Conversion Metrics Product Development 
abovethecrowd.com
OCTOBER 1, 2013
Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.
A Smart Bear: Startups and Marketing for Geeks
APRIL 5, 2010
In the quest for optimization, A/B tests, metrics, and funnels, we're in danger of losing the fun and value of creative work. When we demand overwhelming customer outcry before committing to the slightest product change, we're in danger of losing the value of creating a cool feature that takes too much effort but people just love.
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Both Sides of the Table
FEBRUARY 27, 2019
Very few people turn up with a strong sense of “what we should be doing” or ready to lean into a productive conversation The financials were prepared by the VP of Finance / CFO. Often board members themselves don’t do the work to say “what metrics would we like to see.” Sometimes they don’t even know.
Startup Lessons Learned
APRIL 25, 2011
And this year, we’re going to talk not just about business and product development, but we’ll be exploring one of the Lean Starutp movements next big frontiers: the role of design. Bring your tough questions – Brad and I will be having a conversation on stage and you’re invited to join us. And those are just our keynotes!
ConversionXL
FEBRUARY 3, 2022
It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development. Product development allows you to expand your existing market share by developing a new product for that audience. New channels.
Startup Lessons Learned
SEPTEMBER 15, 2008
Focus on the output metrics of that part of the product, and you make the problem a lot more clear. I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customer development process. Whatever its purpose, try measuring it only at the level that you care about.
Startup Lessons Learned
APRIL 7, 2010
At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. In fact, the curse of product development is that sometimes small things make a huge difference and sometimes huge things make no difference.
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