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Pay-per-click, or PPC, is when businesses pay a fee each time one of their ads is clicked. Types of PPC Ads ( 4 ). More so, it seeks to drive free traffic to your website, and it plays a vital role in online marketing that can boost the ROI of SEM and PPC efforts. Text-based: short, concise and captivating.
Content becomes conversion. This trend highlights the marketers’ need to go beyond SEO and PPC and move deeper into social networks, mobile marketing and app-based local marketplaces. Apps inside social networks provide answers. Apps inside social-bookmark sites serve up interesting reading.
How it affects you and how to use it: If your first encounter with A/B testing is a button color change that increased conversions (that’s your anchor), you’ll be less likely to try other A/B tests, especially radical redesigns. Conversely, the more people talk about your site in a negative way, the less likely they are to purchase from you.
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