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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. Focus on Relevancy.

PPC 114
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Five Ways To Attract New Customers And Grow Your Business

YoungUpstarts

By exploring customer service initiatives, new sales channels, and private label financing, to name a few, you can attract and keep new customers. Pay-Per-Click (PPC) ads are a great way to drive traffic to your website and get your company name out there. Improve the Customer Experience.

Customer 168
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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site?

Analytics 116
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

My firm GRP Partners recently funded a young LA based company named Ad.Ly Turns out everybody likes to produce content and take part in the “conversation.&# Massive uptake of user-generated content including blogs (e.g. Turns out this conversation is pretty important and what many people want to do.

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What you have to know about conversion optimization

ConversionXL

It will teach you about conversion optimization – how exactly to do it, based on all the best research and experiments. Why do conversion optimization? Conversion optimization is the method of tuning websites or landing pages with the goal of converting more visitors into customers. This post will make you money.

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What Are The Advantages Of Digital Marketing?

The Startup Magazine

Google Analytics is a useful measuring tool for digital marketing, and you can keep up with your conversion rates much easier. Pay Per Click (PPC). With PPC Marketing, you buy ad space that appears on the results pages or social media. Personal Details: Name – Oliver Andrews. Easy To Adjust. Oliver Andrews.

Marketing 179
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10 Rules for Winning (and Making More Money) in 2014

ConversionXL

Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). Research shows that marketers are spending pennies on their conversion efforts. Just waste all that effort and money – only because their website is not optimized for conversions.

PPC 123