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Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

ConversionXL

Google Analytics insights frequently end with raw counts of goal completions, leaving a yawning gap between on-site behavior and sales for companies with long sales cycles. The data-related challenges of long sales cycles are well known: Between a form fill and a sale, there may be dozens of touchpoints spanning weeks or months.

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Conversion Rate Formulas to Accurately Calculate Growth

ConversionXL

Conversions are crucial to your business. But a good conversion rate doesn’t always mean more sales. The magic of a conversion rate formula lies in gleaning marketing insights. In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys.

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How a Virtual Assistant can Help Startup Make More Sales

ReadWriteStart

This topic leans primarily into the direction of conversion optimization that becomes increasingly important with the competition in the virtual environment. If you want to go one step further, your virtual assistants can deliberately harvest data necessary for your conversion teams. Assistance with sales reports.

Sales 185
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Confronting A Radically New B2B Marketplace: The Storytelling Secret That Will Rock Your Result

YoungUpstarts

Due to the free-flow of information, buyers have become fiercely independent. A recent survey by CEB reported that 57 percent of the typical business-to-business sales cycle is complete before the buyer’s first contact with vendors. Three years later their IPO valued the company at more than $2 billion.

B2B 170
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Streamline Your Sales Process With These Five Proven Techniques

YoungUpstarts

This includes identifying who your ideal customer is, where you are getting your leads, how long your sales cycle is, and what your user acquisition cost is. If there’s one skill you’ll need to succeed in sales, it’s communication. Can they hold a conversation without cracking under pressure?

Sales 171
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Learning Styles: The Impact on Marketing Messaging

ConversionXL

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. How prospects discuss their options depends on the way you present information. Mastering the nuances of learning styles empowers you to: Choose information formats that potential buyers love. Read/write. Kinesthetic.

Marketing 124
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Longer Sales Cycles and Micro-Conversions.

B2B 48