100 things to increase conversions” really would be all that are needed, we wouldn’t need optimizers. You can’t be a good optimizer if you’re not skilled in the art and science of conversion optimization. Conversion optimizers should have no dogmas.

Conversion 48

Conversion Analytics Software Review Hiring 48

ConversionXL

JULY 27, 2015

I’ll show you five reasons you should care about accessibility and seven ways a more accessible form will increase your conversion rate. Accessibility and search engine optimisation (SEO) are closely related. Both SEO and accessibility make you think of your user first and foremost. Let’s get to it. Users make mistakes.

Conversion 48

Conversion Software Review Technical Review HTML 48

ConversionXL

APRIL 18, 2019

It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. Satisfying passive intent, Kohn argues, is essential for user engagement and conversion. More than ever, your job as an SEO is to extract intents from query syntax. keywordresearch #seo ??

Search 126

Search Aggregator New York SEO 126

Duct Tape Marketing

APRIL 17, 2024

Striking the right balance between AI magic and human creativity is crucial for achieving authenticity and differentiation in content creation. And that's really the differentiator. They could go with, oh, we have to get really good at AI using it basically on your behalf, or We have to get really good at what differentiates us.

Artificial Inteligence 94

Artificial Inteligence ChatGPT Differentiation Technical Review 94

ConversionXL

NOVEMBER 19, 2019

Differentiating our product. We also found out why people switched from Slack, which became the first of two ways we sought to differentiate our product. The low price point became the way for us to differentiate our product for new users who were less willing to make a financial commitment on a new system of communication.

Differentiation 108

Differentiation Non-Compete Audio Algorithm 108

ConversionXL

FEBRUARY 3, 2022

To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. You notice that trial conversions of Canva Pro aren’t converting well.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. It’s the point where effort spent on creative and dollars spent on ads culminate in a successful conversion—or not. Unfortunately, most landing pages are ineffective, with an average conversion rate of only 4.6% Image source.

Audience 156

Audience Video Software Review Conversion 156

Duct Tape Marketing

JULY 18, 2011

You must understand and create content for the most important keyword phrases for your industry, the essential themes of education in your business, and your company’s core points of differentiation. Your SEO efforts actually marry with this type of content to make sure you are both found and found in abundance.

Technical Review 78

Technical Review Alaska RSS Audio 78

Up and Running

APRIL 17, 2018

Implement SEO best practices. Using SEO best practices is like putting a bright, flashing neon sign on your storefront. SEO, or search engine optimization, makes your website and its content more visible to search engines. SEO, or search engine optimization, makes your website and its content more visible to search engines.

SEO 80

SEO eCommerce Software Review Analytics 80

ConversionXL

MAY 19, 2020

Evaluation , where differentiation between competitors must occur. But do look for opportunities to use it to differentiate yourself and to communicate or reinforce your value proposition. The great news is that it doesn’t have to be your salespeople leading these difficult conversations—your content can do it for them.

Differentiation 129

Differentiation Sales Email Metrics 129

Up and Running

JUNE 27, 2018

Differentiate yourself. If those are just milestones leading toward the ultimate goals of increasing conversion (or product purchase), did you get your new followers to take the right steps? SEO is one way of helping your customers find you based on the solutions you can offer them. Did your strategies work?

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

Duct Tape Marketing

JUNE 27, 2018

In addition to your promise, make your distinct point of view and point of differentiation from your competitors clear. I have a friend that owns an SEO firm and he basically says, “All you need to know about SEO is that we make the phone ring.” This will help to separate you from the rest of the crowd. Look at your reviews.

SEO 78

SEO Technical Review Differentiation Audience 78

Austin Startup

JULY 12, 2010

One, a focus on great customer care has become, in the era of Zappos, not just a requisite checkbox, but an opportunity for differentiation, and a primary means of acquiring and retaining users (customer care as a revenue generator, not just a cost center). Two trends since that incident have made the issue even more important today.

Customer 80

Customer Harvest B2C Technical Review 80

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 5:26] Typeform really seems like more of a conversation in comparison to a regular form– how often do you fight the idea that people perceive it as ‘just a form where they only need the data’? [5:26] 8:26] What do you feel is your core differentiator? [10:50]

Marketing 94

Marketing Differentiation B2C PR 94

ConversionXL

NOVEMBER 8, 2018

They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience. In search results, earning the answer for a voice query depends largely on the implementation of SEO best practices. How will voice search work given the human urge to shop around?

B2B 100

B2B eCommerce Search Non-Compete 100

ConversionXL

APRIL 18, 2017

Offer conversion optimization services? Though, blogging has the benefit of SEO, which lasts a lot longer than other channels. Conversion optimization doesn’t align with small business. Differentiation is hard. Run an agency? Then you know it can be hard. I’ve been running an optimization agency for 6 years now.

Conversion 87

Conversion Framework Revenue Analytics 87

The Next Web

MARCH 2, 2014

SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services. Inbound links are the lifeblood of SEO. Increased inbound links. High quality traffic.

SEO 159

SEO Analytics Social Media Metrics 159