Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. In blue below is the typical direct conversion impact and in red it a very large area that we almost always ignore quantifying. It's a tall order, but after two years of blogging why stop now. : ).

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). Compare that to Georgia-Pacific. That’s an important distinction. Courtesy call to action for returning visitors.

B2B 73

B2B Design Matching Search 73

ConversionXL

JANUARY 6, 2012

This one is not only ugly, but quite random and not built with conversions in mind. Colors can affect conversions, it would be an interesting split test. A rotating image slider is generally a bad idea for conversions. Use Arial or Georgia. Studies show that perpetual shopping cart increases conversions.

Social Media 62

Social Media Video Email Stock 62

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. Now look for example at Georgia Pacific Corporation.

B2B 48

B2B Web Design B2C 48

www.foliomag.com

JULY 31, 2012

Lead Generation. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Reader Service and Lead Generation. Audience Development. Assn/Non-Profit. B2B: Business Media. City & Regionals. CMS Insights. Consumer Media.

Social Media 40

Social Media Rhode Island Media South Dakota 40