Duct Tape Marketing

JANUARY 6, 2022

My Favorite Podcast Conversations From 2021 written by John Jantsch read more at Duct Tape Marketing. In this episode, I’m taking a look back at the most popular episodes we aired and some of my favorite conversations in 2021. More About The Certified Marketing Manager Program Powered By Duct Tape Marketing: Check it out here.

Conversion 95

Conversion Technical Review Networking Audio 95

ConversionXL

OCTOBER 4, 2017

Conversion optimization is hard; it’s constantly changing and you need to know a lot about a lot. Here’s what some of the top experts in the field are saying about the top challenges in conversion optimization. #1 Brian Massey, Conversion Sciences. “We 1 Having to be an expert in many things. Nick So, WiderFunnel.com.

Conversion 104

Conversion Chad Analytics Forecast 104

Both Sides of the Table

JANUARY 11, 2014

His early experience was at LogMeIn and then he went on to help Xobni, DropBox, LookOut and EventBrite to name a few companies I’m sure you’ve heard of. Please read my post on this, “ Why You Should Stop Trying to Catch Lightning in a Bottle.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Steve Blank

DECEMBER 11, 2023

A contract for a system named O’Malley followed. It had no operating or programming manual and its input/output facilities was a typewriter, a paper tape reader, and a paper tape punch. At the time, no programming languages existed. What Did ERA Build For the National Security Agency (NSA)? million today.) This was the Bogart.

Minnesota 317

Minnesota Engineer Minneapolis Silicon Valley 317

Duct Tape Marketing

SEPTEMBER 26, 2024

The conversation also touches on the risks AI poses in cybersecurity and the necessity of implementing two-factor authentication and VPNs. 00:16): What you just heard was a testimonial from a recent graduate of the Duct Tape Marketing certification intensive program for fractional CMOs marketing agencies and consultants just like them.

Software Review 79

Software Review Security Distribution IP 79

Up and Running

OCTOBER 30, 2020

Think about it — your customers will likely showcase your products to their friends and family, and your brand name will come up in conversations and recommendations. Their referral marketing strategy contributed to 13% of all revenue, and their referral program generated a 2,600% ROI. Take the company iWader as an example.

eCommerce 152

eCommerce Sales Software Review Canada 152

Duct Tape Marketing

JULY 11, 2024

Beginning with the Metronome effect, In our conversation, Shannon Susko defines the Metronomics framework and explains how it can revolutionize the way CEOs and leadership teams approach growth, strategy, and execution. I hear you reference a lot of books and a lot of names that are people that I know. Lots of free resources, webinars.

Framework 90

Framework Leadership Widget Metrics 90

Both Sides of the Table

MARCH 22, 2011

I didn’t sit through any panels (other than the day where I was the emcee and judge for the BizSpark Accelerator program). Every night you are just hanging out with big name bands and the teams around them that brought them to their peak.&#. And the economics / conversion rates were mind boggling. I stayed out late.

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Technical Cofounder Austin Hosting Cofounder 294

Both Sides of the Table

JANUARY 31, 2010

– No great presentation can be delivered like a conversation. You need to be an order of magnitude more perky than you would feel comfortable with in a normal conversation. I found out that they were older than most typical MBA programs. I spoke about this yesterday on Fox Business News. Show some energy! Use your hands.

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Audience Venture Capital Community Programming 362

Duct Tape Marketing

JULY 17, 2024

In our conversation, Doug Davidoff defined the concept of hypothesis-driven growth and explained how businesses can leverage this approach to turn data into revenue. That takes out about half of my programs. I get the best compliment I ever got from a two day sales training program that I did was, you didn't teach me anything new.

Revenue 94

Revenue Technical Review Framework Austin 94

ReadWriteStart

JULY 7, 2021

An integrated referral program – where existing customers get points and rewards for referring the courier service app to new users. Unquestionably, they continuously track the number of clicks, conversions, impressions, likes, leads, and shares for all the posts and videos. Timely sharing of SMS notifications via Twilio.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Duct Tape Marketing

JULY 19, 2024

Our conversation provides practical tips for integrating the “Thoughtfully Fit” principles into your daily leadership practices. I didn't handle myself the way I wanted to and name the situation. In this case, you're training your mental muscles and you just named it. It's the best investment I ever made.

Leadership 90

Leadership Framework Agile Campaign 90

ReadWriteStart

JANUARY 31, 2023

The Shopify Experts marketplace operates with the Shopify Partner program — the actual site and community management system. Some experts, such as writers and marketers, don’t have a strong grip on advanced programming knowledge of the platform, but they should know enough to know their way around the interface.

Curation 140

Curation Portfolio eCommerce Programming 140

YoungUpstarts

APRIL 16, 2018

And it is this desire that has driven the evolution of communication technologies — from simple phone calls and text messages such as SMS, to real time conversations and interactions through new app features such as video calls. intelligence and analyst relations.

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SMS Japan Asia China 164

Up and Running

OCTOBER 13, 2021

From Amazon basing recommendations on past browsing behavior to companies greeting people by name, you’ll see examples of personalization everywhere. A free gift makes people more loyal to your brand and they’ll certainly remember your name. Look for opportunities to program it once and let it run on autopilot.

Customer 118

Customer Marketing Artificial Inteligence Technical Review 118

ReadWriteStart

DECEMBER 19, 2019

There’s also Substrata , an AI-powered technology company in Tel Aviv that provides critical insights on conversations, email threads, and other points of human contact. As the name suggests, LawGeex is all about making legal practice easier. If you ask team SubStrata, business is too important to remain an elusive form of “art.”

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Technical Review Artificial Inteligence Israel Silicon Valley 179

Duct Tape Marketing

AUGUST 30, 2024

Messaging: Shift the conversation from what you sell to how you solve their biggest headaches. Lastly, many people put this first, we want to make sure that the names, colors, graphics, logos and things all support the message and the brand promise are aligned. Referral Programs: Use satisfied customers to bring in new ones.

Marketing 91

Marketing Retention Algorithm Advertising 91

Duct Tape Marketing

NOVEMBER 7, 2024

The conversation also touches on the challenges marketers face in content creation and the need for more thoughtful, effective communication strategies. Most companies take six, maybe even 12 weeks to get programs out the door. Key Takeaways: Personalization is about creating customer experiences at scale. The second is speed.

Customer 76

Customer Generative AI ChatGPT Cloud 76

ConversionXL

OCTOBER 30, 2021

This can be simplified further into a three-stage model: Top of the funnel (TOFU): Awareness Middle of the funnel (MOFU): Consideration Bottom of the funnel (BOFU): Conversion. These linear marketing/conversion funnel models are based on the traditional customer lifecycle. . The conversion at this stage is them attending that webinar.

Customer 140

Customer Marketing Social Media CPA 140

Up and Running

AUGUST 16, 2021

The best part is that they’re more conversational and far more accessible than email support. Hyper-personalization can vary from calling a customer by their name to suggesting new products and services based on their previous interaction with your brand. Start a loyalty program. Are loyalty programs worth it?

Customer 154

Customer Churn Rate Software Review eCommerce 154

The Startup Magazine

JULY 13, 2023

Many companies utilize card holders as a marketing tool by customizing them with their logo, brand name, or a catchy slogan. These branded card holders can be distributed as promotional giveaways or included as part of loyalty programs. Promotional Opportunities Card holders present excellent promotional opportunities for businesses.

Programming 147

Programming Security Technical Review Design 147

ConversionXL

FEBRUARY 17, 2021

The third category is addressed through TURTLEDOVE and related programs (more later). FLoC IDs use non-descriptive names, like “43A7,” to prevent the ID itself from passing information about users.). The flock names will likely be inscrutable to users, but could reveal incredibly sensitive information to third parties.

Caching 140

Caching Algorithm Advertising Metadata 140

ConversionXL

APRIL 27, 2019

There are entire frameworks for testing programs, reams of academic research, and mountains of data. The following checklist is a summary of key elements that will help you get more online sales (or whatever conversion you’re after). A key ingredient of high conversions is relevant traffic. Drive relevant traffic.

Sales 128

Sales Conversion Design Video 128

Both Sides of the Table

SEPTEMBER 12, 2010

Here is the email he received (reprinted without names with his permission). I’m an investor at [Big Name, Large Fund VC] and recently came across [Your Company]. Do you have time for a half hour conversation over the next week or so? Looking forward to speaking, Name [redacted]. What fits your schedule?

Programming 294

Programming Entrepreneur Private Equity Equity 294

YoungUpstarts

OCTOBER 28, 2018

Computer systems are now taking this trial and error approach to programs in order to find the best strategies. Offering personalized experiences can be an incredible competitive advantage for small brands that want to compete with big names in their niche. This is common practice with chatbots. Making Product Recommendations. .

Artificial Inteligence 173

Artificial Inteligence San Diego Algorithm SEO 173

Duct Tape Marketing

JANUARY 15, 2025

During our conversation, Robert shared powerful insights on why the traditional “two weeks’ notice” practice is no longer effective and how companies can replace it with the Open Transition Program. The open transition program OTP. John Jantsch (03:03.501) F John Jantsch (03:07.777) Yeah.

Exit Strategy 57

Exit Strategy Retention Employee Programming 57

Duct Tape Marketing

SEPTEMBER 14, 2024

The conversation highlights the role of training and development in fostering a motivated workforce and the importance of understanding employee perspectives through stay interviews. Is there some story behind the name there? First of all, I wanted to find a name that didn't exist on from a URL standpoint. It's to coach them up.

Wisconsin 90

Wisconsin Cofounder Leadership Employee 90

ConversionXL

SEPTEMBER 23, 2020

We’ve spent years researching the best ways for ecommerce sites to show that they’re trustworthy and, in the process, increase conversions. Jewelry and accessories retailer Olive + Pepper tested LimeSpot during peak seasons, such as Black Friday and Christmas, and saw a 35% conversion increase. Put a face to your name with video chat.

eCommerce 125

eCommerce Software Review Technical Review Stock 125

YoungUpstarts

DECEMBER 9, 2013

After all, if you get too chummy with customers — or even appear too interested in or sympathetic to their personal circumstances — they might start to want more from you: better pricing, extended credit, lengthier conversations, access to your services on nights and weekends, etc. Risk keeping the lines of communication open.

Customer 170

Customer Technical Review Florida Cofounder 170

ConversionXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. Results compare conversion rates among the variations based on a single change. But if you have enough traffic, you should use both types of tests in your optimization program. Bugs—if they’re around—are a conversion killer.

Analytics 127

Analytics Technical Review Software Review Framework 127

YoungUpstarts

OCTOBER 28, 2015

This past summer, the Lightspeed Summer Fellowships program invited selected guests to provide aspiring entrepreneurs a perspective into all aspects of starting a new company. The program provides entrepreneurs the resources and mentoring they need to build their companies and develop their skills.

Convertible Security 100

Convertible Security IP Technical Review Software Review 100

ConversionXL

OCTOBER 22, 2018

We can prove that social media and SEO drive traffic and top-line conversions, but we still struggle to show the bottom-line impact of marketing. Conversions (e.g. Otherwise, you’re just looking at top-of-funnel traffic and conversions—not how those channels intersect to generate pipeline and revenue. site visits).

B2B 131

B2B Marketing Analytics Campaign 131

Hearpreneur

JULY 3, 2020

I think potential clients or customers will value customer service rather than a big name company. Now, data is pulsing through customer experience, conversation, distribution, claims and inspections in insurance, and more. The future of entrepreneurship is going to be based on how well entrepreneurs treat their customers.

Technical Review 147

Technical Review Entrepreneur Software Review Artificial Inteligence 147

ConversionXL

JUNE 2, 2022

GumGum now also lists similar clients, including Vodafone and Sprint, a sign of how one big-name client can attract others. Without marketing attracting the right accounts, there are no hot leads for sales to have meaningful conversations with. And when you’re having a conversation, you might even be in a power position.”.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ConversionXL

FEBRUARY 3, 2022

Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. An increase in listings from 50,000 to 500,000. Activation.

Retention 113

Retention Marketing Acquisition Channel 113

Both Sides of the Table

MARCH 1, 2016

At the Upfront Summit in early February, we had a chance to have many off-the-record conversations with Limited Partners (LPs) who fund Venture Capital (VC) funds about their views of the market. But both seed investors and LPs alike agree that as long as these programs are managed sensibly, their existence is useful.

Venture Capital 150

Venture Capital LP Silicon Valley Marketing 150

ConversionXL

MAY 27, 2022

Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. To do this, the company ran an ABM program alongside its lead gen efforts. The strategic or financial value a customer offers, makes the increased cost of running a program worth it.

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Demand Lead Generation PPC Leadership 91