Paywalls, SEO, and the Need for a Damn Good Brand
ConversionXL
JULY 3, 2020
Metering does allow sites to segment users who hit your paywall—a key audience for conversion optimization. For sites that rely on a lead-in, it’s a different conversation. News is an especially challenging vertical since no site owns a newsworthy event. But you can imagine a scenario with limited metering (e.g.,
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