Remove Conversion Remove Direct Marketing Remove San Jose
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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

Customer segmentation is an old trick in the marketing book. According to Direct Marketing Association , 77% of ROI is attributed to segmented, targeted, and triggered campaigns. If you have a strong CRM, and an effective email marketing operation, you have a head start over plenty of advertisers, believe me.

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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

Security Choice: The Power of Conversion Through Transparency. Why not, at least, show me "Current Deals from San Jose" (my closest airport)? The price is easy to see, colors easy to find and change, micro conversions cleverly tucked under the Add To Cart button. Micro-conversions FTW! Sad, right?

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