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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. Focus on Relevancy.

PPC 114
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Turns out everybody likes to produce content and take part in the “conversation.&# Massive uptake of user-generated content including blogs (e.g. Turns out this conversation is pretty important and what many people want to do. So PPC (pay-per-click) advertising on social networks has performed poorly to date.

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How to Get Your SEO and PPC Teams on the Same Page

ConversionXL

PPC has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? SEO and PPC teams that don’t communicate effectively (or at all) achieve less. SEO has a role.

PPC 69
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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. Its job is also to provide information to people who want to learn and then call your phone center to buy. It's a tall order, but after two years of blogging why stop now. : ). Well just assume. :).

Analytics 116
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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. In this article, we will cover what exactly PPC marketing entails, why PPC marketing is a beneficial tool for small businesses, and some PPC basics and best practices to get you started.

PPC 81
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What you have to know about conversion optimization

ConversionXL

It will teach you about conversion optimization – how exactly to do it, based on all the best research and experiments. Why do conversion optimization? Conversion optimization is the method of tuning websites or landing pages with the goal of converting more visitors into customers. This post will make you money.

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Five Ways To Attract New Customers And Grow Your Business

YoungUpstarts

Next, both parties need to make themselves accessible during business hours and deliver effective and informative communication. Pay-Per-Click (PPC) ads are a great way to drive traffic to your website and get your company name out there. Keep phone and e-mails on topic, and be proactive should any unexpected problems occur.

Customer 168