Steve Blank

NOVEMBER 5, 2009

When you are presenting to a VC there are two conversations going on – the one you are presenting and the one that investors are thinking as they are listening to your presentation. (If What are Early Stage VC’s Really Asking? If they’re not busy looking at their Blackberry’s/iPhone’s.) Did the VC’s like your team ?

Customer Development 270

Customer Development Developer Customer Silicon Valley 270

Steve Blank

NOVEMBER 30, 2009

They could have started with the hypothesis they needed both, and then they could have heard customers agreeing, but the next step should have been a “minimum feature set&# -&# product/market fit&# conversation. reminds us that Customer Development is not just collecting web metrics and it’s not about focus groups.

Customer Development 287

Customer Development Developer Customer Silicon Valley 287

ConversionXL

AUGUST 21, 2014

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. They refer to these differences as “ Red Flag” Metrics (or RFMs). Total number of logins also proved to be an important metric, though not as much so as the former two. times per day on average.

Retention 106

Retention Churn Rate Metrics Software Review 106

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 95

Analytics Framework Metrics Algorithm 95

The Next Web

SEPTEMBER 22, 2013

If you pick one vertical and do it well, other folks will find you. It took us 10 months and conversations with 70+ VC firms to raise our Series A round. This is the flip-side of the above advice, but when you start seeing your metrics turn positive, be prepared to invest and grow rapidly. Find your niche. Scale rapidly.

Cofounder 164

Cofounder Founder Startup Bootstrapping 164

Startup Lessons Learned

AUGUST 24, 2009

So I generally feel right at home in these conversations. Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. In other words, they are facing conditions of extreme uncertainty, just like startups. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Hearpreneur

JANUARY 4, 2019

In 2019, I want to take that to another level by setting specific goals to develop the expertise of our staff members and to further cement our authority as the digital marketing experts in our verticals. Google’s Sergy Brin has been quoted as saying that, “any conversation I have about innovation starts with the ultimate goal.”

Entrepreneur 126

Entrepreneur Social Media Vertical SEO 126

ConversionXL

FEBRUARY 15, 2019

This is a conversion-focused benchmark analysis of four competing beauty and cosmetics websites : Clinique. This post details our process, the results, and the takeaways for businesses in this and similar verticals. Which popular beauty and cosmetics website has the best user experience? Competitive UX benchmarking process.

eCommerce 119

eCommerce Mobile Database Design 119

ConversionXL

OCTOBER 4, 2022

From here, attach valid marketing metrics to each goal. Common examples include: Average order value; Sales conversion rate; Cart abandonment rate; Customer acquisition cost; Customer lifetime value; Bounce rate; Click-through rates; Pop-up engagement rates; ROI (return on investment; Average inventory sold per day.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Growthink Blog

FEBRUARY 27, 2010

movie box office - traditionally the holy grail of movie industry metrics -- become increasingly irrelevant? Is it a 3-year fad, or will new technologies like 3-D keep going to the movies from being relegated to the dustbin of history like Vaudeville, the afternoon newspaper, the evening news, the variety show, and the compact-disc?

Los Angeles 85

Los Angeles Silicon Valley Technical Review Distribution 85

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. directly resulted in conversions. By placing your message front and center, Brand Takeovers can deliver high impressions, making them an effective way to increase brand awareness and conversions.

Customer 102

Customer Viral Audience Campaign 102

Up and Running

OCTOBER 7, 2019

You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. The first step is to formulate a KPI strategy by selecting the right metrics to track. The metrics should help you identify areas for improvement.

Founder 71

Founder Retention Metrics Technical Review 71

ConversionXL

JUNE 20, 2019

In comparison, Facebook Live shows overview metrics like minutes viewed, average percentage completion, and unique viewers.). Wistia’s analytics can help connect the dots between video consumption and conversions. Display the video in 16:9 format for desktop viewers, then automatically resize to square or vertical for mobile viewers.

Hosting 127

Hosting Video Technical Review Software Review 127

David Teten

APRIL 1, 2021

This typically includes: Relationships with relevant service providers in your vertical, often with pre-negotiated discounts: coaches, lawyers, accountants, common software vendors, consultants. A well-organized library of best practices for founders in your vertical, which you can share as appropriate. AskAnything.VC Minimal cost. .

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

Steve Blank

APRIL 30, 2009

And the final lesson was that we were keeping score on our packaging with the wrong metrics – it wasn’t about awards, it was about sales in the retail channel. If you look at the top 3 online retailers by conversion rate, none of these are award-winning designs : [link] [link] [link] However, they convert ~25% of visitors to customers.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

ConversionXL

JULY 8, 2020

Conversions. This is a subheading for your ad, separated from the first title by a vertical bar. Price extensions help can increase the relevance and improve conversions of your ads. Conversion Tracking. You can only optimize what you measure, but conversion tracking is also vital to automation. Phone calls.

PPC 100

PPC Matching Software Review Campaign 100

Duct Tape Marketing

JUNE 14, 2012

Bonus: Add paid options like Radian6 or Trackur for deeper listening metrics. Find and signup for an email service provider (ESP) – I can recommend Infusionsoft, MailChimp, Constant Contact, AWeber and Vertical Response as I’ve used each. Consider using goals in Analytics to track conversion funnels and paths.

Software Review 78

Software Review Social Network Social Media Analytics 78

ConversionXL

AUGUST 19, 2016

To find what barriers your mobile website may face , let’s look at the limitations of mobile, how to compensate for them, and what improvements you can implement to ensure the best user experience, increase conversions, better retarget potential customers, and more. But conversion rate alone is not a success metric.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes. image source.

Retention 115

Retention Customer Developer Programming 115

ConversionXL

JUNE 9, 2019

Heat maps are a popular conversion optimization tool , but are they really that useful? In 2010, Dr. Anne Aula, a Senior User Experience Researcher at Google, presented some disappointing findings about mouse tracking: Only 6% of people showed some vertical correlation between mouse movement and eye tracking. What is a heat map?

Algorithm 111

Algorithm Analytics Conversion Stock 111

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 11, 2014

There are other important operational metrics to help steer your company (see related post titled “ You Never Know What Operational Metrics You’ll Need – So Instrument Everything “) but these are some of the first to start with. Basic Concepts The concept of the graphic shown below is very simple.

Churn Rate 288

Churn Rate .Net Metrics Hosting 288

ConversionXL

JANUARY 28, 2021

Whether you’re looking to improve conversions or retention CDP’s can provide a holistic view of both your opportunities and areas for improvement. Additionally, on average, businesses receive data and metrics from 28 unique sources. Image source ). Use cases for CDP’s. Avoid Data Silos.

Technical Review 86

Technical Review Software Review Analytics Technical Cofounder 86

Ben's Blog

APRIL 28, 2010

Looking across these nearly 50 companies, the study finds that founding CEOs consistently beat the professional CEOs on a broad range of metrics ranging from capital efficiency (amount of funding raised), time to exit, exit valuations, and return on investment. Therefore, if a technology company ceases to innovate, it will die.

Technical Review 78

Technical Review Cofounder Technical Cofounder Software Review 78

ConversionXL

AUGUST 5, 2014

Then we went into my 3 favorite methods for increasing conversions by improving the search experience. In one line, he couldn’t be clearer as to why you must pay attention to these metrics. In another case study , LED HUT was able to increase site search conversions by 200%. But we’ve only just scratched the surface.

Search 107

Search Design eCommerce Technical Review 107

Up and Running

JULY 26, 2016

Selling a product is a tough process, full of “no’s,” whether they come on the phone with a prospect or as a low conversion rate on your landing page. This is when metrics come into play. Most campaigns can be optimized to increase conversion rates and lower costs. See Also: The Top 10 Tools for Tracking Your Web Metrics.

Revenue 60

Revenue Acquisition Channel Campaign 60

Austin Startup

SEPTEMBER 2, 2021

They understand the key metrics and how they interact. By lead type and vertical? These are “catch-all” people who will influence the ballooning headcount of your startup with every conversation and every gesture. All of this is a part of the daily calculus of running a Sales Org. Have you looked at customer retention by cohort?

Revenue 72

Revenue Retention Forecast Sales 72

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

So be sure to make a free user account and participate in the offline conversation there. As we wait for our first callers to come on board, I wanted to start with a question from a conversation that Bob and I with Merck Coulbrougiff [sounds like] from Beta List [SP]. You have to log in to chat, I’ll think you’ll see there.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

ConversionXL

JANUARY 21, 2020

What about corporation-wide reporting for different brands, verticals, portals, or even companies within a multinational concern, all of which operate in different countries? You can track almost everything via GTM: events, custom dimensions, custom metrics, content grouping, etc. A boss who understands the importance of web analytics.

Technical Review 73

Technical Review Software Review Analytics Aggregator 73

ConversionXL

SEPTEMBER 17, 2021

Using offbeat humor and a conversational voice, we play with language to bring joy to their work. We created Lemonade as a purpose-built, technology-first, vertically integrated and legacy-free insurance carrier. Instead, the company uses Twitter to share news and engage in direct conversations. Take Mailchimp.

Campaign 109

Campaign Social Media Audience Channel 109

Duct Tape Marketing

APRIL 7, 2022

So if you can imagine you have a vertical access on that access, you have high value at the top. So to your point, if I'm increasing the conversion rate on apple dot com's website, by 1%, that's worth hundreds of million S of dollars to apple. You low value at the bottom. And generally that comes down to two things.

Cofounder 94

Cofounder Hosting Networking Software Review 94

ConversionXL

MARCH 22, 2013

Mashable named 2013 “The Year of Responsive Design” But is responsive web design actually the answer to boosting mobile conversions? The company is implementing both a responsive design and a tablet-optimized catalog to boost their mobile and tablet conversions, and clearly its paying dividends. Think Thank Photo.

Mobile 115

Mobile Conversion Design Dividend 115

David Teten

DECEMBER 3, 2019

Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. The simplest way to track a company’s performance: have them give you access to their internal metrics dashboard. the Untouched Vertical. The VC Software Stack?—?the

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

View from Seed

SEPTEMBER 14, 2021

This post is inspired by some of the earliest conversations I have had with the team here at NextView and since the beginning of my VC journey. Warning – this assumes some basic knowledge of VC performance metrics. The chart below illustrates this, with the black vertical line representing the average VC return.

Valuation 319

Valuation Pre-Money Valuation Distribution Early Stage 319

ConversionXL

DECEMBER 16, 2015

Heat maps are a popular conversion optimization tool , but what good are they really? So how are heat maps useful in the pursuit of higher conversion rates? They can also be a good starting point for conversion research and analysis. But you should never solely rely on heat maps for conversion research. Attention maps.

Algorithm 48

Algorithm Analytics Aggregator Vertical 48

Duct Tape Marketing

JULY 24, 2024

But what the real mantra was when you are a challenger entering a market, there's usually always a mega brand, a name brand in the vertical, and that name brand is kind of like a superhero. So you can make pretty boastful claims, and there's usually not a metric to challenge it. So you metric becoming commoditized.

Marketing 83

Marketing Differentiation Social Media Widget 83

Up and Running

SEPTEMBER 15, 2021

Identify your metrics. By selecting the right metrics for your dashboard, you can track the subject’s progress, identify any issues, analyze trends, and initiate the next steps. Each data source that you link to your dashboard measures a set of metrics. Metrics are indicated as a series of markers between the two axes.

Sales 137

Sales Metrics Customer Analytics 137

ConversionXL

JANUARY 28, 2016

According to Experiment Engine’s data, anywhere from 50% to 80% of test results are inconclusive, depending on the vertical and stage of the testing program. Though video typically drives increased conversions , his video variations performed the same as text-based pages. Look At Micro-Conversions. Segment The Data.

Conversion 48

Conversion Technical Review Video Revenue 48