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How to Conduct a Technical SEO Audit

ConversionXL

Much like you periodically review your digital marketing campaigns to get the most from them, a technical SEO audit evaluates site performance to identify areas for improvement. . All pages on your website are assigned an HTTP status code. Each code relates to a different function. 4xx status codes. 403: Access forbidden.

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AI-Powered Shopify: The Smarter Way to Sell

ReadWriteStart

Currently, Shopify tops the e-commerce industry due to its unique services. Marketing tools such as custom gift cards, product reviews help sellers increase their sales. Videofy is an AI app that allows you to prepare a unique video by repurposing the images and metadata. Product review requests and. Order receipts.

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. The key in understanding leads with digital analytics often starts by using campaign codes. No two tools track exactly the same way. What to do?

Analytics 113
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10 Reasons Why Traffic to Your Small Business Website is Dropping

Up and Running

When your site traffic suddenly dips or your rankings plummet, it will create lost opportunities that affect your conversions and sales. An example of a website traffic issue due to an algorithm update would be a case in 2012 when several websites experienced huge drops in traffic. Tracking code errors. Server overload.

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3 Tips For Treating Your Business Data With The Respect It Deserves

YoungUpstarts

If necessary, ask the IT staff to send a few rows with column names and metadata information intact to see what is stored vs. what data you are routinely accessing. Then review this data; look for patterns or stories that have been left out over time. Your data may have value you don’t even realize until you review it.

Metadata 124
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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

an ad platform) and are accessible anywhere else their code loads. The post-third-party-cookie conversion reporting solution is called the Conversion Measurement API. It works by tagging ads with metadata (e.g., click ID, campaign ID, URL of expected conversion). Third-party cookies are set by someone else (e.g.,

Caching 140
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What The Rails Security Issue Means For Your Startup

www.kalzumeus.com

Kalzumeus Software. Patrick McKenzie (patio11) blogs on software development, marketing, and general business topics. Mostly, I sell software. ” What does “execute arbitrary code” mean? Literally, it means that the attacker can choose to have your server execute any code they can dream up.

Security 101