Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. Now I can quite literally follow the path to every conversion. No better way to optimize for all of search behavior, rather than the absolutely silly obsession with a few keywords (it is fatal when apply to single session conversion scenarios!).

Analytics 145

Analytics Sierra Leone Channel Non-Compete 145

Occam's Razor

SEPTEMBER 21, 2015

You'll tell them in 40 mins, leaving 20 for conversation. The goal will be to get to the point faster, and move the conversation away from the data to what should be done. I choose YOY Change for my sort (worst to best) as I thought that was the more important thing to drive the conversation.

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

OCTOBER 14, 2014

Outcomes of the conversations with your Finance team and Sr. Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Even if they give you conversion rate benchmarks. Any big shifts in investment (marketing, customer experience, team sizes, tools).

Analytics 135

Analytics Vertical Metrics Web 135

Occam's Razor

OCTOBER 22, 2008

You think All Visits and Overall Conversion Rate gives you insights. For example I might click on New Visitors, Copy and then customize it to identify New Visitors from Iceland. Pick up Keywords and drag it on to the the Dimension or Metric box. When you look at all that in aggregate you get nothing. Take a breath. :).

Analytics 105

Analytics Web Search Non-Compete 105

Startup Lessons Learned

SEPTEMBER 2, 2020

Here's my conversation with Tomas Pueyo. Eric Ries : I appreciate you saying that, and we should certainly reserve a moment to say thank you to all of the spouses and supportive partners that have made possible so much of this relief work that we have been talking about in this series of conversations. He was not a famous author.

South Korea 114

South Korea Silicon Valley Sweden Italy 114