Remove Conversion Remove Direct Marketing Remove SEO
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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. For sites that rely on a lead-in, it’s a different conversation.

SEO 122
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10 Reasons Your Business Website Is Struggling To Convert Sales

YoungUpstarts

second delay can harm your conversions by up to 7%. Using Facebook or Instagram to market the business in an effective way can make a huge difference to traffic. And subsequent conversions. . Besides, you’d never reach an audience of that size through other direct marketing. . The SEO Features Are Lacking.

Sales 113
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How to Recognize Great Conversion Optimization People

ConversionXL

If those blog posts with “a checklist of 100 things to increase conversions” really would be all that are needed, we wouldn’t need optimizers. You can’t be a good optimizer if you’re not skilled in the art and science of conversion optimization. Conversion optimizers should have no dogmas.

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Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team.

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Excellent Analytics Tip#5: Conversion Rate Basics & Best Practices

Occam's Razor

It is only fair to follow up a post titled " Stop obsessing about conversion rate " with this post. Conversion rate is a very important metric, used properly. Here is my point of view on the basics and best practices for measuring conversion rate. Is your company heavily into Direct Marketing (email, snail mail etc)?

Analytics 115
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Why Startups Should Use Content Marketing from Day One

The Startup Magazine

It is a set of custom marketing strategies you need to engage in to ensure that your product identifies, attains, retains and grows its demographic. Content Marketing Basics. Content marketing is a marketing method that involves disguising the direct marketing of a product to an audience.

Marketing 153
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Key Insights from Every Speaker of Elite Camp 2016

ConversionXL

Elite Camp is a 3-day traffic and (mainly) conversion event. Build a business case around conversion optimization. Conversion research revolves around one major question: How can we know which changes will be effective? Report tangibly and make content marketing comparable to direct marketing channels.

PPC 48