Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Here's a summary of the case study presented: 1. From the data presented, there is no way to tell if the Facebook campaign worked or not. Metrics are a problem.

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.

Analytics 143

Analytics Metrics Mobile DC 143

Up and Running

MAY 17, 2016

Taking steering one step further, let’s suggest that good planning, with milestones and metrics, is something like steering with the aid of a GPS. Metrics are like dials on the dashboard, indicators of how you’re doing, tracking your progress toward goals. Metrics give you tracking and accountability.

Metrics 80

Metrics Social Media Business Plan Advertising 80

ConversionXL

OCTOBER 4, 2017

Conversion optimization is hard; it’s constantly changing and you need to know a lot about a lot. Here’s what some of the top experts in the field are saying about the top challenges in conversion optimization. #1 Brian Massey, Conversion Sciences. “We 1 Having to be an expert in many things. Nick So, WiderFunnel.com.

Conversion 104

Conversion Chad Analytics Forecast 104

Occam's Razor

JUNE 10, 2013

I wish we did not have this desire to pulpify a bunch of metrics to produce something recognizable. Here's a summary of our journey in this delightful post… ~ What are Compound Metrics? ~ The Challenge with Compound Metrics: Social Media Edition. Let's go… What are Compound Metrics?

Metrics 142

Metrics Analytics Search Social Media 142

View from Seed

JULY 8, 2020

The remainder of the email should include other highlights, core business metrics, financial metrics, challenges, goals, asks & thanks. Accordingly, your deck is not a presentation aid, but rather a more complete document that can be read & understood without much commentary. Download Investor Update Email Template.

Email 331

Email Seed Stage Syndicate Syndication 331

ConversionXL

FEBRUARY 21, 2017

If you’re an experience UX or conversion optimization person, this might be basic to you, but it will be a good overview for those new to the field. Users are traditionally presented with a series of tasks to complete and measured on their effectiveness doing so. Can you do it in a rigorous way and are there tools that can help you?

Conversion 103

Conversion Metrics Architecture Design 103

ConversionXL

MAY 14, 2014

Here’s something that won’t come as a shock to people who work for big companies: not everyone is on-board with the idea of conversion optimization and testing. You’re actively doing conversion testing. Iztok said, “We ensured the CEO that conversion optimization would increase sales.

Conversion 124

Conversion eCommerce Technical Review Software Review 124

Mucker Lab

OCTOBER 10, 2023

Phone Etiquette: Assess active listening skills and relationship-building abilities during phone conversations. Based on an average deal size of $30,000, metrics include the number of days worked in a month, conversion rates from connect to meetings and ultimately to closed deals.

Early Stage 78

Early Stage Sales Developer Development Team Review 78

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. Freemium users also have a much longer conversion funnel or “ penny gap ” compared to free trial users. This will help you attribute the conversion to the correct acquisition cost. LTV/CAC – Understanding the golden metric. Fixing the Leaks.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. It’s hard to understand how many people will you actually attract, what is it going to cost, what’s your conversion rate, how long will people stay. Those things are all really hard to just get.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Both Sides of the Table

FEBRUARY 27, 2019

Very few people turn up with a strong sense of “what we should be doing” or ready to lean into a productive conversation The financials were prepared by the VP of Finance / CFO. No board member will truly read and be thoughtful about the entire deck and no team can get through the entire presentation in the meeting.

Stock Options 226

Stock Options Metrics Stock Valuation 226

ConversionXL

SEPTEMBER 6, 2013

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. This is not a conversion problem. Most startups fail. This is a customer development problem.

Customer Development 126

Customer Development Conversion Developer Customer 126

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. Metrics for your demand generation funnel. Your number one metric for any marketing initiative should be revenue. Build a picture over time that tells you which metrics lead to revenue versus those that just make you feel good (i.e.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

OCTOBER 12, 2017

Designing your website requires a studied understanding of human behavior if you want to increase your conversions. Daniel Kahneman presents two thought systems that can give marketers a framework for how to target their ideal clients through site design and get a major uplift in conversions. At first, you don’t. Conclusion.

Conversion 92

Conversion Design Web Operations 92

ConversionXL

MARCH 1, 2016

In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? I learned that their perceptions of conversion optimization were close, but not always aligned, with how we believe it to be.

Conversion 48

Conversion Metrics Analytics Design 48

YoungUpstarts

OCTOBER 25, 2020

If you’re running any kind of conversion campaign with transactional emails, then find a platform that offers A/B testing, also known as split testing email campaigns. Marketing automation improves efficiency while saving time. The easier the automation, the higher the opportunities to make the most of it. Bottom line.

Email 232

Email Sales Marketing Campaign 232

SoCal CTO

APRIL 2, 2013

I'm presenting Making Sure You Are Ready to Begin Building Your MVP next week at Coloft ( Details/Registration ). It should be a fun evening with lots of interesting conversation. This post will provide links to participants as well as to readers.

Technical Cofounder 219

Technical Cofounder Cofounder Software Development Software Developers 219

Up and Running

SEPTEMBER 14, 2021

To boost customer engagement and prepare them so that they can be presented with your offer, which will be the ideal answer to their problem at the ideal time. Conversely, relationship funnels concentrate on establishing long-term connections with clients through establishing trust and providing value.

Sales 152

Sales Audience Social Media Email 152

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

Austin Startup

MARCH 20, 2017

The field uses the broader term “gender” rather than “female” because, as the Stanford Social Innovation Review states, “Using ‘gender’ brings both men and women into the conversation. The movement’s objective is to look at the entire financial and social system, not just at women.”

Private Equity 54

Private Equity Venture Capital United States Equity 54

leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58

Metrics Clickthrough Lean Analytics 58

The Startup Magazine

JANUARY 17, 2021

Key Performance Indicators (KPIs) is a metric to monitor how effectively a business is accomplishing its specific objective. The metric is useful for measuring the chances a customer would recommend your products or service. Employers use this metric to measure their employees’ loyalty. COST PER CONVERSION.

.Net 92

.Net Metrics Retention Revenue 92

ConversionXL

NOVEMBER 9, 2015

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

Conversion 48

Conversion Metrics Revenue Matching 48

ConversionXL

NOVEMBER 23, 2022

Real conversations with good people. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Its effectiveness is measured by engagement and leading indicators, which are the usual metrics in this case (traffic, clicks, impressions, time on page, or branded search volume growth).

B2B 94

B2B Marketing Curation PPC 94

Guy Nirpaz

MAY 29, 2016

I’ve written recently that MAU and DAU are the most important metrics for Customer Success. Here’s what an AdWords customer needs to do in order to present their ads, taken from the Google AdWords website. So what are the metrics for success in this business? And indeed these metrics are important.

Metrics 40

Metrics Customer Technical Review Programming 40

ConversionXL

AUGUST 19, 2020

In pre-COVID days, our SEO and PPC teams sat in close proximity, so conversations could naturally flow between them. Now that we’re remote, we share threaded conversations in Basecamp (our project management tool of choice) so both teams are aware of the others’ activities. Not sure who needs to be included in each conversation?

PPC 69

PPC SEO Channel Analytics 69

SoCal CTO

DECEMBER 19, 2012

I asked some of the same questions I ask in my Free Startup CTO Consulting Sessions and then I get to a very common conversation: Me : Do you have specs? Conversations with a technical advisors or possible developers should be iterative. Customer Development Notes I'm assuming founders are having customer development conversations.

Developer 354

Developer Technical Review Fractional CTO Software Review 354

SoCal CTO

FEBRUARY 13, 2013

I did a presentation this week at Coloft that looked at how Non-Technical Founders can go about getting their MVP built. Once you build it, they will now ask you about the key metrics that they need proven in order to see if you really are a good investment. " Once you have the metrics defined, it focuses your effort.

Technical Cofounder 338

Technical Cofounder Technical Review CTO Hire Fractional CTO 338

YoungUpstarts

NOVEMBER 2, 2017

At the same time, you’re probably not sure how many fields are too many, or how your conversion rates stack up against other e-commerce companies. In April 2017, we reviewed 62,000 random form submissions from 97 different industries to see how form length, device choice, and prices affected conversion rates. of the time on average.

Sales 127

Sales San Francisco Software Review B2C 127

Startup Professionals Musings

JULY 9, 2018

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

Demand 144

Demand Metrics NPV Net Present Value 144

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This is a very important metric when evaluating a recommender system.

Conversion 48

Conversion Product Technical Review Widget 48

Both Sides of the Table

MAY 10, 2012

I’ve been spending time looking at marketing conversion metrics at portfolio companies lately. Do vanity metrics matter? I talked about these topics in this presentation. I recently spoke at the Blue Glass conference on the topic of marketing. I’ll write up some thoughts in a blog post format soon.

Marketing 297

Marketing Metrics Campaign Portfolio 297

ConversionXL

APRIL 11, 2016

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. The presentation and organization goes a long way to generating comfort in the purchase decision.” How do you measure conversations? ” (via Unbounce).

Video 48

Video Conversion Mobile Search 48

ConversionXL

JANUARY 24, 2017

Similarly, conversion optimization moves quickly. Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. Conversion is expanding beyond just the core user experience. Digital marketing moves at a fast pace.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Startup Professionals Musings

JULY 3, 2020

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

conversionxl.com

SEPTEMBER 10, 2013

Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Website Analysis.

Customer Development 60

Customer Development Conversion Developer Customer 60