www.chancebarnett.com

MAY 10, 2011

Testimonials- these are the tried and true workhorses of the direct marketing and copywriting world. It creates an instant “offer” that makes a visitor feel like simply sharing their email address in exchange for this information is giving them the better end of the deal. I believe it came from a group called Marketing Experts.

SEM 47

SEM Email Los Angeles Conversion 47

Steve Blank

APRIL 30, 2009

Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. Her packaging class was so good that we sent every new marketer at SuperMac to take it. That’s 10x what many websites convert.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

crowdSPRING Blog

SEPTEMBER 25, 2011

Small businesses can spend tens of thousands of dollars with direct marketing efforts that might include mailers, trade show handouts, brochures, door-hangers, coupons, product spec sheets and more. This way potential leads can view additional information or even receive discounts or other incentives.

Lean 112

Lean Marketing Public Relations Small Business 112

Duct Tape Marketing

MAY 9, 2017

David: That’s exactly right and you know the — not only are they getting better at answering questions with knowledge boxes instead of websites but the amount of information and the kind of information they’re presenting there is really robust and especially for local businesses.

Search 30

Search Technical Review SEO Small Business 30

Duct Tape Marketing

OCTOBER 27, 2017

Online and offline marketing need to work together, for best results. Online marketing, as the name suggests, requires your audience to be online. 5 reasons why you should combine texting with other offline marketing channels. They asked viewers to text the keyword and their name. Get more responses to direct mail.

Marketing 49

Marketing Redemption Channel SMS 49

ConversionXL

MARCH 29, 2016

The book is a gold mine of information, consisting of both academic research and case studies. In the beginning of the book, they offer a sort of framework for marketing to the old brain. They invoke their self-centered desire to solve their problems (not your conversion rate problems). Selling add-ons and cross-sells.

B2B 48

B2B Framework Audience Advertising 48

Duct Tape Marketing

NOVEMBER 17, 2022

They were a marketing agency that just kind of said, oh, well, what do you want us to do this quarter? ? So because they didn't know the industry, they just didn't have that ability to come into the conversation with something innovative. We thought there has to be a way to really elevate the conversation within our industry.

Differentiation 72

Differentiation Sales Cycle Audio Networking 72

Entrepreneurs-Journey.com by Yaro Starak

OCTOBER 3, 2011

Failure To Grab Attention A prospecting letter is a piece of direct marketing, whether it’s sent by email or snail mail. And the most important piece of any direct mail copywriting is the headline. Be aware of the way he or she might have a conversation with a business associate, and try to match that tone.

Sales 97

Sales Email Internet Naming 97

Occam's Razor

JANUARY 28, 2013

Security Choice: The Power of Conversion Through Transparency. Or maybe information about how Ragu farmers support local communities. It asks some basic information that is easy to type in, Female, Excellent Health, DoB, Coverage. AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience.

Web 165

Web Design Marketing Security 165

Duct Tape Marketing

OCTOBER 30, 2019

Stu Heinecke: And so what I have been advocating, and that comes from a lot of gathering of information from what a lot of people have done to break through, is that you don’t want to circumvent these people. ” I’ll just use my name now, so, “Hi, I’m Stu Heinecke. Here’s my email address.”

Marketing 32

Marketing Campaign Naming Sales 32

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I’d appreciate it if you shared this with as many people as you think would benefit from the information. All of you people who haven’t seen my blog, please remember my name or that website address. I changed the name, by the way, to MTGParadise.com. His name is Kai Budde. In 2004 I began blogging. He’s German.

Technical Review 73

Technical Review Software Review Prospectus Audience 73

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. As a small business, lead conversion can mean a lot of things to different people. And then get busy working on boosting your lead conversions through email marketing. Take a look. Use one strong CTA.

Email 59

Email Customer Marketing Campaign 59

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. For example, I’m a big believer in split-testing.

San Francisco 154

San Francisco Lean Metrics Design 154

Occam's Razor

JANUARY 30, 2012

My process is to name the dashboard first. But by naming it, I am giving it a purpose; and a purpose requires asking questions and focusing. I named my dashboard: VP, Digital. Finally, you bring together Conversion Rate with the Goal Value delivered by the Social obsession. Seems odd, right? Known unknowns. Pretty cool.

Analytics 146

Analytics Metrics API Web 146

Duct Tape Marketing

JANUARY 20, 2022

So I look for a partner early on now, and his name is Justin Wise. They have a marketing agency called the different company that they renamed a different company. You have a lot of conversations, you bring people in to try stuff in your laboratory, so to speak. So build the business. Mike Michalowicz (06:23): Yeah.

Marketing 87

Marketing eCommerce Audio Networking 87

A Smart Bear: Startups and Marketing for Geeks

JANUARY 25, 2010

Then, because you collect the card, you have their contact info (their name, company, and address), so you get to follow up later. Because you can use the tradeshow's name in the subject of the email, people will probably read your email blast. Everyone else "pitches at" people; be different and actually have a conversation.

Software Review 287

Software Review Sales Email Naming 287

mashable.com

JULY 18, 2012

This is a emerging industry and GLIIF is poised to capture a large market share in a very short period of time. GLIIF’s initial offering includes a brand-able and blend-able custom encrypted image at a low cost of entry, pre re-direction marketing services and full analytics. World Videos Featured: Facebook. GoogleClique.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

ConversionXL

APRIL 20, 2016

If you’ve got the time, watch his poetic “Modern Man” routine: Comedians like Carlin rail against the softening of language, the vague generalities that (mostly) marketers thrust into public discourse. Today, many people poke fun at startup jargon , business jargon , and even conversion optimization jargon. BMW and Lexus, of course.

B2B 48

B2B Audience North America Boston 48