Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 92

Metrics Analytics Forecast Software Review 92

YoungUpstarts

DECEMBER 17, 2017

by Brent Proulx, Talent Plus Leadership and Management Consultant. Take them out to lunch, ask them good questions and really listen, keep an open door, join in random conversations by the coffee pot; it’s all easy and it’s all good for you and for your top performers. A question as simple as “What have been your recent successes?”

Employee 145

Employee Bandwidth Leadership Hiring 145

crowdSPRING Blog

OCTOBER 4, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Great post on the most important internet metric of them all – CONVERSION – crowdspring.co/18u6N8Y. Gathering Customer Needs | VentureFizz – crowdspring.co/15IZpsB.

Social Media 100

Social Media Small Business Design Media 100

Occam's Razor

APRIL 15, 2019

The conversion rate is down 30% at launch. Four Negative Data Leadership Archetypes. Bubble Kings most commonly reside in organizations where there is little to no accountability (or misplaced accountability, ex: celebration of vanity metrics). I had an opportunity to spend time with him and his leadership team.

Leadership 80

Leadership Non-Compete Analytics Software Review 80

ConversionXL

FEBRUARY 3, 2022

In most cases, an organization’s leadership sets the company’s revenue, market share, and goals. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. For each stage of the funnel, consider the distinct metrics that ladder up to your business’s KPIs. Image source.

Marketing 115

Marketing Framework Metrics Channel 115

Occam's Razor

FEBRUARY 3, 2014

You are already producing content for TV (like Air New Zealand above), why not extend the conversation in the commercials with videos on YouTube. Why not extend the conversation there? For your leadership team, this is a small step into original content and into building relationships. I'm not a fan of compound metrics.

Analytics 151

Analytics Marketing Audience Channel 151

crowdSPRING Blog

FEBRUARY 14, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Say no to SaaS vanity metrics - crowdspring.co/NzqJ53. How Typography Affects Conversions - crowdspring.co/1ctwTbY. How Typography Affects Conversions - crowdspring.co/1ctwTbY.

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

MAY 27, 2022

More conversions? The metrics. Vanity metrics are less important. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Become a trusted brand with thought leadership. Before getting started, be clear on: The goal.

Demand 115

Demand Affiliate Audience Leadership 115

crowdSPRING Blog

SEPTEMBER 5, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! How We Increased Landing Page Conversion by 16%: Lessons Learned from Redesigning the Buffer Home Page? A Great Job Interview Requires a Great Conversation – crowdspring.co/1w2Owuk.

Social Media 92

Social Media Small Business Design Media 92

YoungUpstarts

JANUARY 7, 2014

Do not promote employees with problems with accountability, especially if they’ll be moving into a leadership position. If you’re interviewing a candidate for a leadership position, you might say, “Summarize a difficult conversation you had with an employee who had failed to meet a commitment.” Hire accountable people.

Leadership 145

Leadership Employee Metrics Hiring 145

crowdSPRING Blog

MAY 31, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The image above is a mosaic of the most interesting photos from Flickr, based on Flickr’s mysterious “interesting” metric.

Social Media 94

Social Media Small Business Design Media 94

YoungUpstarts

FEBRUARY 29, 2016

Keep in mind that the purpose of your website is online user conversion. Another strong benefit of blogging is that it can help your business establish a leadership or authority position in its niche, thereby attracting more leads and potential customers. Provide A Mobile Responsive Experience. But that won’t be enough.

Sales 100

Sales Technical Review SEO B2B 100

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. Longer Sales Cycles and Micro-Conversions.

B2B 48

B2B Conversion B2C Sales Cycle 48

crowdSPRING Blog

OCTOBER 20, 2010

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Optimizing Conversion Rates with 5 Quantitative & Qualitative Tests (Part 2) – [link]. Why marketer misuse of metrics may be an addressable cultural issue – [link].

Social Media 91

Social Media Small Business Design Media 91

Austin Startup

MARCH 3, 2018

This research data negated the traditional view that women’s leadership strength lies in the nurturing aspect of managing people such as building relationships and nurturing others. In fact, the data shows that females edge slightly over males in 14 of the 16 competencies that were measured in all leadership positions.

Leadership 48

Leadership Technical Review Engineer Metrics 48

Occam's Razor

AUGUST 13, 2012

Finally there were questions we can always count on: setting goals and tracking conversions, justifying analytics and wanting to track the absolutely impossible ( why can't I track people across all devices and all websites? ). That means: All of these metrics are off. EU Cookies!) Rinse and repeat.

Analytics 125

Analytics Channel Metrics Web 125

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. Conversation Rate. Google Plus.

Social Media 166

Social Media Metrics Conversion Media 166

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 95

Analytics Framework Metrics Green 95

crowdSPRING Blog

DECEMBER 21, 2012

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! B t Metrics – [link]. The One Conversational Tool That Will Make You Better At Absolutely Everything - [link]. Will 2013 be the year of conversion optimisation?

Social Media 100

Social Media Small Business Design Media 100

ConversionXL

AUGUST 8, 2018

As a segment of the training market, however, marketing lags behind the stalwarts of the industry—sales and leadership training: Search volume for “marketing training” has consistently trailed other disciplines. Sales and marketing tend to have the same metrics,” explained Phillips. Source: Google Trends. Does Marketing Training Work?

Marketing 106

Marketing Metrics Programming Leadership 106

Steve Blank

NOVEMBER 30, 2009

They could have started with the hypothesis they needed both, and then they could have heard customers agreeing, but the next step should have been a “minimum feature set&# -&# product/market fit&# conversation. reminds us that Customer Development is not just collecting web metrics and it’s not about focus groups.

Customer Development 287

Customer Development Developer Customer Silicon Valley 287

ConversionXL

MAY 16, 2018

Relatively recently, conversion optimization specialists have discovered the immense power of experimentation when applied to an online environment in the form of A/B Testing, Usability Testing, and more. Know the difference between leading and lagging metrics. Common examples are Revenue and Conversions. Why do we test?

Marketing 133

Marketing Metrics Programming Design 133

Duct Tape Marketing

NOVEMBER 21, 2022

Establishing Marketing Metrics and KPIs A fractional CMO is responsible for establishing clear marketing goals, metrics, milestones, and key performance indicators (KPIs). Metrics can help fractional CMOs understand the challenges, and therefore deliver consistent and long-term results.

Fractional CTO 91

Fractional CTO Small Business Metrics Revenue 91

Up and Running

APRIL 22, 2021

With proper standards in place, companies can expect higher conversions. Provide the right leadership. You might have great business acumen but cannot provide leadership. Take advantage of training opportunities on leadership and team management. Take advantage of training opportunities on leadership and team management.

Small Business 97

Small Business Management Technical Review Employee 97

Version One Ventures

APRIL 11, 2019

She is a Silicon Valley veteran – having been the Senior Director of Engineering at Yodlee, then holding several CTO, Chief Architect, and other engineering leadership roles at a few startups before landing at Shippo in 2016. Conversely, sometimes a new solution can create unexpected outcomes.

Part-Time VPE 99

Part-Time VPE Software Review Engineer Technical Review 99

Up and Running

OCTOBER 7, 2019

You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. The first step is to formulate a KPI strategy by selecting the right metrics to track. The metrics should help you identify areas for improvement.

Founder 71

Founder Retention Metrics Technical Review 71

Occam's Razor

FEBRUARY 25, 2013

Why is it that we analysts feel like we have some amazing untapped ability that could revolutionize any business we touch, and yet we have to fight to be included in strategic conversations where we could do the most good, and we have to fight not to be ignored when we have something important to say? You can start with something simple.

Analytics 143

Analytics DC Web Revenue 143

Duct Tape Marketing

JANUARY 15, 2025

Robert is an expert in workplace culture, employee retention, and leadership. During our conversation, Robert shared powerful insights on why the traditional “two weeks’ notice” practice is no longer effective and how companies can replace it with the Open Transition Program. John Jantsch (13:20.033) Yeah.

Exit Strategy 60

Exit Strategy Retention Employee Programming 60

Up and Running

MARCH 6, 2013

Sure, this was an awkward conversation for the candidate, but I wasn’t about to continue wasting my time or his time. 3: Not talking results : In today’s world of marketing, everything needs to be about metrics. Here at Palo Alto Software, we are a metrics-based culture, and we measure 99% of our marketing activities.

Warrant 91

Warrant Portfolio Metrics Software 91

ConversionXL

DECEMBER 1, 2016

But if you’re a rigorous and data-driven marketer, the question has to cross your mind: how much credit can I give each channel for this conversion? If, for instance, it seems that your display ads aren’t adding much of a conversion value according to a particular model, will you stop using display ads? Time Decay Attribution.

Conversion 48

Conversion Analytics Algorithm Channel 48

Austin Startup

FEBRUARY 1, 2018

Hard skills such as data analytics are essential to being successful as a product manager, but equally-valued are soft skills such as communication, collaboration and leadership. These managers have a tendency to steamroll conversations. Use frameworks in interviews to explain your qualifications and show your thought-processes.

Management 85

Management Product Technical Review Software Review 85

Duct Tape Marketing

MARCH 23, 2022

David is the Founder and CEO of David Novak Leadership, the parent organization to five nonprofits dedicated to developing leaders at every stage of life, from ages 5 to 65. 5:25] Have you thought about this as a leadership book? [8:42] 11:20] Why did you land on joy as the key metric? [12:20] Marketing Podcast with David Novak.

Cofounder 99

Cofounder Leadership Networking Programming 99

Hearpreneur

OCTOBER 23, 2020

As a father myself, I’m motivated to end our kid’s dependence on sugar and start a conversation about its dangers. Reaching my mini-goals and recording new numbers on the growth metrics going through thick and then is what keeps me going. Thanks to Lauren Kleinman, The Quality Edit and Dreamday ! #2- Photo credit: Darren Litt.

Entrepreneur 154

Entrepreneur Technical Review Africa Revenue 154

Occam's Razor

MAY 19, 2014

" And we oblige: "Conversion Rate, that's it." But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. So, great metric. Honestly, who can blame them.

Metrics 160

Metrics Analytics SEC Acquisition 160

YoungUpstarts

MAY 30, 2020

Corporate leadership will soon face new challenges with adhering to social distancing policies and the potential for continuing lockdowns, as well as responding to an anxious audience of both employees and customers. Create a routine by starting each workday with a check-in conversation that engages everyone. It will be an ongoing war.

Leadership 223

Leadership Public Relations Community Employee 223

Board Effect

JUNE 25, 2023

A growing number of people are deciding where to put their time, money and energy based not only on the goals of a nonprofit, but also its commitment to environmental sustainability, leadership, employee diversity and other social responsibility issues. An organization with a social justice mission only has white men in leadership positions.

Securities and Exchange Commission 52

Securities and Exchange Commission Technical Review Metrics Government 52

ConversionXL

MAY 19, 2020

Finding and exploiting these gaps can go a long way toward building not just awareness-stage interest but perceived thought leadership as well. . The great news is that it doesn’t have to be your salespeople leading these difficult conversations—your content can do it for them. Show your work.

Differentiation 129

Differentiation Sales Email Metrics 129