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Once you have collected that piece of data you can do any of the other analysis you want for that offline to online traffic stream, be it conversion rates or site abandonment rate or task completion rates or even non-ecommerce outcomes. today, dec 22 here in Maldives) redirects to. Let's get going. Bravo folks!
Identify your Macro Conversion (focus on this a lot!). Report like crazy on the 2% conversion rate. Identify your Micro Conversions. Market Size (is that share of a market the size of Maldives or China?). Where do you bucket Conversion Rate? My recommendation has been: 1. Report revenue. Wong's slide.
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