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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. For example, if your goal is to generate leads , assets might be webinars, landing pages , and emails. A marketing playbook gets everyone on the same page. How to create a marketing playbook.

Campaign 149
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How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

But it’s not as simple as reaching out to a company you want to collaborate with and putting their name on your website in exchange for cash. If your audience isn’t interested in a sponsor’s product or service, then putting their name to your offer won’t deliver the ROI they’re looking for, ruining any chance of a long-term partnership.

Audience 139
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How To Start and Grow Your SEO Business — 2021 Guide

Up and Running

In this piece, we look at how you can start growing your SEO business, from business plans to lead generation. As the name suggests, an SEO business is a company or agency that performs SEO services for and on behalf of a brand. For those not in the know, SEO refers to search engine optimization. What is an SEO business?

SEO 147
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What’s an SSL Certificate and What are its Benefits?

The Startup Magazine

An SSL Certificate refers to a collection of data files added to a server to attain a connection that’s encrypted between your server and a browser. Higher Conversion Rate. A clear difference in conversion rates is evident between HTTP and HTTPS websites. What is the Difference Between HTTPS and SSL?

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10 Ways to Add Value to Your “Thank You” Page

ConversionXL

While a thank you message may be easier to implement (it’s one less page to design), it has drawbacks: Users are left on a conversion page that’s stripped of navigation and calls to action. If I’ve just shared my name, email, and phone number, I’ve taken a risk and offered you valuable information. Refer a friend?

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5 Tips to Get More Accurate Data and Improve Your Lead Generation

Duct Tape Marketing

5 Tips to Get More Accurate Data and Improve Your Lead Generation written by Guest Post read more at Duct Tape Marketing. Tracking your lead generation campaigns allows you to get more info about the effectiveness of your campaigns. Type in your “ campaign name ”. This process is referred to as retargeting.

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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success. Above, the average order value and sales conversion rate equally impact total sales growth. How to build an ecommerce marketing strategy .

eCommerce 129