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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. directly resulted in conversions.

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The Strand: How an 86-Year Old Bookstore Uses Technology

Hunter Walker

Just last year alone, we partnered with kate spade, Club Monaco and Memorial Sloan-Kettering Cancer Center. It went viral – almost 2,000 RT’s and likes. Social media is a bridge, to start a conversation and follow up on one. How has The Strand weathered this change? This is a loaded question, albeit a totally fair one.