YoungUpstarts

OCTOBER 25, 2020

There is practically no other distribution channel that drives engagement and builds customer relations better than email marketing. If you’re running any kind of conversion campaign with transactional emails, then find a platform that offers A/B testing, also known as split testing email campaigns. With more than 2.5

Email 232

Email Sales Marketing Campaign 232

ConversionXL

JUNE 16, 2022

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Take Visme’s guide to asymmetrical balance. Measurement.

Campaign 149

Campaign CTO Marketing Social Media 149

The Startup Magazine

JUNE 15, 2023

With content automation capabilities, businesses can efficiently produce and distribute content aligned with their board-level objectives. Multi-Channel Publishing: Businesses can easily distribute content across various platforms and channels, including websites, social media, email marketing, and mobile applications.

Software Review 158

Software Review Software Small Business Social Media 158

The Next Web

DECEMBER 4, 2013

Metrics on keywords, follower profiles and competitors all help define your target listener. Maybe you identified your target audience and conversation through Twitter research, but discover a handful of forums or blogs that attract essential influencers. Startup Example: Zappos. Strategy Adopted: Leveraging Social Media Analytics.

Social Media 158

Social Media Media Viral Startup 158

Occam's Razor

JANUARY 2, 2013

Great landing pages equals more customers enticed to engage plus higher conversions plus higher (AdWords) quality score. Macro + Micro Conversions. Macro + Micro Conversions. Macro + Micro Conversions. Macro + Micro Conversions. Macro + Micro Conversions. Macro + Micro Conversions. Magnificent.

Analytics 160

Analytics Search Campaign eCommerce 160

SoCal CTO

MARCH 22, 2007

It seems that four different models of "discussion creation" have occurred: Organice Discussion - someone posts something interesting, lots of bloggers post on the topic, distributed discussion ensues. Im constantly frustrated by conversations that take place in discussion groups that cant cross the border into the blog world.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

ReadWriteStart

JULY 7, 2021

Unquestionably, they continuously track the number of clicks, conversions, impressions, likes, leads, and shares for all the posts and videos. Efficient payment management – In reality, t he admin ensures timely distribution of commission and bonus to the courier delivery personnel.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

FEBRUARY 3, 2022

Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. For each stage of the funnel, consider the distinct metrics that ladder up to your business’s KPIs.

Marketing 115

Marketing Framework Metrics Channel 115

YoungUpstarts

APRIL 5, 2018

Good B2B Content Marketing is not new in the world of marketing, especially with the emergence of more and more distribution platforms, each needing signups, and consistent postings to become a relevant source in your content strategy. and not only the means but also the correct methods to distribute in order to maximize exposure.

B2B 153

B2B Marketing Distribution Curation 153

ConversionXL

FEBRUARY 3, 2022

Prospect trial to conversion rates fell with the longer trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

NOVEMBER 14, 2013

Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). Research shows that marketers are spending pennies on their conversion efforts. Just waste all that effort and money – only because their website is not optimized for conversions.

PPC 123

PPC Analytics Conversion SEO 123

Startup Lessons Learned

AUGUST 24, 2009

So I generally feel right at home in these conversations. One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. In other words, they are facing conditions of extreme uncertainty, just like startups.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Lessons Learned

SEPTEMBER 15, 2008

Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Max Levchin of Slide and Paypal has noted that 10% of Slides headcount is devoted to metrics only.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

ConversionXL

JUNE 20, 2019

But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States. In comparison, Facebook Live shows overview metrics like minutes viewed, average percentage completion, and unique viewers.). Wistia’s analytics can help connect the dots between video consumption and conversions.

Hosting 127

Hosting Video Technical Review Software Review 127

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. You only build what you need to prove that model. Great stuff.

Metrics 225

Metrics Startup Retention Acquisition 225

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Even if it shows improvement in some micro metric, does that invalidate the overall design? That was evident in the metrics and in the in-person usability tests. No one feature is to blame.

San Francisco 154

San Francisco Lean Metrics Design 154

ConversionXL

NOVEMBER 10, 2020

Metrics for this depth are rare and only long-term. The metrics for this level are more concrete and objective. Distribution framework. The traditional funnel emphasizes owned platforms as hosting gated content helps track leads and conversions. To test this, the facilitator asks the team, “Who is the full-time owner”?

Agile 139

Agile Social Media Audience Software Review 139

Occam's Razor

AUGUST 13, 2012

Finally there were questions we can always count on: setting goals and tracking conversions, justifying analytics and wanting to track the absolutely impossible ( why can't I track people across all devices and all websites? ). That means: All of these metrics are off. EU Cookies!) Rinse and repeat. Pretty cool right?

Analytics 125

Analytics Channel Metrics Web 125

ConversionXL

FEBRUARY 3, 2022

Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. How to create a growth hacking strategy using the pirate metrics model. The result? An increase in listings from 50,000 to 500,000. Activation. Convincing users to stick around is crucial for growth.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

OCTOBER 21, 2014

This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Where Are The Leaks In Your Conversion Funnel?

Analytics 113

Analytics Software Review Metadata Campaign 113

The Next Web

SEPTEMBER 15, 2013

The majority of the non-technical conversations in the API industry seem to be focusing on terms like “API strategy” and “API economy.” In other words, the API is the target of a distinct business and opportunity (with its own metrics), which will then have a range of tactics to support it. The problem: “API Strategy”.

API 135

API Audience Dividend Programming 135

VC Cafe

MARCH 1, 2024

A lightweight “agent” with access to logs and metrics can, to start, retrieve relevant information (e.g. What’s missing is the last mile — distribution, customer journey design, guardrails and workflow automation. Bots should be able to join chats with you and friends, and weigh in or spark discussions.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. Results compare conversion rates among the variations based on a single change. Some 74% of optimizers with a structured approach to conversion also claim improved sales. Define your target metrics. Define your website goals.

Analytics 127

Analytics Technical Review Software Review Framework 127

Hunter Walker

JANUARY 2, 2017

Next Level: Buying Customers/Revenue/Distribution. Here the acquisition becomes more metric-driven and the assumptions around growth and multiples drive the offer. Here the acquisition becomes more metric-driven and the assumptions around growth and multiples drive the offer. Dollar Shave Club (as best I can figure was.5

Technical Review 131

Technical Review Cap Table Acquisition Startup 131

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it. So, what can companies do about it?

Metrics 132

Metrics Campaign Channel Advertising 132

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

SEPTEMBER 1, 2020

Meaning: T = Traffic CR = Conversion Rate AOV = Average Order Value G = Growth. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth. The key is not to get bogged down by short-term metrics at the expense of long-term growth.

Customer 132

Customer SMS Retention Acquisition 132

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Let’s say you spent $2,000 on email marketing and $5,000 on webinar production and distribution. Use conversion rate optimization to improve the shopping experience. It tells you how much you need to earn per customer to run a profitable company.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

SEPTEMBER 24, 2020

In the big picture, “conversion optimization” boils down to getting more of the right people clicking on the things you want them to click. Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Image source ).

Acquisition 111

Acquisition Software Review PPC Analytics 111

Startup Lessons Learned

SEPTEMBER 13, 2008

And then we would use that simple analytics system I mentioned to monitor the conversion rates of customers from each campaign. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

ConversionXL

OCTOBER 4, 2022

From here, attach valid marketing metrics to each goal. Common examples include: Average order value; Sales conversion rate; Cart abandonment rate; Customer acquisition cost; Customer lifetime value; Bounce rate; Click-through rates; Pop-up engagement rates; ROI (return on investment; Average inventory sold per day.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 95

Analytics Framework Metrics Green 95

ConversionXL

SEPTEMBER 11, 2014

This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. Put simply: Getting clicks from the right audience boosts your conversion rate because you’re driving motivated traffic to what they want.

PPC 114

PPC Matching Technical Review Search 114

Version One Ventures

OCTOBER 31, 2016

Since it was part of the Version One marketplace meetup, we geared the conversation toward marketplace companies , but many points apply to software/SaaS startups as well. Here are some highlights from the conversation. . In other words, if you’re looking at generic metrics, you’ll end up with a generic strategy.

Software Review 60

Software Review South Africa Hockey Stick Viral 60

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Because they have no presence in the market, they have to find distribution channels to bring in customers. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. Whats the right set of materials, conversations, etc. The selling order.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

OCTOBER 22, 2018

As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. We can prove that social media and SEO drive traffic and top-line conversions, but we still struggle to show the bottom-line impact of marketing. Conversions (e.g. Some might stare blankly and ask what you mean. site visits). Engagement (e.g. Black box].

B2B 131

B2B Marketing Analytics Campaign 131

Duct Tape Marketing

OCTOBER 12, 2017

For example, if you wanted to increase the viability of social media, you could gradually tweak and optimize your social media graphics, post times, or copy and see how the conversions on your event website change from there. It used to be that tracking metrics for in-person events was as limited as tracking snail mail.

Campaign 77

Campaign Marketing Social Media Software Review 77