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Every marketplace deals with disintermediation: oDesk, eBay, Airbnb, CustomMade, and Etsy. This is known as disintermediation. . From Wikipedia: In economics, disintermediation is the removal of intermediaries in a supply chain: “cutting out the middleman”. . What causes disintermediation? . This is simple.
Urs Cete, the Head of Bertelsmann Digital Media Investments , notes, “If you think you can provide just money, you will be disintermediated.”. Protecting one’s reputation is incredibly important for any investor, whether independent or corporate. Entrepreneurs today expect more than just capital from their investors.
Those people will be incredibly motivated to help the company, to increase their earnings, and to invest in their online reputation. They will not care much about their online reputation, they will not drive turnaround times lower, and they will be disintermediation risks. They were all part of the family.
A 30 point increase in conversion rate. I’m thinking of one more example I’ll share with you in the future about an insurance company and being able to combine audience signals with machine learning to deliver a 58% increase in conversions of people who had the same attributes as their top 10% most profitable customers. Thirty points.
I only risk harming my reputation on the platform so I’ll stop seeking any more feedback on the system. . Paying for paid placement implies that you need a higher number of impressions to get a conversion. I’m sure there are many more. . I may be at the top of search results. Better to capture part of the transaction. .
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