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Don’t get me wrong—I don’t mean trust in the sense that VCs think founders are just going to get a fake passport and move to Fiji, or that investors are secretly plotting to take over the company. What happens sometimes is that we don’t have an honest conversation about that. That doesn’t mean we trust each other.
the idea of going on a holiday to Fiji), inspiring photography is the leading first impression creator. I’ve seen time and again how a “plain design overhaul” resulted in significant conversion boosts. Key takeaway: If you’re selling a dream (e.g. Positive first impressions lead to higher satisfaction.
Serial entrepreneur and billionaire Lynda Resnick’s book “ Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business ” provides a fascinating glimpse into the marketing strategies behind brands like POM Wonderful, FIJI Water, Teleflora and the Franklin Mint. image source ).
You must be able to speak to a client’s language, whether it is breaking a technical conversation into layman’s terms or on the other hand, using examples to showcase your knowledge of the space. Even in a completely new country, the first thing I try to do is learn key phrases and customs. Natives will appreciate the effort.
The organization has created a partnership with Vorovoro, a village in North Fiji. We’re starting in the “friendly North” of Fiji, giving travelers new, authentic, and magical ways to experience the world. It didn’t have to be us versus them, but rather a chance to get to know and understand a culture unique from your own.
I sat down at Navutu's beach-side bar in the beautiful Yasawa islands yesterday evening, ordered my favorite, and the bartender made some conversation as he prepared the refreshing potion. My theological work in Fiji was done. This is what followed: "Are you going to go to church tomorrow?"
Here's one simple example that is likely in every single digital analytics dashboard… The dark blue line is Sessions (Visits, if you are not using Google Analytics) and in the light blue line is Conversion Rate. If we are getting so much better at getting traffic, how come our conversion rate is essentially flat?
You don't need to go to Fiji, but go on vacation, which forces you, whether you think you're ready or not, to start to delegate, to start to set some boundaries on my vacations, I limit myself to an hour a night of work, catch up at 10:00 PM once the wife and kids are all asleep, I do my hour of catch up and then I'm shut off the rest of the time.
The great thing about this strategy is you already have a conversion mechanism. Improve conversions. Just do some basic conversion improvement. He went through the copy, went through the emails, and improved the conversion on each of the key points, and doubled and then tripled the return he got from that.
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