Remove Conversion Remove Email Remove Sales Cycle
article thumbnail

Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

ConversionXL

Google Analytics insights frequently end with raw counts of goal completions, leaving a yawning gap between on-site behavior and sales for companies with long sales cycles. The data-related challenges of long sales cycles are well known: Between a form fill and a sale, there may be dozens of touchpoints spanning weeks or months.

article thumbnail

Conversion Rate Formulas to Accurately Calculate Growth

ConversionXL

Conversions are crucial to your business. But a good conversion rate doesn’t always mean more sales. The magic of a conversion rate formula lies in gleaning marketing insights. In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Speed up your slow sales cycle

NZ Entrepreneur

Has your sales cycle lengthened? Here are five simple ways to help speed up your slow sales cycle. Two Connect with all the decision makers Nothing slows your sales as quickly as failing to include all the decision makers in your buying conversations. Youre not alone. Add seasonal peaks and troughs.

article thumbnail

How to Create a Compelling Unique Selling Proposition

ConversionXL

ConvertKit’s strategy is geared around building email marketing tools for independent creators, allowing their customers to build and nurture their own audience. Use these conversations to understand the needs and desires your customers are struggling to fulfil. Many email experts might say this email is too long.

article thumbnail

A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Longer Sales Cycles and Micro-Conversions.

B2B 48
article thumbnail

Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

So we had those two assets: Website Grader and the resulting email list. Around the same time we were doing those webinars, we launched our first ebook, and that did much better in terms of conversions — click-through-rate on emails, conversions on landing pages, and so on. Some startups have really long sales cycles.

Marketing 120
article thumbnail

Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Without marketing attracting the right accounts, there are no hot leads for sales to have meaningful conversations with. And when you’re having a conversation, you might even be in a power position.”. Deploying low touch campaigns helps to grow email and CRM lists and convert a higher volume of prospects.