Duct Tape Marketing

DECEMBER 4, 2024

These trends highlight the increasing role of AI, hyper-personalization, decentralized communities, and authenticity in crafting impactful strategies. I shared actionable insights on leveraging generative AI, exploring platforms like Reddit and Bluesky, and embracing customer-centric values to build trust and loyalty.

Generative AI 80

Generative AI Marketing Campaign Differentiation 80

The Startup Magazine

JANUARY 20, 2025

Email Marketing Track open rates, click-through rates, and conversion rates to understand what types of emails and subject lines are performing the best. Paid Advertising Monitor metrics like cost per click, return on ad spend, and conversion rates to evaluate the effectiveness of your paid campaigns.

Artificial Inteligence 144

Artificial Inteligence Marketing Campaign Startup 144

Duct Tape Marketing

APRIL 17, 2024

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Those still are whether they were using generative AI or not.

Artificial Inteligence 94

Artificial Inteligence ChatGPT Differentiation Technical Review 94