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What is Structured Data & Schema for Websites & SEO? For business owners and even for many marketing consultants, search engine optimization can seem like a headache – especially when it comes to any level of technical SEO. Schema is a topic that many in SEO service providers find to be complicated and difficult.
The Truth About SEO, AI, and Content in 2025 written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Bruce Clay In this episode of the Duct Tape Marketing Podcast , I interviewed Bruce Clay, widely regarded as the “Father of SEO.”
While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. This comes down to the most important thing about conversion optimization – the discovery of matters. This is not where the difficulty lies.
Aaron Weiche: We definitely see a very strong signal from the biggest window into the web through Google, that reputation really matters, and they are bringing it to the conversationright in that search result, very high, and very visible for a user to interact with. What in your opinion is the SEO value of reviews?
Yeah, sometimes its a little distracting to have my workflow interrupted by other people, but for the most part it is a benefit because I get involved right away in these conversations about trending topics. I actually sit right across from Becky, our social media manager. So, she finds all this informationright away.
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