Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. As a pay-per-click marketer, now I will look at retail packaging as a source of ideas on landing page design. That’s 10x what many websites convert.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Lessons Learned

APRIL 7, 2010

Lessons Learned by Eric Ries Wednesday, April 7, 2010 Learning is better than optimization (the local maximum problem) Lean startups don’t optimize. At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. For example, I’m a big believer in split-testing.

San Francisco 154

San Francisco Lean Metrics Design 154

Occam's Razor

JANUARY 28, 2013

Security Choice: The Power of Conversion Through Transparency. It is ok that when I'm shopping for a $368 dress they show "Ads by Google" to Lean Cuisine (PS: I'm not fat), NextTag, UGG, and Nordstrom. Micro-conversions FTW! Shopbop: (Luxury) Ecommerce and Branding Done Right! I love this. I lied earlier.

Web 165

Web Design Marketing Security 165

Up and Running

FEBRUARY 23, 2016

Learning to do market research is that step you really can’t skip, because while it certainly helps if you know what you want to grow, you’re still going to need to know who is going to buy your products, where you’re going to sell them, and how you’re going to do this, all while taking competitors into consideration.

Colorado 60

Colorado Southern California Business Plan Oregon 60