A Smart Bear: Startups and Marketing for Geeks

JUNE 14, 2010

Well a fair coin could exhibit that behavior, but it would be rare — a 1 in 1024 event. Those events are rare, but I'm flipping so much that rare events will naturally occur. Except you're seeing streaks , hoping that this extra-high conversion rate is evidence of a systematic, controllable force.

Software Review 254

Software Review Analytics Metrics Conversion 254

Both Sides of the Table

JULY 17, 2018

You get to have interesting conversations with founders and review business plans and then see how these businesses evolve over the years. The other day I posted some advice on Twitter that I just did free-formed from thoughts going through my head from recent conversations. There’s many more concepts I could have written about.

Founder 242

Founder Dilution Software Review Later Stage 242

Steve Blank

NOVEMBER 16, 2009

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. What metrics do we use to see if we learned enough in Customer Discovery ?

Customer Development 228

Customer Development Web Developer Customer 228

ConversionXL

JANUARY 9, 2019

This post details four steps that any organization can follow to estimate the value of on-site conversions more accurately: Identify every potential touchpoint. But even data-driven attribution , robust as it may be, usually improves attribution of form fills or PDF downloads—marketing metrics that may be weak indicators of sales.

Sales Cycle 127

Sales Cycle Bootstrapping Conversion Web 127

Duct Tape Marketing

MAY 11, 2022

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world.

Metrics 95

Metrics Marketing Software Review Cofounder 95

Both Sides of the Table

OCTOBER 6, 2010

It’s a conversation that creeps up from time-to-time. Now that you’ve gotten the round done I’d love to get together at your convenience and learn more about your business so I’ll be ready well before you’re next fund raising event. I was interested in learning more. I do understand. during your meeting.

Early Stage 360

Early Stage Startup Venture Capital Seed Stage 360

Duct Tape Marketing

OCTOBER 12, 2017

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Frost and Sullivan report that the live events industry is worth around $512 billion. Meanwhile, Frost and Sullivan report that the live events industry is worth around $512 billion.

Campaign 77

Campaign Marketing Social Media Software Review 77

YoungUpstarts

DECEMBER 8, 2020

Make it clear who’s responsible for particular types of communication, which platforms should be used (and under which circumstances), and try to estimate the ideal metrics for activities such as response time. You say “hello” as you pass people in the hallway and “good morning” before you start conversations about work. Give feedback.

Distribution 261

Distribution Software Review Employee Software 261

ConversionXL

FEBRUARY 21, 2017

If you’re an experience UX or conversion optimization person, this might be basic to you, but it will be a good overview for those new to the field. Customer surveys are an integral part to the ResearchXL conversion research process. You can also use them as conversion research to develop test ideas and hypotheses.

Conversion 103

Conversion Metrics Architecture Design 103

Startup Lessons Learned

NOVEMBER 20, 2014

Talk descriptions, speakers, workshops, evening events, Ignite, Office Hours…but we’re getting a little ahead of ourselves. To help experienced Lean Startup practitioners share knowledge with each other, we’re dedicating several breakout sessions each day for advanced attendees to hold focused conversations with each other.

Lean 156

Lean Programming San Francisco CTO Hire 156

Both Sides of the Table

JUNE 5, 2011

I have conversations with entrepreneurs and other VCs on a daily basis about fund raising, the prices of deals, how much companies should raise, etc. Another firm we saw tried to raise $15 million at a $60 million pre-money with similar metrics. I thought I’d post on one of the topics before hand. Here’s the problem.

Pre-Money Valuation 336

Pre-Money Valuation Valuation Silicon Valley Stock 336

Up and Running

AUGUST 26, 2020

In normal circumstances, many companies would focus on promoting unity amongst family and friends, holiday celebrations, event promotion, and more. It is important to recognize how your brand positioning may change amidst current events and certain restrictions consumers are facing. Host virtual events.

Marketing 171

Marketing Audience eCommerce Social Media 171

ConversionXL

JULY 28, 2021

A model based on users and events. The focus in GA4 is very much on users, with each interaction labeled as an event. This means sessions and pageviews are now events. For instance, a page_view event contains the parameters page_location , page_referrer , and page_title. Enhanced measurement events. Custom events.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

ConversionXL

APRIL 10, 2019

Form analytics provide quantitative data on metrics such as field timings, field re-entries, last field before abandonment, completion rates by segment, etc. Form analytics and conversion optimization. It’s best paired with other quantitative and qualitative research as part of a thorough conversion research process.

Analytics 130

Analytics Metrics United Kingdom Software 130

Startup Lessons Learned

APRIL 25, 2011

Bring your tough questions – Brad and I will be having a conversation on stage and you’re invited to join us. No BS, no vanity metrics, no launches, no PR. Votizen’s David Binetti will show you a real pivot story, including the actual metrics that helped him realize it was time to change. And those are just our keynotes!

San Francisco 146

San Francisco Silicon Valley Lean Agile 146

ConversionXL

JUNE 16, 2022

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Take Visme’s guide to asymmetrical balance. Measurement.

Campaign 149

Campaign CTO Marketing Social Media 149

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. Metrics for your demand generation funnel. Your number one metric for any marketing initiative should be revenue. Build a picture over time that tells you which metrics lead to revenue versus those that just make you feel good (i.e.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

SEPTEMBER 13, 2018

Google Analytics also tracks on-site behavior through events and goals. Mixpanel’s event-based tracking is fundamentally different than the Google Analytics pageview model. Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. The core use cases.

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

FEBRUARY 3, 2022

A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. For each stage of the funnel, consider the distinct metrics that ladder up to your business’s KPIs. This exercise will lead you to a full picture of the channels you can leverage to increase those metrics.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

FEBRUARY 3, 2022

Prospect trial to conversion rates fell with the longer trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

SEPTEMBER 3, 2021

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention.

Metadata 121

Metadata Technical Review Retention Metrics 121

Up and Running

MAY 15, 2014

As an entrepreneur raised in the era of analytics, I want to find metrics for everything. Conversations that should have taken minutes would take hours, and would often require a post-mortem email or phone call to discuss our working styles. The problem is that this is harder to do than it sounds.

Partner 113

Partner Cofounder Equity Metrics 113

ConversionXL

OCTOBER 21, 2014

This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. events) that occur before the prospect reaches a lead form.

Analytics 113

Analytics Software Review Metadata Campaign 113

Occam's Razor

FEBRUARY 20, 2012

In the case of Credit Karma my first job is to identify what the Macro Conversion is. The next thing to answer this question, and ensure that I'm not a newbie Analyst who will only focus on 2% of the business success, I have to figure out the Micro Conversions. The single biggest reason for the site's existence. " Et al.

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

JULY 29, 2014

Getting a jump start on collecting the right data is the first step to using that data for successful conversion measurement and tracking. Connecting these gives you four additional reports under the Behavior section of GA’s reports, and 8 metrics to use in Segments or Custom Reports. Get Baseline SEO Data Through Webmaster Tools.

Analytics 132

Analytics Software Review eCommerce Search 132

View from Seed

SEPTEMBER 9, 2014

They’ve established a clear set of KPIs and metrics as the common language by which everyone on their team communicates performance in the business. They have clear goals and milestones and a pretty detailed view of what success — and failure — look like at each step. But the opposite is also true.

Hiring 336

Hiring Cofounder Startup Technical Cofounder 336

Startup Lessons Learned

NOVEMBER 8, 2017

You can learn more about each event and access tickets at the links below: Nov 13 | Tech City Nations | 6:00pm | Cass Business School In conversation with Ingrid Lunden Nov 14 | TechHub | 5:00pm | TechHub London Live coaching hosted by Elizabeth Varley, Founder & CEO TechHub Nov 14 | Campus | 7:30pm | Google Campus London In conversation with Sarah (..)

Los Angeles 102

Los Angeles San Francisco Software Review Philadelphia 102

ConversionXL

NOVEMBER 23, 2022

Even though the Austin weather had some surprises in store for us, the tremendous effort to organize CXL Live pulled off the event through a (literal) storm and frenzy. This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. Great talks.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

NOVEMBER 10, 2020

Metrics for this depth are rare and only long-term. The metrics for this level are more concrete and objective. The traditional funnel emphasizes owned platforms as hosting gated content helps track leads and conversions. And it’s not just tech companies moving away from easy-to-track metrics like impressions. Conclusion.

Agile 139

Agile Social Media Audience Software Review 139

ConversionXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. Results compare conversion rates among the variations based on a single change. Some 74% of optimizers with a structured approach to conversion also claim improved sales. Define your target metrics. Define your website goals.

Analytics 127

Analytics Technical Review Software Review Framework 127

Both Sides of the Table

FEBRUARY 20, 2019

If angel investors are pressuring you to set up a board and if you don’t have the leverage to push back a little then I might suggest a 3-person board in which all 3 seats are appointed by the common stock and you agree to appoint one of these seats to the angel investor but perhaps make it either time based or event based.

Venture Capital 236

Venture Capital Startup Angel Investor Silicon Valley 236

Steve Blank

OCTOBER 11, 2016

Actively involved in the local startup community, Brian is a Startup Weekend Columbus host and MC at the monthly morning pitch event for entrepreneurs, WakeUp StartUp. We did three iterations of the product in less than 12 months, each one progressively going off of different consumer metrics that we found and then partner feedback.

Columbus 249

Columbus Entrepreneur Cofounder Ohio 249

Up and Running

JUNE 21, 2017

But keeping track of where a customer came from is very hard, especially when you start diversifying your marketing channels to campaigns that don’t have a direct conversion. Let’s take a Google Adwords ad, for example; you can track and confirm the source of a conversion using: The conversion tracking pixel from Adwords.

Marketing 98

Marketing Analytics Campaign Metrics 98

ReadWriteStart

JULY 7, 2021

Unquestionably, they continuously track the number of clicks, conversions, impressions, likes, leads, and shares for all the posts and videos. Tactics like influencer marketing, organizing business events, publishing press releases, and search engine optimization (SEO) must be implemented.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

APRIL 3, 2018

The event had returning attendees… Again wow’d by #CXLLive — plenty of knowledge to bring back to the team. … as well as first-timers: First time at #CXLlive , very impressed with the event. Never experienced an event where everybody seems to know each other. CXLLive #conversion pic.twitter.com/qVYFcGhnD4.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

OCTOBER 22, 2018

As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. We can prove that social media and SEO drive traffic and top-line conversions, but we still struggle to show the bottom-line impact of marketing. Conversions (e.g. As a result, the team changed how it approached the event. site visits).

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

SEPTEMBER 10, 2019

We ran A/B tests around the clock on our free-trial funnel for nine months and got these wins: Quadrupled monthly lead volume in one year; Tripled the conversion rate from visitor-to-trial signups on our homepage. This thing crushed sign-up conversions. We never got the conversions back. I Will Teach You to Be Rich. Maybe not.

Conversion 133

Conversion Technical Review Channel Engineer 133