Duct Tape Marketing

JANUARY 31, 2024

In this episode we discuss the intricacies of email deliverability and the essential changes required in 2024. As the leading expert in deliverability, JT provides insights and guidance on navigating the evolving landscape of email authentication and strategic practices. 10:28] What is DMARC in email marketing? [12:33]

Email 94

Email Technical Review Software Review IP 94

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. And more relevant than ever. However, it’s not without challenges. Consideration.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

FEBRUARY 27, 2019

“Email marketing is dead.” But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing has an ROI of 28.5% If you’re unpersuaded by statistics, also recall that: If you own your email list, you pay nothing to reach subscribers.

Email 133

Email Software Review Campaign Metrics 133

ConversionXL

JULY 7, 2019

Here’s how to increase the conversion rate of your ecommerce site. What’s a good ecommerce conversion rate? Don’t worry about “average” ecommerce conversion rates. A good conversion rate is one that’s better than what you have right now. It wouldn’t work vice versa, either.).

eCommerce 105

eCommerce Conversion Software Review Technical Review 105

Duct Tape Marketing

NOVEMBER 10, 2022

Why Email Marketing Is (Still) Important In 2022 written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: Email marketing is still as relevant as ever. 5:08] What is the state of email marketing in the overall mix today? [7:36] 16:30] How do use email to actually build trust? [18:19] ConstantContact.com.

Email 99

Email SMS Marketing Channel 99

Up and Running

JULY 22, 2020

Whether you are selling goods, a subscription service, or online tools, finding ways to maximize your conversions is an ongoing task that you can’t afford to ignore. Any of these aspects, if not optimized, can mean the difference between conversions and lost sales. Optimize wording to increase conversions.

eCommerce 98

eCommerce Conversion Caching Technical Review 98

Duct Tape Marketing

JANUARY 6, 2022

My Favorite Podcast Conversations From 2021 written by John Jantsch read more at Duct Tape Marketing. In this episode, I’m taking a look back at the most popular episodes we aired and some of my favorite conversations in 2021. Marketing Podcast with John Jantsch. I chatted with some incredible guests in 2021. Like this show?

Conversion 91

Conversion Technical Review Networking Audio 91

Duct Tape Marketing

MAY 18, 2022

Why Great Leadership Starts With Open Hearted Conversations written by John Jantsch read more at Duct Tape Marketing. He also has a new book launching on June 21, 2022, called — Leading With Heart: 5 Conversations That Unlock Creativity, Purpose, and Results. By leading with heart and sparking authentic conversation.

Conversion 99

Conversion Leadership SMS Framework 99

Up and Running

NOVEMBER 17, 2021

There’s a simple, straightforward answer that’s already been in use for decades: email. Why use email for professional conversations? To this day, email remains one of the most common, even preferred , forms of communication. Not replying to business email comes at a cost. It’s everywhere, all the time.

Email 78

Email Customer Conversion Cost 78

YoungUpstarts

MAY 20, 2014

I realized I typically have seven or eight daily “email conversations” (where I exchanges emails on the same subject more than 3 times per day). Case in point is an email exchange I had last Tuesday with Jay Smith, one of our software engineers. John replied with a question in regard to one of those items.

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Email Product Software Engineering Web 157

YoungUpstarts

AUGUST 26, 2023

The magic lies in crafting effective email campaigns that convert is aligning engaging content with conversion-focused tactics. The post How To Create Emails That Engage And Convert: A Comprehensive Guide appeared first on Young Upstarts.

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Email Campaign Conversion Marketing 246

YoungUpstarts

AUGUST 16, 2018

Email marketing is a great way to connect with your customers, increase your online presence and drive traffic to your website. However, email marketing is no walk in the park and often business owners feel forced to settle with a good open rate, but a distinct lack of click-throughs. Have an Email Validator.

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Email Database Software Review Campaign 100

ConversionXL

MARCH 5, 2019

Cold emails are unsolicited emails sent to previously uncontacted recipients. To many, cold emails are synonymous with spam and a nuisance—one reason why U.S. hours checking their work email each day. Why would anyone want to use cold email? Still, it’s easy to get cold emails wrong. workers spend 3.2

Email 130

Email Campaign Reputation San Diego 130

ConversionXL

JANUARY 9, 2019

This post details four steps that any organization can follow to estimate the value of on-site conversions more accurately: Identify every potential touchpoint. Those interactions occur across teams (marketing, sales, customer support) and platforms (analytics, CRM, email). Organize existing data into an idealized customer journey.

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Sales Cycle Bootstrapping Conversion Web 127

Duct Tape Marketing

AUGUST 4, 2022

How To Connect, Converse, And Convert Through Social Media Listening written by John Jantsch read more at Duct Tape Marketing. She’s also the author of a new book — Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care. BSquared.media. Like this show?

Social Media 96

Social Media Conversion Media Artificial Inteligence 96

ConversionXL

JANUARY 16, 2019

I don’t have to convince you that email is important: Email is a cost-effective way to get sales. Email includes your most-interested customers. Email maxes out revenue from big sale periods. And, according to Klaviyo, emails initiated 30% of those sales. But do you work on your email?

Campaign 123

Campaign eCommerce Email Software Review 123

ConversionXL

SEPTEMBER 11, 2019

If you can promote your webinar the right way, you can gobble up more viewers and increase conversions. Email is the primary promotion channel for most webinars—not just for initial sign-up but for pre- and post-webinar reminders, and everything in between. The onboarding webinar (conversion stage). Set goals for your webinar.

Email 87

Email Naming Hosting Audience 87

The Startup Magazine

JUNE 15, 2023

Multi-Channel Publishing: Businesses can easily distribute content across various platforms and channels, including websites, social media, email marketing, and mobile applications. Personalization features enable the delivery of relevant and targeted content, enhancing customer engagement and driving conversions.

Software Review 153

Software Review Software Small Business Social Media 153

ConversionXL

DECEMBER 30, 2015

As an eCommerce site, you likely send emails regularly. Black Friday emails, Valentine’s Day emails, BOGO emails, confirmation emails, thank you emails, reminder emails… the list is endless. Generating revenue via email marketing requires strategy. Eastern on Tuesday.

eCommerce 48

eCommerce Email Conversion Marketing 48

ConversionXL

OCTOBER 17, 2012

Every business sends emails, but not everyone does so successfully. These seven email remarketing tactics are based on proven campaigns that increase your conversions. By tracking what your customers do you can send them the right email at the right time. This single email has increased their conversions by 15%.

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Campaign Email Conversion Cofounder 104

YoungUpstarts

AUGUST 29, 2017

Once integrated into the professional business world, email becomes second nature. The constant emailing causes some to become less formal in their communications, and it is easy to commit electronic etiquette snafus. Common errors in your emails may give the wrong impressions to your colleagues and clients. Is it worth it?

Email 113

Email Asia Software Review Japan 113

The Startup Magazine

NOVEMBER 1, 2021

If you want to increase conversions and drive more traffic to your business website, teaming up with platforms like Groupon can be an excellent way to achieve them. These can include webinars, email marketing , product review blogs, and creating YouTube videos. Optimise Product Pages for Conversions.

Affiliate 182

Affiliate Marketing Technical Review Software Review 182

ConversionXL

NOVEMBER 18, 2014

Confirmation emails may be the least developed customer touchpoint. These standard, expected emails are often as delightful as your typical in-store receipt (read: not at all delightful). Experian found that confirmation emails had average click-through rates from 12 to 20 percent, approximately five times the rate of bulk mailings.

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Email HTML Conversion Sales 124

ConversionXL

FEBRUARY 2, 2012

Somebody asked me the other day, what are all the possible ways one could increase the conversion rate? Here’s a list of 53 ways to increase conversion rate, along with an example for each case of how somebody did it. Adding proof to the home page contributed a lot to the 400% boost in voices.com conversion rate.

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Conversion Clickthrough SMS Software Review 127

YoungUpstarts

JANUARY 19, 2020

Regardless of the email type, the main purpose of every CTA is to encourage people to take action. So how exactly CTA buttons can benefit email marketing and generate better response rate? But in transactional emails like subscription confirmation, order details, payment confirmation, shipping info, etc. Find Your Color.

Email 285

Email Green Campaign Mobile 285

Duct Tape Marketing

JULY 6, 2017

Why You Must Optimize for Conversions Before Awareness written by Guest Post read more at Duct Tape Marketing. When marketers plan their campaigns, the objective is usually to achieve one of two goals: increase brand awareness or maximize conversions. In other words, conversion marketing pertains to the bottom of your sales funnel.

Conversion 69

Conversion Software Review Email Reputation 69

The Startup Magazine

JULY 21, 2021

Ideally, digital marketers can optimize PPC marketing campaigns so the conversions (sales) from the ad nets more revenue than the cost of the campaign. Email marketing is another effective marketing technique. A recent e-commerce study found that emails have more than double the conversion rate of social media campaigns.

Technical Review 146

Technical Review PPC SEM Marketing 146

ConversionXL

SEPTEMBER 25, 2014

When most beginners start with conversion rate optimization, they get carried away by the rosy picture of A/B testing. There are three areas specifically that I’ve found beginning conversion rate optimizers completely miss the mark on. Thing is, you can’t have a conversation without actually talking to your customers.

Conversion 116

Conversion Software Review Mobile Community 116

ConversionXL

OCTOBER 21, 2012

Compared to social media and content marketing, email is a mature channel for engaging online consumers. In fact, according to a Forrester report put out on September 24, 2012 email continues to be the top factor in influencing repeat purchases: Forrester Research report showing email’s positive influence on repeat customers.

Campaign 111

Campaign Email Clickthrough Sales 111

ConversionXL

SEPTEMBER 6, 2013

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. This is not a conversion problem. Most startups fail. This is a customer development problem.

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Customer Development Conversion Developer Customer 126

Occam's Razor

JULY 18, 2011

With all the sexiness oozing out of social media it might seem insane to write about email. Email remains an immensely credible and profitable channel, with an immense reach to boot. Embrace permission marketing and email will be a surprising and loyal BFF. Analyzing email campaigns requires three important insights: 1.

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Metrics Campaign Email Marketing 138

The Startup Magazine

JUNE 16, 2024

When executed effectively, CTAs create a seamless path from interest to conversion, driving qualified leads further down the sales funnel. Automated email sequences, for instance, can keep your brand top-of-mind and guide potential customers through the buyer’s journey without manual intervention at every step.

Lead Generation 133

Lead Generation Artificial Inteligence Technical Review Audience 133

The Startup Magazine

JUNE 24, 2022

Either way, social media provides you with an opportunity to build a rapport with your target audience, which can eventually lead to conversions. Consider Email Marketing. Another great way to reach out to potential customers is through email marketing. Plus, it’s relatively affordable and easy to set up.

Social Media 124

Social Media Startup Audience Web Development 124

The Next Web

DECEMBER 20, 2013

Email is a huge time and efficiency suck. That’s how I feel about email. Okay, even if you’re not trading emailing for martinis during the day, who is guilty of hopping right back into their inboxes after work? Checking your email on your smartphone en route to dinner? Email is just one of the tools at our disposal.

Email 138

Email Wiki Technical Review Restful 138

ConversionXL

NOVEMBER 4, 2011

It will teach you about conversion optimization – how exactly to do it, based on all the best research and experiments. Why do conversion optimization? Conversion optimization is the method of tuning websites or landing pages with the goal of converting more visitors into customers. This post will make you money.

Conversion 109

Conversion Framework Technical Review Sales 109

ConversionXL

APRIL 29, 2013

Most people won’t buy anything on the first visit, so you need to capture emails. However, research supports that people read most or half of their emails , respond to passion, hate being pitched, HATE irrelevance, and won’t mind frequent emails as long as that email is relevant, interesting, and specific to their needs.

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Campaign Email Framework Clickthrough 130

Duct Tape Marketing

AUGUST 14, 2024

written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sean Malone In this episode of the Duct Tape Marketing Podcast, I interviewed Sean Malone, a leading expert in the sales industry and a pioneer in leveraging direct messaging (DM) as a powerful tool for high-conversion sales. One-to-one at scale.

Technical Review 86

Technical Review Software Review Sales Cloud 86