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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention.

Metadata 121
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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

The post-third-party-cookie conversion reporting solution is called the Conversion Measurement API. It works by tagging ads with metadata (e.g., click ID, campaign ID, URL of expected conversion). If a user clicks the ad, that metadata—up to 64 bits of information—is stored in their browser. Image source ).

Caching 140
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. Related to campaign codes are the metadata you collect via tagging within a digital experience. Where Are The Leaks In Your Conversion Funnel?

Analytics 113
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Getting The Website Information Architecture Right: How to Structure Your Site for Optimal User Experiences

ConversionXL

Step #3: Metadata, scenarios, pages. There are several good methods to do this, but here’s one that I like to use: Figure out the metadata. Metadata is information about information. If you browse around and can’t find it, it’s a sign of bad metadata. More on the importance of metadata. Plan for it!

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AI-Powered Shopify: The Smarter Way to Sell

ReadWriteStart

Videofy is an AI app that allows you to prepare a unique video by repurposing the images and metadata. This AI Shopify app connects with Facebook Messenger to converse with your customers directly instead of sending emails. Requires the help of a developer for implementation. Creating a video can be time-consuming and a daunting task.

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3 Tips For Treating Your Business Data With The Respect It Deserves

YoungUpstarts

If necessary, ask the IT staff to send a few rows with column names and metadata information intact to see what is stored vs. what data you are routinely accessing. Beyond that, it’s worth having a conversation with your team to determine what’s valuable and what’s expendable. Don’t just look at the same reports you regularly view.

Metadata 124
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How To Start and Grow Your SEO Business — 2021 Guide

Up and Running

Use this to create a forecast that showcases what really matters for the business: the link between clicks and conversions. By backing up your predictions with hard data — translating ranking increases into estimated clicks, conversions, traffic, and so on — you can convince even the most skeptical clients of the value of your SEO business.

SEO 147