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So if your costs are $500,000 per month and you have $350,000 per month in revenue then your net burn (500-350) is equal to $150,000. Conversely if you’re burning $600,000 per month (yes, some companies do) then you only have 5 months of cash left.
I wrote this because over the last decade I’ve seen a destructive cycle where otherwise interesting companies have been screwed by raising too much money at too high of prices and gotten caught in a trap when the markets correct and they got ahead of themselves. I thought I’d post on one of the topics before hand.
How They Make Money: Majority of Kayak’s revenue actually comes from advertising on their site (55%), not lead generation or referral fees to travel suppliers as you might think (more on this below). Financial Snapshot: 2010 Revenue: $170 million. Revenue growth: 51% YoY (2010), 1% YoY (2009), 131% YoY (2008).
How much your company should burn should also have a direct correlation with whom your existing investors are and I strongly advise that you have open conversations with them about their comfort levels and also the level of support you are likely to receive going forward. One is how reasonable your last round valuation was.
1 year later we sat down and had an honest conversation with ourselves and realized that our One Thing, the thing we were most passionate about, that we could realistically be the best in the world at, and that was a huge untapped market opportunity was: Design. 10M post-moneyvaluation = $100M target.
This is a fundamental issue that does, indeed, boil down to understanding the post-moneyvaluation of a company. At its core, this issue points to the lack of understanding about the importance of post-moneyvaluation by both entrepreneurs and investors.
Revenue multiple? Me: There is no rational explanation for valuations of A round companies by ANY objective financial measure. How do you think they’ll feel if your next round is at a $50 million postmoneyvaluation and their hard-earned $25,000 is worth 0.05% of your company? Your A round? Him: On metrics.
Revenue multiple? Me: There is no rational explanation for valuations of A round companies by ANY objective financial measure. How do you think they’ll feel if your next round is at a $50 million postmoneyvaluation and their hard-earned $25,000 is worth 0.05% of your company? These are all real conversations.
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