ConversionXL

NOVEMBER 14, 2013

Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). Research shows that marketers are spending pennies on their conversion efforts. Just waste all that effort and money – only because their website is not optimized for conversions.

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

JANUARY 2, 2014

You’re working to increase your online profits, and you do conversion optimization. I’m not alone in this – most optimizers I know dislike the term ‘conversion optimization’, and want to replace it with something else. I can increase anyone’s conversions instantly, and so can you.

Conversion 116

Conversion Customer Software Review Reputation 116

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). micro-conversion). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs.

Framework 164

Framework Marketing Metrics Audience 164

Up and Running

MAY 3, 2021

To answer this question, you need to have a set of metrics that give you a clear picture of what’s going on in your business. Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. Site speed.

Small Business 148

Small Business Caching Metrics Analytics 148

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Prospect trial to conversion rates fell with the longer trials. If your campaign works and your brand awareness metrics improve, you win.

Framework 102

Framework Marketing Acquisition Retention 102

Startup Lessons Learned

NOVEMBER 7, 2008

Most of the time, the experiments you run will have a zero percent conversion rate - meaning no customers were harmed during the making of this experiment. I would aim to get no more than 1o0 clicks per day - over the course of a week or two, youll get pretty good conversion data. Measure conversion rates.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.

Channel 162

Channel Analytics Campaign Conversion 162

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

SEPTEMBER 24, 2020

In the big picture, “conversion optimization” boils down to getting more of the right people clicking on the things you want them to click. Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Image source ). By Gagan Mehra.

Acquisition 111

Acquisition Software Review PPC Analytics 111

Occam's Razor

FEBRUARY 20, 2012

In the case of Credit Karma my first job is to identify what the Macro Conversion is. The next thing to answer this question, and ensure that I'm not a newbie Analyst who will only focus on 2% of the business success, I have to figure out the Micro Conversions. Competition (who comes up first consistently, ppc and organic).

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

NOVEMBER 23, 2022

Real conversations with good people. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Its effectiveness is measured by engagement and leading indicators, which are the usual metrics in this case (traffic, clicks, impressions, time on page, or branded search volume growth).

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

JULY 29, 2020

Amazon can skip right past the superficial metrics in a way that Google can’t, and sellers benefit from it. Too often, on Google, the inverse is true: We optimize for the micro-conversion of an organic visit—even though winning it sacrifices some of the post-click experience, negatively impacting engagement and conversion.

SEO 113

SEO PPC Algorithm Software Review 113

conversionxl.com

SEPTEMBER 10, 2013

Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Website Analysis.

Customer Development 60

Customer Development Conversion Developer Customer 60

Occam's Razor

SEPTEMBER 20, 2010

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more?

Analytics 123

Analytics Software Review Campaign Flash 123

ConversionXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. Results compare conversion rates among the variations based on a single change. Some 74% of optimizers with a structured approach to conversion also claim improved sales. Define your target metrics. Define your website goals.

Analytics 127

Analytics Technical Review Software Review Framework 127

The Startup Magazine

JULY 21, 2021

Pay-per-click (PPC) advertising is another essential digital marketing tool. Digital marketers run a PPC ad (like a social media banner) and then only pay when prospective customers click the ad. With PPC, impressions cost nothing. This is the power of SEM marketing. Old School But Effective. Analytics is critical for growth.

Technical Review 78

Technical Review PPC SEM Marketing 78

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. No keyword-level conversion analysis. How is this in Google's interest?

Search 156

Search SEO Analytics Engineer 156

Occam's Razor

FEBRUARY 25, 2013

Why is it that we analysts feel like we have some amazing untapped ability that could revolutionize any business we touch, and yet we have to fight to be included in strategic conversations where we could do the most good, and we have to fight not to be ignored when we have something important to say? You can start with something simple.

Analytics 143

Analytics DC Web Revenue 143

ConversionXL

JULY 29, 2014

Getting a jump start on collecting the right data is the first step to using that data for successful conversion measurement and tracking. Connecting these gives you four additional reports under the Behavior section of GA’s reports, and 8 metrics to use in Segments or Custom Reports. Get Baseline SEO Data Through Webmaster Tools.

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. No more silos!

Analytics 126

Analytics Web Customer SEM 126

ConversionXL

JULY 8, 2020

Conversions. If you want examples of good PPC ad copy (with explanations), check out this article. Price extensions help can increase the relevance and improve conversions of your ads. And despite their potential, PPC automation isn’t guaranteed to outperform manual bids. Conversion Tracking. Phone calls.

PPC 100

PPC Matching Software Review Campaign 100

Occam's Razor

JANUARY 6, 2010

They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. 5 Identify two new micro-conversions and goal values for each. That's sucking.) That's sucking. I mean count them.

Analytics 99

Analytics Web Campaign PPC 99

Up and Running

FEBRUARY 18, 2021

For these queries, you have to choose your data source and date range as well as what metrics and dimensions you want to include. You pay them a commission for each conversion, usually around 20% of the purchase price. This is mainly in terms of conversions but also with regards to leads and customer retention. Email campaigns.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. Use conversion rate optimization to improve the shopping experience. Average CAC varies greatly across industries.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

OCTOBER 13, 2015

In sequential testing , you simply change things on your site and note how your conversion rate changes over time. Finally, there’s this concept of Common Conversion Activities (CCAs) that shows what prospects in your Free Trial did right before they became a customer. Will this cohort help me improve that metric?”.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

MAY 19, 2016

When you do that, your Multi-Channel Funnel reports in Google Analytics can go from a generic Social > Email > Conversion attribution to something a little more useful, like Facebook-First Touch > Facebook Retargeted > Email – Content > Email – Sales > Conversion. How Do You Manage Tornadoes?

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other. Awesome, right? Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

SEPTEMBER 16, 2020

The ad that performed the best on average , especially for quantitative metrics, delivers your typically inoffensive McDonald’s spot—the safety scissors of the ad world. The way to increase the conversion rate on those pages is to improve the copy. What copy testing will (and won’t) achieve. Sacrifice reward; avoid risk.

Campaign 116

Campaign B2B Software Review Differentiation 116

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

ConversionXL

FEBRUARY 18, 2016

If you want to track dynamic values, like revenue, you can use Custom Metrics. Custom Metrics and Custom Dimensions are similar, so the set up process will seem familiar. Head to Google Analytics > Admin > Custom Definitions > Custom Metrics > New Custom Metric. How to Integrate PPC Efforts.

Management 48

Management Analytics Software Review Metrics 48

YoungUpstarts

AUGUST 18, 2020

Conversion rate optimization. PPC advertising. It is better to get prospects engaged in irresistible conversations and build long-lasting relationships. Simple and Reliable Metrics for Measuring Success. Metrics help understand the success or failure of the marketing campaign. Cost per conversion.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. So what is this mysterious metric? In Adobe's Site Catalyst bounce rate is not a standard metric, but you are able to create a special custom metric.

Metrics 121

Metrics Analytics PPC Campaign 121

ConversionXL

DECEMBER 16, 2020

Here’s what you can test with this approach: Landing pages (especially recommended before you invest in PPC ). For one, you’re optimizing for micro-conversions—user engagement metrics that, you’re assuming, will translate into improvements at the macrolevel (i.e. Using heat maps to drive website optimization.

Technical Review 92

Technical Review Software Review B2B Design 92

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. BAB is a conversion-driven framework that works in three parts.

Email 136

Email Customer Marketing Software Review 136

Hearpreneur

FEBRUARY 13, 2022

They may also target ads to specific audiences and track real-time metrics like views, clicks and demographics. Websites that are highly optimized for maximum conversions as well as AI-assisted personalization will increase the customer experience ten-fold. It's safe to say that this method will be widely used in 2022.

Artificial Inteligence 113

Artificial Inteligence Software Review Technical Review Entrepreneur 113