The Startup Magazine

MARCH 21, 2025

Forward-thinking companies champion models that facilitate open dialogue between employees and supervisors, ensuring that performance conversations align with personal career aspirations and the organization’s strategic goals. This clarity helps prevent misunderstandings and ensures alignment across the organization.

Software Review 114

Software Review Technical Review Employee Agile 114

ConversionXL

MAY 14, 2014

Here’s something that won’t come as a shock to people who work for big companies: not everyone is on-board with the idea of conversion optimization and testing. You’re actively doing conversion testing. Iztok said, “We ensured the CEO that conversion optimization would increase sales.

Conversion 124

Conversion eCommerce Technical Review Software Review 124

Occam's Razor

JUNE 10, 2013

I wish we did not have this desire to pulpify a bunch of metrics to produce something recognizable. Here's a summary of our journey in this delightful post… ~ What are Compound Metrics? ~ The Challenge with Compound Metrics: Social Media Edition. Let's go… What are Compound Metrics?

Metrics 142

Metrics Analytics Search Social Media 142

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

ConversionXL

JULY 21, 2022

By focusing intently on a single measurement, known as a north star metric. The north star metric defines success for the whole company and aligns teams on a growth trajectory. In this article, you’ll learn how other growing companies use the north star metric to achieve customer success. Customer-centricity. Accountability.

Metrics 120

Metrics Acquisition Revenue .Net 120

View from Seed

JULY 8, 2020

The remainder of the email should include other highlights, core business metrics, financial metrics, challenges, goals, asks & thanks. Accordingly, your deck is not a presentation aid, but rather a more complete document that can be read & understood without much commentary. Download Investor Update Email Template.

Email 331

Email Seed Stage Syndication Syndicate 331

Both Sides of the Table

FEBRUARY 27, 2019

Very few people turn up with a strong sense of “what we should be doing” or ready to lean into a productive conversation The financials were prepared by the VP of Finance / CFO. No board member will truly read and be thoughtful about the entire deck and no team can get through the entire presentation in the meeting.

Stock Options 226

Stock Options Metrics Stock Valuation 226

Startup Professionals Musings

FEBRUARY 1, 2023

Team members need to feel comfortable in the office conversing about less significant work concerns, and how they are feeling day to day, without fear of reprisals or judgement. A key to success is for you take the initiative and make the conversation about the other person. Develop metrics to monitor work intensity.

Metrics 270

Metrics Conversion Global Product 270

Both Sides of the Table

OCTOBER 25, 2009

They’re easily impressed when you’re selected for TechCrunch50 but not easily engaged in a detailed discussion about your conversion metrics. In the need to seem smart they divert the board conversation into something that isn’t on the company’s critical path or isn’t of strategic substance.

Pakistan 297

Pakistan India Technical Review Software Review 297

SoCal CTO

APRIL 28, 2014

There was a lot of passion in the room last week when I presented Working with Developers at the Stubbs Precellerator. Adding pressure to this conversation makes it tougher. Provide the metrics you are trying to achieve. They can force a more open-ended conversation about what the possibilities are. Great question.

Technical Cofounder 280

Technical Cofounder Developer Fractional CTO CTO Hire 280

Both Sides of the Table

NOVEMBER 14, 2017

We realized that operating a business in distributed markets presented multi-city coordination efforts that we weren’t prepared for. presented pricing challenges when compared to a whole new set of offline competitors we didn’t know well. We spent a few hundred thousand dollars opening up operations in Chicago and Washington D.C.

Operations 286

Operations New York City Technical Review Startup 286

Steve Blank

NOVEMBER 5, 2009

This post describes how companies using the Customer Development model can increase their credibility, valuation and probability of getting a first round of funding by presenting their results in a “Lesson Learned&# venture pitch. Tons of advice is available on how to pitch , present and market your company. How many are there?

Customer Development 270

Customer Development Developer Customer Silicon Valley 270

Both Sides of the Table

OCTOBER 6, 2010

It’s a conversation that creeps up from time-to-time. That might work for $50-100k but less likely for $3m unless you’re a seasoned entrepreneur, known to the VC, have some metrics that work in your favor or have built something the VC believes to be truly unique. I was interested in learning more. during your meeting.

Early Stage 360

Early Stage Startup Venture Capital Seed Stage 360

YoungUpstarts

OCTOBER 25, 2020

If you’re running any kind of conversion campaign with transactional emails, then find a platform that offers A/B testing, also known as split testing email campaigns. Marketing automation improves efficiency while saving time. The easier the automation, the higher the opportunities to make the most of it. Bottom line.

Email 232

Email Sales Marketing Campaign 232

Steve Blank

DECEMBER 11, 2020

In addition to our speaker, today was presentation prep day for our students’ final papers. A description of their final assignment follows the summary of Safi’s presentation.). Conversely, the things you measure well, with easily understood and visible metrics, tend to improve without much extra push. 1 is measurement.

Technical Review 369

Technical Review Taiwan Technology Design 369

ConversionXL

FEBRUARY 21, 2017

If you’re an experience UX or conversion optimization person, this might be basic to you, but it will be a good overview for those new to the field. Users are traditionally presented with a series of tasks to complete and measured on their effectiveness doing so. Can you do it in a rigorous way and are there tools that can help you?

Conversion 103

Conversion Metrics Architecture Design 103

ConversionXL

OCTOBER 4, 2017

Conversion optimization is hard; it’s constantly changing and you need to know a lot about a lot. Here’s what some of the top experts in the field are saying about the top challenges in conversion optimization. #1 Brian Massey, Conversion Sciences. “We 1 Having to be an expert in many things. Nick So, WiderFunnel.com.

Conversion 104

Conversion Chad Analytics Forecast 104

Startup Lessons Learned

NOVEMBER 20, 2014

We actively sought out great stories, not just big names, and we found people who had compelling experiences to present. To help experienced Lean Startup practitioners share knowledge with each other, we’re dedicating several breakout sessions each day for advanced attendees to hold focused conversations with each other. Office Hours.

Lean 156

Lean Programming San Francisco CTO Hire 156

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 92

Metrics Analytics Forecast Software Review 92

The Next Web

FEBRUARY 20, 2014

While this newfound obsession has had quite the negative impact on dinner conversation, it does present a great opportunity for retailers to take advantage of this mobile fixation by providing a high-impact, enjoyable mobile commerce experience. The problem? Far too many retailers make critical errors when it comes to mobile commerce.

Mobile 137

Mobile Software Review Technical Review Flash 137

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. Freemium users also have a much longer conversion funnel or “ penny gap ” compared to free trial users. This will help you attribute the conversion to the correct acquisition cost. LTV/CAC – Understanding the golden metric. Fixing the Leaks.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Startup Lessons Learned

DECEMBER 1, 2014

When you look through the list , you’ll see big names that we’re very pleased we landed, epic companies we really want to hear from, and people we’re particularly excited to present because they have incredible stories to share--and you won’t hear them anyplace else. For example: Mitch Kapor was a founder of Lotus.

Lean 165

Lean Fractional CTO Part-Time VPE Fractional VPE 165

Duct Tape Marketing

JULY 11, 2024

Beginning with the Metronome effect, In our conversation, Shannon Susko defines the Metronomics framework and explains how it can revolutionize the way CEOs and leadership teams approach growth, strategy, and execution. But it's metrics and metrics. So a metric represents a widget. It's time to transform your approach.

Framework 90

Framework Leadership Widget Metrics 90

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.

Channel 162

Channel Analytics Campaign Conversion 162

Up and Running

SEPTEMBER 14, 2021

To boost customer engagement and prepare them so that they can be presented with your offer, which will be the ideal answer to their problem at the ideal time. Conversely, relationship funnels concentrate on establishing long-term connections with clients through establishing trust and providing value.

Sales 152

Sales Audience Social Media Email 152

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. Metrics for your demand generation funnel. Your number one metric for any marketing initiative should be revenue. Build a picture over time that tells you which metrics lead to revenue versus those that just make you feel good (i.e.

Demand 124

Demand B2B Distribution Channel 124

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). micro-conversion). I believe it has to do with choosing the wrong success metrics. The company obsesses about conversion rate.

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

OCTOBER 12, 2017

Designing your website requires a studied understanding of human behavior if you want to increase your conversions. Daniel Kahneman presents two thought systems that can give marketers a framework for how to target their ideal clients through site design and get a major uplift in conversions. At first, you don’t. Conclusion.

Conversion 92

Conversion Design Web Operations 92

Startup Lessons Learned

OCTOBER 7, 2016

Kelly, your Twitter handle asks, "Can we please disrupt the conversation about local government?" How do we enable conversations that move us beyond where our organizations have been for the last 50 years? We are also having a lot of conversations about when it makes sense to use the methodology in our organization.

Government 165

Government Lean Startup San Francisco 165

YoungUpstarts

NOVEMBER 2, 2017

At the same time, you’re probably not sure how many fields are too many, or how your conversion rates stack up against other e-commerce companies. In April 2017, we reviewed 62,000 random form submissions from 97 different industries to see how form length, device choice, and prices affected conversion rates. of the time on average.

Sales 127

Sales San Francisco Software Review B2C 127

Both Sides of the Table

MAY 10, 2012

I’ve been spending time looking at marketing conversion metrics at portfolio companies lately. Do vanity metrics matter? I talked about these topics in this presentation. I recently spoke at the Blue Glass conference on the topic of marketing. I’ll write up some thoughts in a blog post format soon.

Marketing 297

Marketing Metrics Campaign Portfolio 297

Occam's Razor

FEBRUARY 3, 2014

You are already producing content for TV (like Air New Zealand above), why not extend the conversation in the commercials with videos on YouTube. Why not extend the conversation there? Why not take that to the next level and engage in a two-way conversation with your audience? I'm not a fan of compound metrics.

Analytics 151

Analytics Marketing Audience Channel 151

Gust

DECEMBER 27, 2012

You should know every metric regarding customer acquisition, conversion and retention. These range from outbound materials, such as pitch emails and funding applications, to presentations of your venture in different forms for different purposes, to detailed back-up information that you will be asked to supply during due diligence.

Software Review 164

Software Review Term Sheet Technical Review Angel Investor 164

The Startup Magazine

JANUARY 17, 2021

Key Performance Indicators (KPIs) is a metric to monitor how effectively a business is accomplishing its specific objective. The metric is useful for measuring the chances a customer would recommend your products or service. Employers use this metric to measure their employees’ loyalty. COST PER CONVERSION.

.Net 121

.Net Metrics Retention Revenue 121

Steve Blank

OCTOBER 11, 2016

They still thought we were building what we had presented in a PowerPoint slide. They still thought we were building what we had presented in a PowerPoint slide as the product, but that didn’t work out in our case. . When they found out, they questioned my decision-making and me as an entrepreneur.

Columbus 249

Columbus Entrepreneur Cofounder Ohio 249

View from Seed

SEPTEMBER 9, 2014

They’ve established a clear set of KPIs and metrics as the common language by which everyone on their team communicates performance in the business. Opportunities will arise and present themselves every day. How much cushion/time do you have to course-correct and maneuver? Do you know where you are weakest?

Hiring 336

Hiring Cofounder Startup Technical Cofounder 336

ConversionXL

MAY 1, 2019

Trend lines aren’t impressive if they track metrics that appear distant from business goals. How prospects discuss their options depends on the way you present information. Focus offline conversations on high-value points of differentiation. Your choices are the context for the next conversation.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124