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An Outsider’s Perspective Can Drive Innovation

Gregg Fraley, Author of Jack's Notebook

Strangely, when I bring up these interesting and potentially lucrative market adjacencies most of the folks I talk to in the industry reject these potential opportunities with barely a pause in the conversation. It’s true that “I don’t know” why these innovation possibilities can’t work.

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Twitter Link Roundup #76 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

helping Twitter-enable Charlie Sheen for a direct-to-fan conversation – [link]. 20 creative guerilla marketing campaigns – [link]. About time to see bigger companies testing copy. Small companies have been doing this for years – [link]. Top 6 Mistakes to Avoid in Mobile Usability – [link].

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How to Nail Your First 90 Days as a CX Director

ConversionXL

You could use quick-and-dirty guerilla research methods (e.g., Only then might you discover that it doesn’t impact conversion rates. You could even fulfill the orders manually for the test to validate the idea through to conversion. The “aware but yet to buy” as well as recently churned segments can offer up a ton of insights.

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Creative Resilience: Working with the Clay of Opportunity

Gregg Fraley, Author of Jack's Notebook

Guerilla Innovation. In the previous post/chapter of Guerilla Innovation we talked about “amping ideas.” In subsequent conversations about her excellent paper, it became clear to me that while an entrepreneur must indeed buy low, sell high, it takes something special to do that. Chapter 10. They’re good tools.

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Birthing the Start Up Baby

Gregg Fraley, Author of Jack's Notebook

Guerilla Innovation – Chapter 11. Until now the focus of this online-blogged-book on small business innovation has been a guerilla innovation mindset. This post is the 12th chapter in an online innovation book tailored for small business with the working title of Guerilla Innovation. Hollywood Innovator, Lucille Ball.

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Disaster: CEO’s Ignoring Digital Innovation

Gregg Fraley, Author of Jack's Notebook

The conversation CEOs need to be having, to remain in the shrinking 85.1%, is about how to integrate digital technology and seize new pathways to industry leadership. A meaningful digital conversation would span a wide range of topics and technologies. A big part of the conversation is going to be about How. CEOs, have it now.

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The Story of How/Why K9 Invested in Pragli

K9 Ventures

Because, to rent a U-haul, put a banner on it and park yourself in South Park is about as good as it gets for Guerilla Marketing. I happened to see Jeff’s tweet on my timeline and thought to myself: “I have no idea what this company does yet, but I like how they think.” And obviously it was working because Jeff tweeted it, and I saw it.

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