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Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

ConversionXL

Google Analytics insights frequently end with raw counts of goal completions, leaving a yawning gap between on-site behavior and sales for companies with long sales cycles. The data-related challenges of long sales cycles are well known: Between a form fill and a sale, there may be dozens of touchpoints spanning weeks or months.

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Conversion Rate Formulas to Accurately Calculate Growth

ConversionXL

Conversions are crucial to your business. But a good conversion rate doesn’t always mean more sales. The magic of a conversion rate formula lies in gleaning marketing insights. In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Longer Sales Cycles and Micro-Conversions.

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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. an ebook); Then you blast them with sales messaging (e.g., email, ads, retargeting, etc.) comments, interviews, emails, etc.). Not adjusting your paid media strategy.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Without marketing attracting the right accounts, there are no hot leads for sales to have meaningful conversations with. And when you’re having a conversation, you might even be in a power position.”. Deploying low touch campaigns helps to grow email and CRM lists and convert a higher volume of prospects.

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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. By asking for an email address to join a webinar after a prospect has consumed non-gated content, for example, the marketing team can secure leads. Turn eyeballs into conversions with lead magnets.

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How to Create a Compelling Unique Selling Proposition

ConversionXL

ConvertKit’s strategy is geared around building email marketing tools for independent creators, allowing their customers to build and nurture their own audience. Use these conversations to understand the needs and desires your customers are struggling to fulfil. Many email experts might say this email is too long.