YoungUpstarts

JULY 23, 2012

Serial entrepreneur and billionaire Lynda Resnick’s book “ Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business ” provides a fascinating glimpse into the marketing strategies behind brands like POM Wonderful, FIJI Water, Teleflora and the Franklin Mint.

Ruby 159

Ruby Fiji America Dilution 159

ConversionXL

NOVEMBER 15, 2012

The researchers then analyzed the eye-tracking data to determine how long it took for the students to focus on specific sections of a page – such as the menu, logo, images and social media icons – before they moved on to another section. Key takeaway: If you’re selling a dream (e.g. Visual appeal matters a lot.

Design 134

Design Fiji Web Social Media 134

Occam's Razor

AUGUST 11, 2014

Here's one simple example that is likely in every single digital analytics dashboard… The dark blue line is Sessions (Visits, if you are not using Google Analytics) and in the light blue line is Conversion Rate. If we are getting so much better at getting traffic, how come our conversion rate is essentially flat?

Metrics 148

Metrics Analytics Channel eCommerce 148

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

The great thing about this strategy is you already have a conversion mechanism. Improve conversions. Just do some basic conversion improvement. He went through the copy, went through the emails, and improved the conversion on each of the key points, and doubled and then tripled the return he got from that.

Technical Review 73

Technical Review Software Review Prospectus Audience 73