Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. No keyword-level conversion analysis. How is this in Google's interest?

Search 156

Search SEO Analytics Engineer 156

Occam's Razor

JANUARY 6, 2010

When I went to their website it was a 100% flash website with a constrained small size where it took too much looking to click on anything and then too much scrolling to read anything and unclear calls to actions (if any). They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages.

Analytics 99

Analytics Web Campaign PPC 99

crowdSPRING Blog

JANUARY 4, 2016

Consider too that your visitors might be visiting from laptops and mobile phones, so try to avoid designing pages for a large monitor size or pages that use more complex features such as flash animation (you should NOT be using flash in 2016) or complex navigation. For example, flat design has become popular.

Web 48

Web Small Business Design SEM 48

The Startup Magazine

MARCH 31, 2023

You not only flash out in front of the client, but you also behave professionally. One factor is that using Facebook to retarget website visitors increases conversion rates by 70%. Put your money in a Google ad. This furthers the development of trust, which is crucial. Ads are commonplace and are paid for.

Customer 156

Customer Marketing Reputation Social Network 156

Occam's Razor

AUGUST 22, 2011

Six Tips For Improving High Bounce / Low Conversion Web Pages. Multichannel Analytics: Tracking Offline Conversions. Is Conversion Rate Enough? Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). Stop Obsessing About Conversion Rate. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI.

Analytics 125

Analytics Metrics SEM Web 125

Occam's Razor

FEBRUARY 22, 2010

The advent of rich experiences such as video, Ajax, and Flash means no page views, which makes it difficult for monitoring software to capture data accurately. If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5:

Analytics 124

Analytics Securities and Exchange Commission Search Metrics 124

ConversionXL

NOVEMBER 13, 2019

Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. A genuine interest in helping marketers. . The marketing manager of the company attended the course and then got in touch to ask me to audit their Google Ads account.

SEO 110

SEO Hiring PPC Leadership 110

Occam's Razor

JANUARY 20, 2010

If you truly want to kick it up a notch as a SEO please please please go to the Goal and Ecommerce / Conversions reports and apply your organic segment, stretch the time period, and report (aggressively) how well your SEO efforts are delivering value to the business. Start a conversation. Use it to time your campaigns. "When

Analytics 90

Analytics Search SEO Metrics 90

Startup Lessons Learned

NOVEMBER 7, 2008

Most of the time, the experiments you run will have a zero percent conversion rate - meaning no customers were harmed during the making of this experiment. It was one of those brilliant startup brainstorms that comes to the team in a flash, with a giant thunderclap. Measure conversion rates.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

ConversionXL

NOVEMBER 13, 2019

Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. A genuine interest in helping marketers. The marketing manager of the company attended the course and then got in touch to ask me to audit their Google Ads account.

SEO 49

SEO Hiring PPC Leadership 49

ConversionXL

APRIL 12, 2017

Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. FrontPage, Flash, etc. E.g. Message match / headline match from PPC ad to landing page. Changing the conversation. Save tests and results, monitor conversions, tag tests, report on results.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

APRIL 9, 2013

If you’re using landing pages to drive PPC traffic to, and you want them to buy something – you’re probably using one too (or should!). It needs to join the conversation in the mind of the customer, target their problems and desired outcomes. Clicks through different pages only get in the way. Why that much copy?

Sales 133

Sales Design PPC Video 133

Occam's Razor

OCTOBER 14, 2014

Outcomes of the conversations with your Finance team and Sr. Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Even if they give you conversion rate benchmarks. Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags.

Analytics 135

Analytics Vertical Metrics Web 135

ConversionXL

DECEMBER 9, 2015

Conversion optimizers are in the business of attention management, just like magicians. What does any of this have to do with increasing your conversion rate? Once they get to checkout screen, you shouldn’t have ANYTHING on the page that doesn’t directly contribute to conversion.” A 17% decrease in conversions.

Conversion 48

Conversion PPC Flash Canada 48

Duct Tape Marketing

MARCH 24, 2016

Faster site speed is crucial for faster business growth and can have a massive impact on conversion rates. Walmart found a 2% increase in conversions for every 1-second decrease in site loading time. Did you know 80% of the page loading time is consumed in calling different page elements like images, scripts, Flash, etc?

Caching 28

Caching HTML Flash Hosting 28