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There are free sources like Conversion University (video, audio, more). If an institution near you provides a course in quantitative or qualitative analytics (even traditional analytics such as directmarketing or market research) then that is also well worth the investment. There are books galore. think breadth.
If you’ve got the time, watch his poetic “Modern Man” routine: Comedians like Carlin rail against the softening of language, the vague generalities that (mostly) marketers thrust into public discourse. Today, many people poke fun at startup jargon , business jargon , and even conversion optimization jargon. BMW and Lexus, of course.
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