Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. Freemium users also have a much longer conversion funnel or “ penny gap ” compared to free trial users. This will help you attribute the conversion to the correct acquisition cost. LTV/CAC – Understanding the golden metric. Fixing the Leaks.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ConversionXL

JUNE 16, 2022

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. Each person in the content team will refer to this section to find out their role and responsibilities in the overall workflow. A marketing playbook gets everyone on the same page. Measurement.

Campaign 149

Campaign CTO Marketing Social Media 149

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 138

Metrics Campaign Email Marketing 138

ConversionXL

FEBRUARY 21, 2017

If you’re an experience UX or conversion optimization person, this might be basic to you, but it will be a good overview for those new to the field. Voice of Customer (VOC) refers to the process of discovering the wants and needs of customers through qualitative and quantitative research. Yes you can, and yes there are.

Conversion 103

Conversion Metrics Architecture Design 103

ConversionXL

FEBRUARY 3, 2022

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Establish which incentives users need to refer friends. Activation.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

SEPTEMBER 6, 2013

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. This is not a conversion problem. Most startups fail. This is a customer development problem.

Customer Development 126

Customer Development Conversion Developer Customer 126

YoungUpstarts

OCTOBER 25, 2020

Email marketing deliverability refers to the ability of an email to land in a subscriber’s inbox, rather than ending up in the junk mail folder where they are unlikely to be read. So what should you consider while choosing from a vast pool of platforms designated for email marketing? High volume deliverability.

Email 232

Email Sales Marketing Campaign 232

ConversionXL

FEBRUARY 3, 2022

Prospect trial to conversion rates fell with the longer trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

The Startup Magazine

SEPTEMBER 12, 2022

Not only can Google Ads help businesses reach customers who are searching for what they want online, but it can target customers in a precise location, increasing the likelihood of conversion. For example, Google Ads in Melbourne could reference coffee or other local interests.

Marketing 105

Marketing Campaign Software Review Community 105

The Startup Magazine

JANUARY 17, 2021

Key Performance Indicators (KPIs) is a metric to monitor how effectively a business is accomplishing its specific objective. The metric is useful for measuring the chances a customer would recommend your products or service. Employers use this metric to measure their employees’ loyalty. COST PER CONVERSION.

.Net 92

.Net Metrics Retention Revenue 92

YoungUpstarts

NOVEMBER 30, 2018

It starts with setting goals and then tracking your website performance metrics. For those who aren’t sure where to start, use this useful guide to help you accurately track performance metrics. Know which metrics to watch. How can you know how to track your performance metrics if you don’t know which ones to watch?

Metrics 113

Metrics Social Media Analytics Web 113

SoCal CTO

AUGUST 4, 2011

But I've often been very surprised by one aspect of these conversations. It needs to be a conversation. What are your key Startup Metrics ? Refer a friend? Dates/Time Zones - Do we need to handle multiple Time Zones and do conversion automatically? Of course, it's way more complex than just these questions.

Developer 396

Developer Founder Viral Oauth 396

SoCal CTO

AUGUST 4, 2011

But I've often been very surprised by one aspect of these conversations. It needs to be a conversation. What are your key Startup Metrics ? Refer a friend? Dates/Time Zones - Do we need to handle multiple Time Zones and do conversion automatically? Of course, it's way more complex than just these questions.

Developer 384

Developer Founder Viral Oauth 384

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. An integrated referral program – where existing customers get points and rewards for referring the courier service app to new users.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. Longer Sales Cycles and Micro-Conversions.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

JUNE 30, 2016

Interactivity tends to lead to better engagement, and it’s thought that better user engagement equals more conversions and more long term satisfaction with a brand. ” Therefore it could take the form of a sales call, a live chat conversation, a game, or literally an infinite amount of other iterations. Add landing pages.

Conversion 74

Conversion Software Review Technical Review Advertising 74

Up and Running

SEPTEMBER 14, 2021

Conversely, relationship funnels concentrate on establishing long-term connections with clients through establishing trust and providing value. Keeping that relationship thriving is equally, if not more, important as loyal customers are more likely to repurchase , refer, and increase profits. Why do you need a relationship funnel?

Sales 152

Sales Audience Social Media Email 152

ConversionXL

MAY 27, 2022

More conversions? The metrics. Vanity metrics are less important. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Before getting started, be clear on: The goal. What do you want your tactic to achieve? The message.

Demand 115

Demand Affiliate Audience Leadership 115

YoungUpstarts

SEPTEMBER 24, 2019

When it comes to the aspect of conversion, what we need to do is to delve into some of its foundational concepts first. All in all, the conversion is considered when a marketing strategy finally results in a potential customer becoming a customer. Breaking down the definition of a conversion. The importance of measurement.

Conversion 113

Conversion Audience Analytics Metrics 113

ConversionXL

MARCH 4, 2020

Google Analytics shows 104 conversions. That includes how each one defines and measures sessions, users, conversions, etc. For example, “conversion rate” in Google Analytics is conversions/sessions, while in VWO and Optimizely it’s conversions/unique visitors. Don’t choose metrics that are similar but not the same.

Analytics 88

Analytics IP Metrics Conversion 88

YoungUpstarts

DECEMBER 7, 2017

Think total publication views x conversion rate = total sales and cost of agency / profit from those sales = units needed to sell to break even). The challenge then becomes how do you calculate that conversion rate? How you define conversion will also change across the campaign.

Campaign 145

Campaign San Francisco Technical Review Flash 145

conversionxl.com

SEPTEMBER 10, 2013

Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Website Analysis.

Customer Development 60

Customer Development Conversion Developer Customer 60

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. Conversely, a high-end fashion ecommerce store runs Facebook Ads. by posting about it on social media). Google ads).

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

OCTOBER 13, 2015

Customers that converted in the last year that have been a reference for us at least twice” Cohort Analysis for CRO. In sequential testing , you simply change things on your site and note how your conversion rate changes over time. Will this cohort help me improve that metric?”. Advocacy Potential. click to tweet!

Conversion 48

Conversion Retention Acquisition Metrics 48

YoungUpstarts

JULY 31, 2019

When founders are wrong (which happens often), that initial seed round runs out quickly, requiring another round of funding — typically referred to as a bridge round. This also applies in acquisition conversations. Exacerbating the problem are the subjective standards by which many young companies are evaluated.

Cofounder 127

Cofounder Burn Rate Technical Cofounder Seed Capital 127

ConversionXL

OCTOBER 1, 2022

They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Demand generation helps you influence buyers where they’re having those conversations and in those unattributable spaces. What is the dark funnel?

B2B 103

B2B Social Media Channel Audience 103

Up and Running

FEBRUARY 18, 2021

A distinction can be made between the two approaches, with retargeting mainly referring to cookie-based ad targeting and remarketing to collecting information of users and visitors to send them promotional emails. For these queries, you have to choose your data source and date range as well as what metrics and dimensions you want to include.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

JULY 22, 2021

Each of these tools will display metrics in a different way. This can increase bounce rate and hurt conversions. Home > Resources Resources > Conversion rate optimization guide Conversion rate optimization guide > How to Write Copy That Sells Like a Mofo by Joanna Wiebe. 302: Temporary redirect.

Technical Review 162

Technical Review SEO Software Review XML 162

ConversionXL

OCTOBER 4, 2022

From here, attach valid marketing metrics to each goal. Common examples include: Average order value; Sales conversion rate; Cart abandonment rate; Customer acquisition cost; Customer lifetime value; Bounce rate; Click-through rates; Pop-up engagement rates; ROI (return on investment; Average inventory sold per day.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

NOVEMBER 23, 2015

And on-page surveys can be crucial to deriving insights for conversion optimization. In conversion research, the big goal is still the same with the two types. There are tons of good articles on those other purposes, so we’ll just focus on the conversion research side of things. How actionable? On-Site Surveys Defined.

Conversion 48

Conversion Audience Analytics Customer 48

Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. In blue below is the typical direct conversion impact and in red it a very large area that we almost always ignore quantifying. It's a tall order, but after two years of blogging why stop now. : ).

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

APRIL 3, 2018

CXLLive #conversion pic.twitter.com/qVYFcGhnD4. previous conversations, facebook, intercom…). intimate communication is how we actually have our conversations, not email, or ads. Work hard to define meaningful product metrics – enabler of team success. Friends referring friends. from each of the speakers.

Retention 106

Retention Artificial Inteligence Channel Email 106

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

MARCH 18, 2013

Today's post is about a new problem I'm starting to notice, which only exists because our tools have become so much cooler and handed us so much power: constant mismatching of hit- and session-level metrics and dimensions. It will be critical that you are familiar with what a metric is and what a dimension is. Use Goal Value.

Metrics 146

Metrics Analytics Matching Green 146

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 95

Analytics Framework Metrics Algorithm 95

Occam's Razor

JANUARY 2, 2013

Great landing pages equals more customers enticed to engage plus higher conversions plus higher (AdWords) quality score. Prioritize using a mix of bounce and page value, analyze details using referring keywords and referring urls (drilldowns are already built into above custom report!). Macro + Micro Conversions.

Analytics 160

Analytics Search Campaign eCommerce 160