article thumbnail

Facebook Advertising for B2B: Don’t just buy ads, build relationships

ConversionXL

I sat down with Curt Maly, Facebook Advertising Expert @ Black Box Social Media, and he says: it is all relationship building. Topics that I’m covering go way past conversion stuff – it’s about optimizing all the things: your life, health, relationships, work, and business. How can you make Facebook Advertising work for B2B?

B2B 62
article thumbnail

Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

Once you have collected that piece of data you can do any of the other analysis you want for that offline to online traffic stream, be it conversion rates or site abandonment rate or task completion rates or even non-ecommerce outcomes. Let's get going. Here are some pictures. ft shark.

Analytics 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Small Business Spotlight of the Week: Bridge The Gap Villages

crowdSPRING Blog

The next morning brought meetings and many conversations about the proposal, and within hours, a 4-wheel drive ambled up the road to the Chief’s home. While we were quite surprised by this, Tui Mali, the Chief of Vorovoro Island, simply stated, “This is VERY big news!”. If you could go back, would you do anything differently?

Fiji 85
article thumbnail

35 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

That was until my husband’s best friend Mike came over and joined the conversation. Sonjara is a transliteration of Sundiata, the first king of Mali. So I was thinking to name my company something along the lines of great grain, but buckwheat is not a grain, and so the next options was greater groat. Turns out it really worked.

Naming 48
article thumbnail

How to Build & Execute a Facebook Marketing Strategy

ConversionXL

If you want to increase traffic, look at actions such as clicks, referral traffic, and conversions. The tone of its content on Facebook is conversational but professional and benefit-driven: On Twitter , its tone is conversational but more quirky and fun. . Research the competition. Take Salesforce. Take Buffer.

Marketing 134
article thumbnail

Diversity at ‘’C- level'': Valerie Moran on empowering an inclusive corporate culture

Transformify

She oversaw the donation of the equivalent of 200,000 school meals to hungry children in Mali in West Africa with PFS, Mastercard and the United Nations World Food Programme (WFP). Having difficult conversations may not be appealing to lots of managers but that’s the right way forward.

Mali 56