ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

The Startup Magazine

APRIL 4, 2025

The platform’s algorithm operates ingeniously, prioritizing content based on engagement levels rather than follower count. These strategies demonstrate the effectiveness of tapping into broader cultural conversations in a way that feels organic and relatable to the target audience.

Video 92

Video Marketing Audience Social Media 92

The Startup Magazine

AUGUST 7, 2024

Package and Ship via Flickr by lemonhalf Here are 7 tips for optimizing your ecommerce order fulfillment: 1. Offer Free Shipping Providing free shipping incentivizes customers to place larger orders and improves conversion rates. Use analytics to fine-tune your operations and control expenses.

eCommerce 167

eCommerce Software Review Metrics Analytics 167

SoCal CTO

MARCH 11, 2013

If you do build the MVP and show it to them, they will ask you about your metrics. They really want metrics, not a product. The real question you should be asking is "When I've built this product and show you the following metrics, would you invest?" What The Heck Does “Traction” Really Mean To A VC?

Algorithm 264

Algorithm Metrics Viral Venture Capital 264

SoCal CTO

MARCH 4, 2010

Background This post partly really came about as a result of a great conversation yesterday with David Croslin a former CTO at HP who recently conducted an interesting experiment. This is actually fairly common and I think it’s a bit challenging in that the technology roles (from technology advisor to CTO) in a startup vary widely.

Technical Review 170

Technical Review Fractional CTO Technology CTO Hire 170

A Smart Bear: Startups and Marketing for Geeks

APRIL 5, 2010

In the quest for optimization, A/B tests, metrics, and funnels, we're in danger of losing the fun and value of creative work. Boogers are drawn on the screen once, and don't change unless the window is resized — an infrequent operation. Leave a comment and join the conversation. Boogers take less effort to draw.

Software Review 226

Software Review Metrics Lean Agile 226

The Startup Magazine

MARCH 19, 2025

Many struggle to establish their online presence effectively while managing day-to-day operations. ” The impact shows in concrete business growth metrics. As one plumber explained, “I expected the typical upselling salespeople often do every time I have a conversation with them. Hibu, a U.S.-based

Rhode Island 83

Rhode Island Ohio Web Development Social Media 83

Duct Tape Marketing

JULY 11, 2024

Her expertise lies in transforming businesses through her unique growth operating system, helping leaders achieve sustainable growth and balance. It's a growth operating system, and it's one that we built out a pure, desperate need to figure out how to unlock a way to grow a company and have fun doing it. But it's metrics and metrics.

Framework 90

Framework Leadership Widget Metrics 90

Both Sides of the Table

JUNE 4, 2013

Fred’s third argument is that you need to be careful not to try and scale up your operations (sales staff, marketing, etc) until you feel clear you’ve achieved product / market fit. The team has stated it and has built metrics around key goals for future success. He’s awesome to learn from. Business Model.

Technical Review 401

Technical Review Startup Business Model Non-Compete 401

Up and Running

DECEMBER 6, 2021

And if you invest wisely in a copywriter who really knows their stuff, you’ll likely quickly earn your money back with higher conversion rates and overall marketing ROI. Furthermore, metrics help you continually refine and improve your marketing over time. Neglecting your website. Your website is the digital face of your business.

Small Business 153

Small Business Marketing Software Review Technical Review 153

The Equity Kicker

MAY 3, 2018

Let me start by saying that I’m a massive believer in the power of metrics. However, it’s also true that metrics are not a panacea, with difficulties typically arising when a focus on metrics eclipses the big picture. Over focus on metrics at the expense of meaning, culture and innovation.

Metrics 87

Metrics CPA Early Stage Retention 87

Startup Professionals Musings

AUGUST 4, 2017

They fundamentally become value seekers; they look for value in every experience, in every conversation. One metric now commonly used is called the Net Promoter® Score (NPS). Legendary companies like Amazon and Costco operate with an NPS between 50 to 80 percent. Customers don’t want prescriptions - they seek possibilities.

Customer 213

Customer Product Technical Review Marketing 213

The Startup Magazine

JUNE 15, 2023

In today’s rapidly evolving digital landscape, small businesses face the ongoing challenge of streamlining operations, maximizing productivity, and staying competitive. Image Source Gone are the days when small businesses had to rely on manual processes and spreadsheets to manage their operations.

Software Review 158

Software Review Software Small Business Social Media 158

ConversionXL

OCTOBER 4, 2017

Conversion optimization is hard; it’s constantly changing and you need to know a lot about a lot. Here’s what some of the top experts in the field are saying about the top challenges in conversion optimization. #1 Brian Massey, Conversion Sciences. “We 1 Having to be an expert in many things. Nick So, WiderFunnel.com.

Conversion 104

Conversion Chad Analytics Forecast 104

The Startup Magazine

FEBRUARY 11, 2022

However, sound investors would do well to remember that although their prevalence has certainly made these industries a popular topic of conversation, they are by no means the only viable option for significant returns. Private equity investments offer access to growth in more scaled businesses. Photo by Tiger Lily from Pexels.

Private Equity 164

Private Equity Equity Technical Review Software Review 164

Duct Tape Marketing

SEPTEMBER 4, 2023

Small Business Metrics to Track: Measuring Success The Right Way written by John Jantsch read more at Duct Tape Marketing Are you tracking the right metrics that truly measure your definition of success? Many entrepreneurs and small business owners operate by gut feel, but that's not a reliable gauge of actual success.

Metrics 76

Metrics Small Business Software Review Green 76

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.

Channel 162

Channel Analytics Campaign Conversion 162

ConversionXL

OCTOBER 12, 2017

Designing your website requires a studied understanding of human behavior if you want to increase your conversions. Daniel Kahneman presents two thought systems that can give marketers a framework for how to target their ideal clients through site design and get a major uplift in conversions. What are Kahneman’s two systems of thought?

Conversion 92

Conversion Design Web Operations 92

ReadWriteStart

JULY 7, 2021

The entrepreneurs can reduce their operational costs significantly – by utilizing advanced technologies like autonomous vehicles, drones, and robots for courier delivery. Recognizing the business goals and operational scope of the client firm. Multiple pick-up points along the route ensure the timely delivery of parcels.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

The Startup Magazine

JANUARY 17, 2021

Key Performance Indicators (KPIs) is a metric to monitor how effectively a business is accomplishing its specific objective. The metric is useful for measuring the chances a customer would recommend your products or service. Employers use this metric to measure their employees’ loyalty. OPERATING CASH FLOW.

.Net 111

.Net Metrics Retention Revenue 111

SoCal CTO

NOVEMBER 10, 2009

Visible networking is turning into a really great opportunity to get to know people better, get to meet new people, and have some interesting conversations. This is a novel user interaction that embeds casual entertainment directly into the operating system experience, based on some fairly interesting underlying technology.

Management 150

Management Product Entrepreneur Silicon Valley 150

YoungUpstarts

JANUARY 10, 2018

Few buyers will get excited about a company currently operating at a loss. You’ll find exceptions to this rule, like Snapchat, which was operating at a loss at its IPO, when it experienced high initial trading prices due to its huge popularity and untapped monetization capabilities. Another important metric is churn.

Valuation 145

Valuation Technical Review Exit Strategy Metrics 145

Startup Lessons Learned

OCTOBER 11, 2013

To answer that question, we hosted a webcast conversation earlier this week with Eric Ries, Brant Cooper, and Patrick Vlaskovits. We’d like to share a few highlights and invite you to join the ongoing conversation by posing questions for Eric, Patrick, and Brant in the comments to this post.

Lean 167

Lean Silicon Valley Agile Cofounder 167

YoungUpstarts

AUGUST 2, 2016

Product Management Metrics. Despite huge efforts and seemingly good results, it’s important to use real metrics to arrive at a final verdict. Some of the most important are described below: Marketing metrics. This group of metrics covers numbers such as monthly unique visitors to the website and customer acquisition cost.

Management 100

Management Product Churn Rate Green 100

The Next Web

SEPTEMBER 22, 2013

Levi Cooperman , Co-founder and VP of Operations of Freshbooks. Levi Cooperman , Co-founder and VP of Operations of Freshbooks. I think we erred in letting our traffic and operational concerns outstrip our business model, where simply maintaining what we had was preventing us from advancing our product.”. Scale rapidly.

Cofounder 164

Cofounder Founder Startup Bootstrapping 164

Gust

DECEMBER 27, 2012

You should know every metric regarding customer acquisition, conversion and retention. The expectation is that in an era of increasing technology and decreasing costs, you will be bringing them an operating company with at least some traction. You should know EVERYTHING about your business, product, customers and competition.

Software Review 164

Software Review Term Sheet Technical Review Angel Investor 164

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. Longer Sales Cycles and Micro-Conversions.

B2B 48

B2B Conversion B2C Sales Cycle 48

The Startup Magazine

APRIL 22, 2024

When it comes to startups, the focus often gravitates toward acquiring new customers, expanding market reach, and chasing growth metrics. Conversely, retaining existing clients proves to be a more cost-effective endeavor. Incorporating proper account planning strategies into daily business operations is vital for iterative improvement.

Retention 148

Retention Reputation Startup Social Network 148

ReadWriteStart

OCTOBER 13, 2021

Since customers also prefer automation, it helps you stay ahead of your operations such as the automatic disappearance of the product from the shelf when it is out of stock. Merchant tools such as reports and analytics help you keep an eye on profits and other metrics and make decisions accordingly. Tailored emails are a win.

Artificial Inteligence 182

Artificial Inteligence Technical Review Software Review Analytics 182

ConversionXL

OCTOBER 21, 2014

This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Where Are The Leaks In Your Conversion Funnel?

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. Results compare conversion rates among the variations based on a single change. Some 74% of optimizers with a structured approach to conversion also claim improved sales. Define your target metrics. Define your website goals.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

JANUARY 9, 2019

These techniques—such as stakeholder and user interviews , which I cover below—are mostly qualitative because the best audience insights surface during conversation and observation. Whether it’s convincing your CEO they don’t know everything about their users or just securing enough budget for research, these conversations can be difficult.

Design 131

Design Software Review Audio Technical Review 131

Hearpreneur

JANUARY 19, 2022

Some businesses have had to change structures and make operational changes to thrive and survive. 11- Paying attention to metrics. Metrics do not lie, and metrics over a longer time period are much more useful to study. Although your company's analytics are vital, simply investigating your own metrics is insufficient.

Entrepreneur 127

Entrepreneur Metrics Technical Review North America 127

ReadWriteStart

APRIL 8, 2023

Automation, Chatbots, AR, and AI Reign: the Future is Already Here Read more: 5 Reasons Why AR is the Future of Online Shopping Automation makes business operations flow smoothly without encountering technical difficulties. It also improves employees’ productivity by allowing them to focus on vital business operations.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Hunter Walker

JANUARY 21, 2014

This is an unusual VC post – we’re asking for help around a new metric we’re tracking but it’s in an area where we’re not experts: underrepresented founders. Because we operate as transparently as possible, creating a process that’s intended to be hidden from entrepreneurs feels wrong. “What’s on your dashboard?”

Technical Review 104

Technical Review Software Review Metrics Incubator 104

The Next Web

SEPTEMBER 15, 2013

The majority of the non-technical conversations in the API industry seem to be focusing on terms like “API strategy” and “API economy.” In other words, the API is the target of a distinct business and opportunity (with its own metrics), which will then have a range of tactics to support it. The problem: “API Strategy”.

API 135

API Audience Dividend Programming 135