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Don’t get me wrong—I don’t mean trust in the sense that VCs think founders are just going to get a fake passport and move to Fiji, or that investors are secretly plotting to take over the company. In this case, a VC would have every right, having seen lots of products get built and succeed or fail, to want to observe and discuss that process.
the idea of going on a holiday to Fiji), inspiring photography is the leading first impression creator. I’ve seen time and again how a “plain design overhaul” resulted in significant conversion boosts. Key takeaway: If you’re selling a dream (e.g. Positive first impressions lead to higher satisfaction.
Serial entrepreneur and billionaire Lynda Resnick’s book “ Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business ” provides a fascinating glimpse into the marketing strategies behind brands like POM Wonderful, FIJI Water, Teleflora and the Franklin Mint. Image source. image source ).
How to find a common ground with strangers We are all, in many ways, a product of our upbringing. You must be able to speak to a client’s language, whether it is breaking a technical conversation into layman’s terms or on the other hand, using examples to showcase your knowledge of the space. Natives will appreciate the effort.
In fact, I based myself in Toronto for a couple months over the summer there and did a product launch while I was there. THE POWER OF OUTSOURCING & CREATING YOUR OWN PRODUCT. I didn’t have a product of my own, and I spent a whole lot of time essentially wasting time. They love you already, so put a product out the door.”.
Here's one simple example that is likely in every single digital analytics dashboard… The dark blue line is Sessions (Visits, if you are not using Google Analytics) and in the light blue line is Conversion Rate. If we are getting so much better at getting traffic, how come our conversion rate is essentially flat?
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