article thumbnail

Disintermediation - It's a B h.

A Crowded Space

Every marketplace deals with disintermediation: oDesk, eBay, Airbnb, CustomMade, and Etsy. This is known as disintermediation. . From Wikipedia: In economics, disintermediation is the removal of intermediaries in a supply chain: “cutting out the middleman”. . What causes disintermediation? . This is simple.

article thumbnail

FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

The post-third-party-cookie conversion reporting solution is called the Conversion Measurement API. click ID, campaign ID, URL of expected conversion). How conversion tracking for ads might work without third-party cookies. How conversion tracking for ads might work without third-party cookies. Image source ).

Caching 140
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Twitter Link Roundup #149 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

6 Copywriting Mistakes That Shatter Conversion Rates – [link]. 6 Copywriting Mistakes That Shatter Conversion Rates – [link]. Another industry being disintermediated by technology: Gaming Faces Its Archenemy: Financial Reality – [link]. When Your Fans Hack Your Brand, Praise Them – [link]. – [link].

article thumbnail

Corporate Venture Capital: Obligatory or Oxymoron?

David Teten

Urs Cete, the Head of Bertelsmann Digital Media Investments , notes, “If you think you can provide just money, you will be disintermediated.”. There is tremendous value in conversations around what’s the latest in areas that matter to the operating units. Entrepreneurs today expect more than just capital from their investors.

article thumbnail

[Review] To Sell Is Human

YoungUpstarts

The first section reveals that the sales profession hasn’t vanished into thin air despite the “disintermediating” propensities of the Internet. Rebirth of a Salesman. On the contrary, the American economy has far more salespeople than factory workers, and the gap is growing each year. ” Serve.

article thumbnail

Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

A 30 point increase in conversion rate. I’m thinking of one more example I’ll share with you in the future about an insurance company and being able to combine audience signals with machine learning to deliver a 58% increase in conversions of people who had the same attributes as their top 10% most profitable customers. Thirty points.

article thumbnail

A Critical, but Ignored Metric for Marketplaces

A Crowded Space

They will not care much about their online reputation, they will not drive turnaround times lower, and they will be disintermediation risks. In another conversation, Chris Waldron from TakeLessons shared that he included every provider in the network in a bi-weekly town hall meeting. They were all part of the family.

Metrics 111