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SXSW Startups: BehaviorMe

Austin Startup

The software is used as part of a therapy session where therapists can run multiple scenarios during a single appointment. Currently, the software is being deployed as a web portal and standalone VR headsets. BehaviorMe is based in Gainesville, Florida. Two of our co-founders had a class together at the University of Florida.

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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

Say you work at a SaaS company selling AI software. It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. To return to an earlier example, an in-depth review of your AI system may be easy to understand (and persuasive) for a fellow developer. Image source).

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Open Letter to a New Austinite

Austin Startup

I’m not talking about exploring a new city and feeling like you get to re-invent yourself simply by changing zip codes; everyone loves that. I’m living in my seventh zip code here already and I’ve lived in Austin while working at Domino’s Pizza making $7/hour and while working for a tech startup making nearly $200K a year.

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Disturbing

Austin Startup

John Imlay of MSA occasionally took me on road shows with analysts to talk about his new acquisition Peachtree Software. Hurricane Irma had a major negative revenue impact on one whose fall book of business was mostly in Florida. But, credit is due to all these CEO’s for perseverance. I got the message. May you be disturbed.

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. In blue below is the typical direct conversion impact and in red it a very large area that we almost always ignore quantifying. The website conversion view was just a third of the picture!

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Top 57 Online Startups Meets Technology Meets Product Posts for November 2010

SoCal CTO

The United States is now a debtor nation to China and that the bill is about to come due. Five Reasons You Haven’t Launched - Software By Rob , November 10, 2010 Photo by stevendepolo. These are probably the two sites where I've posted the most reviews. This Thanksgiving it might seem that there’s a lot less to be thankful for.

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28 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

Some of my projects that I burnt the midnight candle never saw daylight either due to a sudden shift in the organization structure or my projected was de-funded due to another competing project. You collect customers’ reviews and testimonials and show them on your website – it’s that easy. Thanks to Paula Haubrich. #12-