View from Seed

MARCH 3, 2015

Around the same time we were doing those webinars, we launched our first ebook, and that did much better in terms of conversions — click-through-rate on emails, conversions on landing pages, and so on. It’s also important to match the marketer to the company. Some startups have really long sales cycles.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Austin Startup

SEPTEMBER 18, 2017

as I only improve by addressing my deficiencies.” —  Robert Reeves , CTO, Daticle Robert Reeves They collaborate with your executive leadership team to identify how technology can be used strategically to accomplish all company goals while mitigating risk. They seek the 80/20 economical solution, present options, and discuss tradeoffs.

Fractional CTO 54

Fractional CTO CTO Hire CTO Technical Review 54

ConversionXL

JUNE 2, 2022

ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. Account-based marketing flips the traditional marketing and sales funnel upside down. Make sales leaders part of your ABM leadership team. How do they match up to the competition ?

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

NOVEMBER 5, 2020

My agency wouldn’t have expanded beyond digital PR if it weren’t for early client conversations. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Listening to conversations among your peers is one of the fastest ways to find changes in the way they work. Image source ).

PR 120

PR B2B Lean Audience 120

ConversionXL

NOVEMBER 13, 2019

We got a great reference, so the sales cycle was extremely short, maybe one call and one email. A 10% relative increase in conversion rate for a large site makes them millions—but gets you fired with a small client (as that’s nothing for them in absolute dollars). Instead, I focused my efforts on building thought leadership.

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

We got a great reference, so the sales cycle was extremely short, maybe one call and one email. A 10% relative increase in conversion rate for a large site makes them millions—but gets you fired with a small client (as that’s nothing for them in absolute dollars). Instead, I focused my efforts on building thought leadership.

SEO 49

SEO Hiring PPC Leadership 49