ConversionXL

FEBRUARY 3, 2022

A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. For each stage of the funnel, consider the distinct metrics that ladder up to your business’s KPIs. This exercise will lead you to a full picture of the channels you can leverage to increase those metrics.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Lessons Learned

SEPTEMBER 15, 2008

Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Max Levchin of Slide and Paypal has noted that 10% of Slides headcount is devoted to metrics only.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

ConversionXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. Results compare conversion rates among the variations based on a single change. Some 74% of optimizers with a structured approach to conversion also claim improved sales. Define your target metrics. Define your website goals.

Analytics 127

Analytics Technical Review Software Review Framework 127

The Startup Magazine

JULY 21, 2021

Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. Ideally, digital marketers can optimize PPC marketing campaigns so the conversions (sales) from the ad nets more revenue than the cost of the campaign. Old School But Effective.

Technical Review 78

Technical Review PPC SEM Marketing 78

ConversionXL

AUGUST 23, 2017

” I had the pleasure of speaking to Dr. Chip about customer journey and innovative service metrics. The answers from our conversation are as follows: Q. Metrics should be anchored in part to customer outcomes, not granular processes and practices. ” They referred to the concept as “cycle of service mapping.”

Customer 130

Customer Channel Design Retention 130

ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. Focus on Relevancy.

PPC 114

PPC Matching Technical Review Search 114

YoungUpstarts

SEPTEMBER 10, 2018

More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. Not only was that an inaccurate estimate, but the real number of conversions, after developing the premium account, ultimately ended up being much higher.

Programming 124

Programming Chile B2B B2C 124

YoungUpstarts

AUGUST 18, 2020

Conversion rate optimization. It is better to get prospects engaged in irresistible conversations and build long-lasting relationships. Simple and Reliable Metrics for Measuring Success. Metrics help understand the success or failure of the marketing campaign. Cost per conversion. Email marketing. Lead generation.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

ConversionXL

SEPTEMBER 5, 2019

They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., Instead, they wanted conversation starters. running regression analyses against success metrics), but we knew what our “ideal customer profile” looked like for the most part, and we knew which customer profiles were worth the most money to us generally.

Software Review 115

Software Review Design Agile Analytics 115

Duct Tape Marketing

NOVEMBER 15, 2023

Ryan has made it his mission to lead businesses towards unprecedented growth through this unique approach, and during our conversation, he generously shared the secrets behind his successful strategies. 17:30] How deep into financials and metrics do you get before taking a client on? [19:01] The importance of it on my Facebook feed.

Channel 92

Channel Acquisition Framework B2B 92

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. So what is this mysterious metric? In Adobe's Site Catalyst bounce rate is not a standard metric, but you are able to create a special custom metric.

Metrics 121

Metrics Analytics PPC Campaign 121

Up and Running

JULY 26, 2016

Selling a product is a tough process, full of “no’s,” whether they come on the phone with a prospect or as a low conversion rate on your landing page. This is when metrics come into play. Most campaigns can be optimized to increase conversion rates and lower costs. See Also: The Top 10 Tools for Tracking Your Web Metrics.

Revenue 60

Revenue Acquisition Channel Campaign 60

Up and Running

MARCH 3, 2021

It is often used interchangeably with SEM, or “Search Engine Marketing.” As you start to get traffic and leads from your website, you’ll then be able to get an idea for certain key metrics. Let’s get started. What is PPC? PPC stands for “pay-per-click advertising.” The total cost you end up paying is calculated on a per-click basis.

PPC 81

PPC Small Business Management Advertising 81

ConversionXL

MARCH 7, 2017

They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., Instead, they wanted conversation starters. running regression analyses against success metrics), but we knew what our “ideal customer profile” looked like for the most part, and we knew which customer profiles were worth the most money to us generally.

Software Review 102

Software Review Design Agile Analytics 102

ConversionXL

AUGUST 27, 2015

But now your conversion rate looks the same as when you started. How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? In fact, it’s easy to project the predicted ROI of optimization ( click here to download conversion optimization ROI calculator ). Word-of-Mouth.

PPC 48

PPC SEM Technical Review Conversion 48

ConversionXL

DECEMBER 2, 2015

A/B/n tests are controlled experiments run on 1 or more variations + the original page that directly compare conversion rate means based on the changes made between variations. Define your target metrics. Bugs – if they’re around – are your main conversion killer. This chart from Google explains that very well: Image Source.

Technical Review 48

Technical Review Analytics Software Review Framework 48

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

crowdSPRING Blog

DECEMBER 14, 2016

Or you might actually see some early benefits and more conversions (i.e. If your revenue model is the sale of a service or product, your goal could be to get your cost per conversion below a certain amount after 90 days. Define Conversions Properly. A conversion is an action that a user performs on your site.

SEO 48

SEO Search Engineer Small Business 48

The Next Web

FEBRUARY 13, 2014

Certain high-value actions from a customer can automatically trigger responses to increase your conversion rate and ROI. RJ Metrics. RJ Metrics offers businesses intelligence software, retention metrics and customer acquisition delivered as a service over the Internet for e-commerce and SaaS businesses. -

Management 123

Management Customer Product Retention 123

This is going to be BIG.

JULY 26, 2011

Show that you know how to target, acquire, and profitably build up a subscription customer base, all while tracking the right metrics, and *boom* you're hired. People have gotten so specialized, that we have people doing nothing but community management, SEO/SEM, PR, etc. In New York City, that just shouldn't happen.

New York City 113

New York City Marketing SEM Acquisition 113

Startup Professionals Musings

APRIL 4, 2015

Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising. Don’t forget the metrics and analytics.

Social Media 120

Social Media Media SEM Startup 120

ConversionXL

MARCH 29, 2017

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. The metrics you’ll be using. Even at large companies, that number only increases to 42%.

Marketing 48

Marketing Distribution Retention eCommerce 48

Occam's Razor

MAY 19, 2006

Drop in marketing campaigns, a dynamic site, SEM, more pages, more traffic, promotions and offers and you have a very tough situation to understand. It is a given that if you open most web analytics tools that they show the exact same metrics, almost all of them measured and computed differently !

Analytics 134

Analytics Web SEM Metrics 134

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Need help writing clickable ads that lead to conversions? Conversion. Search marketing. We have your back. Consideration.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Need help writing clickable ads that lead to conversions? Conversion. Search marketing. We have your back. Consideration.

Social Media 48

Social Media Marketing Analytics Audience 48

Eric Friedman

APRIL 23, 2014

I have been interviewing a number of candidates for different roles within Foursquare which have resulted in some very interesting conversations. I have gotten into some great conversations around my answer and I thought it was worth writing about here. One of the most common questions I get is “why did you join foursquare?”

SEM 83

SEM Advertising Metrics Analytics 83

ConversionXL

FEBRUARY 5, 2020

SEM and SEO templates. A simple funnel is a table that starts with sessions and follows the user through to conversion (e.g., Use the Bar format to represent the metrics. Use this feature to construct a visualization of any process that can be represented by steps, not only a conversion funnel. Supermetrics. 50+ reports.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Seeing Both Sides

FEBRUARY 25, 2016

This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Silicon Valley 20

Seeing Both Sides

FEBRUARY 25, 2016

This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Silicon Valley 20

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. This is often called “funnel optimization.”

Metrics 150

Metrics Cost Acquisition Startup 150

crowdSPRING Blog

SEPTEMBER 14, 2014

SpyFu is a great tool that allows you to compare your own SEO/SEM tactics against those of your competitors. The traditional page views metric dimply does not provide the valuable information you need when analyzing page performance and making strategic decisions. What’s the implication here?

Small Business 79

Small Business SEM Social Media Mobile 79

crowdSPRING Blog

SEPTEMBER 20, 2010

The Center has useful free guides on writing strong text ads, choosing good keywords, adjusting your budgets, tracking your results, and improving your conversions. If you want to learn more about search engine marketing, I suggest you read 10 Practical Small Business SEO and SEM marketing tips. Google Analytics. Google Apps.

Small Business 102

Small Business Analytics Social Media Search 102

Duct Tape Marketing

NOVEMBER 10, 2015

The 5 Types of Metrics Every Small Business Must Track written by John Jantsch read more at Duct Tape Marketing. I guess I should add you can grow a business without metrics a lot like you can win at roulette from time to time. Below are the five types of metrics every small business must rely on to navigate growth and profit.

Metrics 28

Metrics Small Business Analytics SEM 28

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. The book contains a cd with six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. [If Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60

ConversionXL

JANUARY 22, 2015

During the first 6 months of the project, I focused on the most critical steps in the conversion funnel – in this case, the main product landing pages and the checkout funnel. The treatments were based on extensive conversion research and solid data-driven hypotheses. So I was reasonably certain that my lifts were in fact real.

SEM 48

SEM Analytics Metrics Conversion 48

Occam's Razor

FEBRUARY 26, 2008

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). Competitive Intelligence Analysis: Metrics, Tips & Best Practices.

Management 68

Management Analytics San Diego Web 68

Brandanew

JANUARY 8, 2016

These are effective tools to use, for example, if you notice that people are liking the post but for some reason not clicking through to the link – then you can determine what you need to do to achieve that conversion! It trolls the web and targets each conversation that is talking about the monitor you set up. image credit.

Analytics 100

Analytics Social Media Marketing Media 100