crowdSPRING Blog

MARCH 4, 2014

People are impatient when browsing websites and slow load times impact conversions (getting people to buy your products or services). If you’re unable to find a URL that matches your small business name, you can consider changing the name or finding an alternative URL that includes the name – or or one that complements the name.

Small Business 134

Small Business Web Design Marketing 134

ConversionXL

MAY 11, 2017

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. – and you can definitely use it for UX and conversion optimization, too.

SEO 131

SEO Analytics Conversion Search 131

Occam's Razor

DECEMBER 6, 2010

Or even if my acquisition campaign (Paid, Earned or Free) did not result in conversion in this visit, maybe they'll come back later. I don't have to teach you the value of using Conversion Rates and Goal Values. A vein should have popped in your head when you saw the conversion rates between google/cpc and google/organic.

Analytics 126

Analytics Web Customer SEM 126

ConversionXL

JUNE 30, 2019

In addition, competitive analysis can be a treasure trove of conversion optimization insights, yet it often gets skipped. and you can definitely use it for UX and conversion optimization , too. Even though design is just one part of the conversion puzzle, it’s an important element of overall CRO success.

SEO 126

SEO Conversion Analytics Design 126

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” You may be getting great traffic, but poor conversions. Popular keywords have higher costs.

Search 225

Search Engineer SEM Widget 225

Transformify

AUGUST 18, 2021

Search Engine Optimization or SEO, SEM. Transformify uses powerful ML ( machine learning algorithm) to suggest those profiles that are a good match to the employers. Contribute to the conversations before advertising your skills. This provides deeper insight so that the platform can better find matches for jobs or projects.

Technical Review 89

Technical Review Software Review Search Portfolio 89

YoungUpstarts

AUGUST 18, 2020

Conversion rate optimization. It is better to get prospects engaged in irresistible conversations and build long-lasting relationships. Cost per conversion. Young Entrepreneurs and Digital Marketing Are a Match Made In Heaven. It has 7 main categories, as follows: Social media marketing. Email marketing. Lead generation.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

crowdSPRING Blog

JANUARY 4, 2016

People are impatient when browsing websites and slow load times impact conversions (getting people to buy your products or services). If you’re unable to find a URL that matches your business name, you can consider changing the name or finding an alternative URL that includes the name – or or one that complements the name.

Web 48

Web Small Business Design SEM 48

Steve Blank

APRIL 15, 2011

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., So during the week they ran more hands-on user testing, A/B tests, landing page conversion tests, and bought Google Adwords.

Customer 264

Customer Cloud EC2 Channel 264

Startup Professionals Musings

MARCH 23, 2013

With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

Search 226

Search PPC Widget SEO 226

Up and Running

MARCH 3, 2021

It is often used interchangeably with SEM, or “Search Engine Marketing.” But more than likely, you’ll eventually dip into using both over time and mix and match strategies when appropriate. Let’s get started. What is PPC? PPC stands for “pay-per-click advertising.” The total cost you end up paying is calculated on a per-click basis.

PPC 81

PPC Small Business Management Advertising 81

Startup Professionals Musings

APRIL 4, 2015

Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising. Prepare your staff to deliver on social media requirements.

Social Media 120

Social Media Media SEM Startup 120

Occam's Razor

JUNE 4, 2012

My emphasis was on getting Analysts to move outside the paid search silo, look more broadly at search engine marketing, and to not stop at keywords but rather dive into astonishingly important data elements like Ad Groups, Matched Query Types and more. Why are the conversions so strong? So what can we learn from those landing pages?

Analytics 128

Analytics Campaign Search Customer 128

ConversionXL

FEBRUARY 5, 2020

You can increase your influence—and charge higher fees—if the quality of the presentation matches the data within. SEM and SEO templates. Tip: Always adjust the color pattern to match clients’—or your own—corporate colors. A simple funnel is a table that starts with sessions and follows the user through to conversion (e.g.,

Analytics 117

Analytics Metrics Affiliate Aggregator 117

crowdSPRING Blog

SEPTEMBER 14, 2014

SpyFu is a great tool that allows you to compare your own SEO/SEM tactics against those of your competitors. By allowing a peek at the competition’s most profitable keywords, you can tailor your own to match or exceed their efforts. The tool is simple to use and the results are intuitively displayed for simple analysis.

Small Business 79

Small Business SEM Social Media Mobile 79

Occam's Razor

APRIL 6, 2009

They think broad matching on their key terms will take care of the tail. The reality is the best broad matches will pick up 500 or a 1000 queries, the tail has hundreds of thousands. * It is important to know these are not match typed in any way, these are actual search queries of google.com users. Delightful.

Search 103

Search PPC Matching Analytics 103

A Crowded Space

JULY 25, 2011

Here’s how the past month has gone: Week 1 - Campaign Setup I launch a couple Adwords campaigns for each of my initial launch categories, SEO, SEM, Excel. I put in place a couple ad groups per campaign, two ads per ad group, and about 30-50 broad match keywords per ad group. Not good.

Customer 60

Customer PPC Campaign SEM 60

A Crowded Space

JULY 25, 2011

Here's how the past month has gone: Week 1 - Campaign Setup I launch a couple Adwords campaigns for each of my initial launch categories, SEO, SEM, Excel. I put in place a couple ad groups per campaign, two ads per ad group, and about 30-50 broad match keywords per ad group. They put in only head terms with broad match keywords.

Customer 60

Customer PPC Campaign SEM 60

Eric Friedman

JULY 28, 2008

You are participating in a keynote roundtable this year at the SES 2008 show in San Jose about attributing sales to Search – How much credit does an SEM program deserve in an overall marketing mix? That means a SEO friendly site and domain name to match your image so people find you before they find any potential detractor(s).

San Jose 60

San Jose SEM Campaign SEO 60

Duct Tape Marketing

MAY 4, 2016

So, don’t think of this post simply as a list, look at it as a table of contents to your education on the subject of Lead Generation and Conversion. Email Marketing– This includes the use of targeted and automated email campaigns based on conversion actions. SEM Rush – Find profitable key words.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Duct Tape Marketing

FEBRUARY 26, 2025

During our conversation, Rand explained how zero-click searcheswhere users find answers directly on Google without clicking on external linksare reshaping SEO strategy, content marketing, and online visibility. Let them know Duct Tape Marketing sent you, and youll get a dollar-for-dollar match on your first campaign!

Internet 76

Internet ChatGPT Marketing SEO 76