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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

But I've often been very surprised by one aspect of these conversations. It needs to be a conversation. Where’s the mystery (see Matching Algorithm )? SEO for Startups )? SEO Support - will URLs need to be well formed? Will back-end support for SEO be needed? There's just too much variation. Administrators?

Developer 396
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

But I've often been very surprised by one aspect of these conversations. It needs to be a conversation. Where’s the mystery (see Matching Algorithm )? SEO for Startups )? SEO Support - will URLs need to be well formed? Will back-end support for SEO be needed? There's just too much variation. Administrators?

Developer 384
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How to Conduct a Technical SEO Audit

ConversionXL

The technical elements of your website’s SEO are crucial to search performance. In this article, you’ll learn how to conduct a technical SEO audit to find and fix issues in your website’s structure. We’ll also show you the tools you need to boost on-page and off-page SEO efforts and performance, and how to use them.

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Startup Software Development – Do Your Homework Before You Develop Anything

SoCal CTO

I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. I always take a very different approach in early conversations. Where’s the mystery (see Matching Algorithm )? SEO for Startups )? Administrators?

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. Do your keywords match what people are typing in the search box ? This is how closely the wording of your ads matches the keywords in your ad groups.

PPC 114
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How To Sell Conversion Rate Optimization To Your Boss

ConversionXL

Here’s something that won’t come as a shock to people who work for big companies: not everyone is on-board with the idea of conversion optimization and testing. You’re actively doing conversion testing. Iztok said, “We ensured the CEO that conversion optimization would increase sales.

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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle. Anyone who’s been in SEO for a while will tell you that understanding the core goal of a search engine is critical to a sustainable SEO strategy. The fundamental difference between Amazon and Google search.

SEO 113