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How to Improve Your PPC Results: 5 Pro Tips

The Startup Magazine

Pay-per-click (PPC) advertising is one of the most powerful tools in the United Kingdom for driving desired traffic, lead generation, and increasing conversion rates for all businesses. Weak or generic copy is going to fade into obscurity with the rest of the boring ads no one ever clicks on. Be laser-focused.

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Why should you care about measuring multichannel impact?

Analytics 116
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10 Rules for Winning (and Making More Money) in 2014

ConversionXL

Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). Research shows that marketers are spending pennies on their conversion efforts. Just waste all that effort and money – only because their website is not optimized for conversions.

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How to Build and Structure a Conversion Optimization Team

ConversionXL

Conversion optimization teams, unlike more established marketing practices like SEO and PPC, don’t fit naturally within traditional organizations (not unlike growth teams , actually). Different Conversion Optimization Team Structures. Centralized Conversion Optimization Teams. Image Source.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

micro-conversion). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6 The company obsesses about conversion rate.

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Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

Occam's Razor

Why is it that we analysts feel like we have some amazing untapped ability that could revolutionize any business we touch, and yet we have to fight to be included in strategic conversations where we could do the most good, and we have to fight not to be ignored when we have something important to say? Say you use Yahoo!

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